Head of GTM

Head of GTM

Blossom Health exists to solve the mental health epidemic in America by partnering with psychiatrists to expand access to affordable, timely, clinically effective mental healthcare. Our AI-native care platform is loved by hundreds of clinicians and tens of thousands of patients.

We’re a Series A company with $20M+ raised from Headline, Village Global, and the founders of General Catalyst, Flatiron Health, Sword Health, Fay, Elemy, Zip, Blank Street, Assured, Bridge, Birches Health, and Enzo Health.

The Role:

We're looking for a Head of GTM to build and scale one of Blossom's most important growth channels from 0→1, turning healthcare provider partnerships into a repeatable, high-performing patient acquisition engine.

You'll work directly with our Founder to develop and execute a go-to-market strategy focused on acquiring and activating referral partners, including therapists, primary care physicians, psychiatrists, and other healthcare providers who can connect patients with Blossom's psychiatric care.

This isn't a traditional GTM leadership role. You won't inherit a mature sales organization, an established playbook, or a predictable pipeline. You'll start by getting into the market yourself, building relationships, generating referrals, testing acquisition strategies, and figuring out what drives consistent growth.

From there, you'll build the GTM playbook, establish the operating infrastructure, hire and develop a high-performing team, and scale the channel across new markets nationally.

We're looking for someone with exceptional commercial instincts, demonstrated 0→1 execution, and the ambition to build a growth engine from the ground up at a high-growth startup.

Why You Should Work Here:

• 🚀 Be early in a hyper-growth startup: Join a foundational team and build a critical growth function from the ground up, with meaningful influence over Blossom's commercial strategy and next stage of growth.

• 🛠️ Build something from 0→1: Own the GTM motion from initial market testing and provider acquisition to developing a repeatable playbook and scaling a national team.

• 🤝 High trust and autonomy: Work directly with our Founder, own critical growth initiatives from day one, and have the freedom to turn your ideas into action.

• 🧠 Talent-dense team: Work alongside exceptionally talented people with high standards, intellectual curiosity, and a shared ambition to build something consequential.

• 🏃 Move with speed and purpose: Build and execute quickly, see the direct impact of your work, and help expand access to high-quality psychiatric care for patients across the country.

What You'll Do:

• Build our GTM strategy from 0→1: Develop and execute the strategy, acquisition motion, and operating infrastructure for scaling Blossom's healthcare provider referral channel.

• Personally drive early growth: Get into the market, prospect and build relationships with healthcare providers, and generate measurable patient referrals to validate the GTM motion.

• Identify and refine our ideal customer profile: Determine which provider segments, specialties, geographic markets, and acquisition approaches offer the greatest growth potential.

• Develop a repeatable acquisition engine: Experiment with outbound strategies, messaging, sales processes, and relationship-building approaches to identify what drives provider activation and recurring referrals.

• Own the full GTM funnel: Build scalable processes for prospecting, outreach, conversion, partner onboarding, activation, retention, and referral growth.

• Build and lead a high-performing team: Recruit, develop, and manage a team of GTM and Clinical Partnerships professionals as the acquisition motion proves successful.

• Own GTM performance and unit economics: Establish and manage KPIs across provider acquisition, activation, referral volume, patient conversion, territory productivity, and customer acquisition efficiency.

• Drive geographic expansion: Evaluate new markets, develop territory strategies, and replicate successful acquisition models as Blossom expands nationally.

• Partner directly with the Founder: Shape growth strategy, evaluate commercial opportunities, and lead high-impact initiatives that accelerate patient acquisition.

• Scale what works: Turn an early-stage GTM experiment into a predictable, measurable, and scalable growth engine.

You'll Be a Good Fit If:

• You have 3–8+ years of professional experience across sales, business development, partnerships, growth, or go-to-market roles, ideally at a high-growth, venture-backed startup.

• You have demonstrated 0→1 GTM experience, having personally built, launched, or meaningfully scaled a sales motion, acquisition channel, territory, or commercial function.

• You have a proven track record of personally generating revenue, acquiring customers or partners, and exceeding ambitious commercial targets.

• You've operated in a high-growth, performance-driven environment where speed, accountability, experimentation, and measurable results were critical to success.

• You're a true player-coach, willing to personally prospect, build relationships, and close opportunities before hiring and scaling a team.

• You understand the fundamentals of outbound sales, pipeline generation, funnel optimization, territory strategy, conversion, and relationship-driven growth.

• You can independently develop GTM hypotheses, test acquisition strategies, analyze results, and turn early traction into a repeatable, scalable process.

• You're commercially and analytically rigorous, with the ability to evaluate acquisition economics, prioritize growth opportunities, and make decisions using data.

• You have exceptional interpersonal and communication skills, with the ability to build credibility with healthcare providers, influence stakeholders, and motivate a team.

• You have the ambition and leadership potential to recruit, develop, and scale a high-performing GTM organization, even if you haven't previously managed a large team.

• You thrive in fast-moving environments where priorities evolve quickly and there isn't always an established playbook.

• You're authorized to work in the United States.

• You're excited to work in New York City, 5 days a week, with time spent building relationships in the field.

Bonus: You've built and scaled a 0→1 sales or growth function at a venture-backed, high-growth startup, or have experience developing provider referral partnerships within healthcare that consistently generate patient acquisition.

What We're Looking For:

• Highly motivated, ambitious, and capable: You want to tackle large, meaningful commercial challenges and hold yourself to an exceptionally high bar.

• Ownership mindset: You take responsibility for outcomes, not just activity, and approach challenges with a founder's mentality.

• High velocity and high excellence: You move with urgency, execute relentlessly, and take pride in delivering measurable results.

• Commercially driven: You understand how to generate demand, build relationships, convert opportunities, and create sustainable growth.

• A builder: You're energized by creating something from nothing, testing new approaches, and developing systems that can scale beyond yourself.

• An explorer: You're comfortable with ambiguity, rejection, experimentation, and figuring things out without an established playbook.

• Humble: You're willing to do the unglamorous work, learn directly from the market, and put the success of the team and company first.

Compensation & Benefits:

• $150,000–$220K; $350K OTE

• Meaningful equity ownership

• Significant growth opportunities as the company scales

• Beautiful, sunshine and snack-filled office in the heart of Flatiron, Manhattan

• Health, dental, and vision insurance

• Company card for business expenses

• A focus on outcomes, not hours

• Team outings, offsites, and unlimited PTO