Strategic Finance Lead
Marketing & Growth
Posted on 2/3/2024
INACTIVE
Chime

1,001-5,000 employees

Mobile banking & debit cards
Company Overview
Chime's mission is to make financial peace of mind a reality for everyone. The company has created "a new approach to online banking that doesn’t rely on fees, gets you your paycheck up to 2 days early with direct deposit, and helps you grow your savings automatically."
Fintech

Company Stage

Series G

Total Funding

$2.2B

Founded

2012

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

5%

1 year growth

10%

2 year growth

18%
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
SQL
Mergers & Acquisitions (M&A)
Marketing
Looker
CategoriesNew
Finance & Banking
Growth & Marketing
Requirements
  • 8+ years of relevant business and finance experience
  • Familiarity with marketing channels and KPIs, acquisition funnel analysis, campaign effectiveness evaluation
  • Experience working within marketing ecosystem (e.g., media agency, content providers, or brands)
  • Technical expertise. Experience with Looker, SQL a plus
  • Ability to work and influence cross-functionally
  • Strong communication skills with audiences at various levels
Responsibilities
  • Support strategy discussions on spend allocation and impact measurement between Finance and Marketing leadership
  • Track campaign- & product-level testing and incentives spend, manage marketing opex (inclusive of headcount) and vendor optimization in collaboration with Marketing Enablement Ops and Strategic Procurement
  • Establish KPI framework for marketing channels and campaigns. Set and monitor KPI targets, OKRs, and efficiency goals (eg ROAS, LTV:CAC)
  • Develop ROI calculation methodologies with DS and Marketing, and lead holistic campaign reviews - accounting for qualitative and quantitative impacts
  • Support weekly reporting needs across Marketing and Growth orgs as well as monthly performance reviews
  • Conduct deep dives into business trends and drivers of variance. Independently lead data extraction, cohort analysis, visualization, and presentation
  • Partner with Marketing and Product orgs to develop strategy to unlock long term sustainable growth