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Education First

Global language training and immersion provider

Print Marketing Director

Full-TimeUpdated on 10/23/2026
No salary listed
Expert
Zürich, Switzerland
In PersonFully in-office.
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • At least 8 years of experience leading complex print marketing, publishing, editorial, or creative production programmes in multi-market environments.
  • Extensive experience managing high-volume print materials such as brochures, catalogues, magazines, or annual reports from scope through delivery in education, travel, retail, or publishing.
  • Experience managing budgets, suppliers, production deadlines, and competing stakeholder priorities.
  • Experience managing editorial workflows, substantial localization, approvals, version control, print production, and supplier relations.
  • Experience leading teams, planning capacity, and managing temporary or project-based resources.
  • Experience introducing AI, automation, structured content, or data-driven publishing workflows.
  • Ability to translate a new process into clear standards, training, and practical team adoption.
  • Experience negotiating with senior stakeholders, markets, and suppliers.
Responsibilities
  • Own the direction, prioritisation, budget, resourcing, and delivery of the annual multi-market offline marketing programme.
  • Lead the annual print cycle from planning and scope-setting through production, delivery, and season close.
  • Set priorities, scope, ambition, and quality standards across brochures, magazines, and other print materials.
  • Lead the integrated project plan, key milestones, and critical production dates.
  • Make decisions when timing, cost, quality, and stakeholder expectations conflict.
  • Act as the senior point of contact for markets, Country Managers, Product Heads, leadership, and other stakeholders.
  • Set expectations for deadlines, localisation, approvals, and content changes; lead content reviews and resolve conflicting requirements or escalations.
  • Train markets on production participation requirements, order coordination, stock levels, global launch dates, and software and tools; ensure local teams understand production constraints.
  • Own the print marketing budget and make significant production and supplier decisions.
  • Lead printer and supplier strategy with the Print Production Manager.
  • Manage contracts, quotes, paper orders, volumes, production schedules, deliveries, customs processes, and delivery risks.
  • Ensure production starts on time with content, creative, technical, and commercial requirements finalised; protect timing windows and lead recovery plans when delivery is at risk.
  • Lead recruitment and onboarding of freelancers and temporary staff; manage a team of up to 10 and allocate capacity across projects and requests.
  • Identify and resolve resource risks across copywriting, design, photography, editorial, and production.
  • Own programme-level risks, including localisation, amendments, printer capacity, paper availability, missing approvals, and staffing.
  • Spearhead the design and implementation of an AI-enabled print content-production process using structured content and automation.
  • Work with editorial, creative, production, and technical partners to define templates, content fields, data structures, prompts, rules, and approval stages.
  • Identify opportunities to automate content drafting, adaptation, versioning, localisation, and transfer of approved text into brochure layouts.
  • Establish quality-control, version-control, and approval processes for accurate, on-brand AI-assisted content aligned with product information.
  • Train and support copywriters, designers, and other team members in the new workflow and in maintaining files for automated content flow.
  • Lead adoption of the new process and ensure it improves efficiency without compromising editorial quality, creativity, or accountability.
  • Own final quality sign-off for print materials across editorial, creative, product, and technical standards.
  • Manage approvals and sign-off at project stages, from stakeholders and markets through printer soft proofs and okay-to-print.
  • Conduct press-pass visits at printers across productions.
Desired Qualifications
  • Experience connecting content to layouts or using InDesign automation would be highly valuable.

About the company

EF Education First provides international education services focused on language learning, academics, and cultural experiences. It operates schools and immersion programs in 107 countries, with about 500 schools across 53 countries, delivering both on-site and online education. EF Corporate Solutions offers professional language training for business and government, accessible online via the EF Efekta cloud-school and offline through executive centers in Boston and Cambridge. The immersion programs for executives combine tailored, one-to-one English instruction with blended learning, including ongoing access to EF Efekta cloud resources and unlimited teacher-led conversation classes. EF partners with leading academic institutions and maintains accreditations to keep its courses aligned with professional and academic standards. Its goal is to help individuals and organizations quickly improve English proficiency and broaden international opportunities.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

Dubai, United Arab Emirates

Founded

1965

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Simplify's Take

What believers are saying

  • June 2025, Efekta launched Latin America's four-million-student AI learning trial.
  • May 2026, Efekta expanded government programs into Somaliland, Ethiopia, Kenya, and Rwanda.
  • November 2025, EF EPI 2025 broadened AI speaking and writing analytics across 123 countries.

What critics are saying

  • February 2025 UK online teachers faced redundancies, signaling recurring labor disruption and reputational damage.
  • September 2025, Bronstin v. EF Education First brought TCPA litigation in Massachusetts federal court.
  • Efekta's low-cost AI product threatens EF's premium tuition model within two years.

What makes Education First unique

  • Since 1965, EF combines 500 schools across 53 countries with immersive language travel.
  • Efekta's AI assessment powered EF EPI 2025 across 2.2 million test takers.
  • EF Corporate Solutions pairs premium Cambridge and Boston institutes with cloud-school tutoring.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Unlimited Paid Time Off
  • Paid Vacation
  • Paid Holidays
  • Sabbatical Leave
  • 401(k) Company Match
  • Family Planning Benefits
  • Fertility Treatment Support

Company News

EF Education First
Jan 15th, 2026
EF Auckland Wins Double Silver at New Zealand Design Awards

EF Auckland wins double Silver at New Zealand Design Awards. 15th January 2026 EF Auckland has been recognised at Designers Institute of New Zealand Best Design Awards, receiving Silver awards in two categories: - Private, Public & Institutional Spaces - Colour Award - Spatial The awards celebrate the design of EF Auckland's language campus, recognising an approach that goes beyond aesthetics to support learning, wellbeing, and community. Designed by EF's in-house Architecture & Design team, the campus reflects EF's global brand while drawing inspiration from Auckland's local character and culture. "Every EF school starts with context," says Fiona Kennedy, Global Head of Architecture & Design at EF Education First. "We don't believe in importing a single design template around the world. Instead, we design campuses that feel unmistakably EF, while being deeply rooted in the city they belong to. When students walk through the door on their first day, the space should help them feel inspired, comfortable, and connected." Located in central Auckland, the campus was conceived as more than a place to attend classes. The spatial layout encourages interaction and movement, while colour, materials, and light were carefully used to create a warm, inclusive atmosphere. Social spaces and classrooms are designed to work together, supporting both focused learning and informal connection between students from around the world. EF's design philosophy centres on contextual design - ensuring that each campus reflects its local environment while maintaining a consistent global identity. This approach is applied across all of EF's International Language Campuses, many of which are housed in distinctive existing buildings that are adapted to serve modern educational needs. "The challenge is to balance functionality with emotion," Kennedy added. "These are working learning environments first and foremost, but when design is done thoughtfully, it can genuinely enhance how people learn, interact, and feel in a space." The Silver awards reinforce EF's long-term investment in high-quality learning environments and its belief that design plays a meaningful role in education - helping students feel at home from day one, wherever in the world they choose to study. About EF Language Abroad. EF Language Abroad offers immersive language learning experiences for students of all ages at EF-owned year-round campuses worldwide. Programs range from short courses to long-term stays and combine language instruction with cultural immersion and international community. About EF: EF (Education First) is a global association of companies focused on language learning, cultural exchange, and academic experiences. Founded in 1965, EF operates in more than 100 countries worldwide. For more information, visit www.ef.com.

EF Education First
Jan 15th, 2026
EF Recognized in Newsweek's 2026 Best Customer Service Rankings in the United States and United Kingdom

EF recognized in Newsweek's 2026 Best Customer Service rankings in the United States and United Kingdom. 15th January 2026 Cambridge, Mass. and London, U.K. - January 2026 - EF (Education First), the world's largest private education organization, has been recognized by Newsweek and Statista in their 2026 Best Customer Service rankings in both the United States and the United Kingdom. This year, EF Language Abroad was named to America's Best Customer Service 2026 list in the Language Schools category and simultaneously honored in the inaugural edition of UK's Best Customer Service 2026 in the same category. The full U.S. ranking is available on Newsweek's website here, with the U.K. ranking available here. "At EF, putting customers first is core to who we are. Every student, traveler and family trusts us with an experience that can have transformational benefits on their lives - and we take that responsibility seriously," said Simon Cunningham, Director of Quality & Customer Service for EF Language Abroad. "Our mission is opening the world through education - to unite people across borders and cultures, and to spark the kind of mutual understanding that makes the world feel a little closer and a little better. Being recognized for customer service in both the U.S. and U.K., following a summer season where we registered record customer satisfaction scores reinforces that commitment and is a credit to the many EF colleagues who support our customers with care, integrity, and professionalism every single day." EF Language Abroad is EF's immersive study-abroad division, offering students the opportunity to learn a language where it is spoken by studying at one of over 50 international language campuses in some of the world's most vibrant destinations. As EF's original program, EF Language Abroad reflects the company's 60-year legacy of combining travel, language learning, and cultural exchange. This recognition in customer service reinforces the impact that high-quality support has on students and families electing to pursue an international language learning experience. Both lists are based on independent research conducted by Statista. Respondents evaluated companies across key aspects of customer experience, including communication quality, professional competence, customer focus, accessibility, and - in the U.S. ranking - range of services. The U.S. ranking also incorporates a likelihood-to-recommend component, weighted at 50 percent, to capture overall satisfaction and loyalty. This announcement has been shared in accordance with Newsweek's guidelines for the one-time distribution of news related to the ranking. No images or award logos are included. About EF (Education First): EF (Education First) is a global association of companies focused on language learning, cultural exchange, and academic experiences. Founded in 1965, EF operates in more than 100 countries worldwide. For more information, visit www.ef.com.

Brown Brothers Media
Sep 9th, 2022
German-based alcemy picks up €10M to help decarbonise cement and concrete industry

Berlin-based alcemy, a developer of predictive analysis software designed to assist cement and concrete manufacturers has secured €10M in a Series A round.

The Paypers
Jan 17th, 2022
Yapeal partners with Ef

Switzerland-based neo bank Yapeal has announced partnering with language travel provider EF Education First.

PR Newswire
Nov 16th, 2021
Ef launched 2021 edition of EF English Proficiency Index on Nov 16th 21'.

EF Education First released today the 2021 edition of its EF English Proficiency Index (EF EPI), analysing data from two million non-native English speakers in 112 countries and regions.