W

W Group

Global fintech ecosystem enabling blockchain adoption

Senior Product Manager - Crypto Card

Product ManagementUpdated on Nov 10
Full-timeUkraineNo salary listedIn-person

About the Job

Requirements

  • At least 5 years of product management experience, including at least 2 years working on card, neobank, or payments products.
  • Experience working on a crypto product or at a crypto company, such as an exchange, crypto card, custodial wallet, on/off-ramp, or stablecoin payments provider.
  • Knowledge of the end-to-end card lifecycle, including virtual and physical card issuing, activation, Apple Pay and Google Pay tokenization, authorization, settlement, disputes, and chargebacks.
  • Experience launching or scaling a card product through an issuer, BIN sponsor, or program manager, including vendor selection and commercial negotiations.
  • Experience launching financial products in multiple countries and working with Legal and Compliance on KYC/AML and local regulatory requirements.
  • Understanding of yield products, including the source of yield, the spread offered to users, risk and liquidity constraints, and how to communicate yield clearly to non-crypto users.
  • Experience owning unit economics and P&L, including interchange, foreign-exchange spread, yield spread, cashback and loyalty costs, customer acquisition cost, and payback.
  • Experience driving activation, retention, and monetization after launch using funnels, cohorts, and A/B tests, and hands-on experience with SQL or a product analytics tool.
  • Experience designing payment and onboarding user experience for mass-market users, including transparent fees, real-time transaction feedback, and simple KYC flows.
  • Experience managing or mentoring product managers or designers and setting priorities across multiple product lines.
  • Professional working proficiency in English and native proficiency in Ukrainian.

Responsibilities

  • Own the vision, strategy, and roadmap for the Payments product, including card, transfers, Earn, Savings, cashback, loyalty, and tiers.
  • Launch card products and features, and expand them to new countries in collaboration with Legal and Compliance.
  • Manage relationships and commercial terms with card issuers, program managers, payment schemes, and other financial vendors.
  • Grow usage and profitability of the Bank by improving activation, card spend, Earn balances, retention, and revenue per user.
  • Own Earn as a product, including rate competitiveness, how yield is presented to users, and risk and liquidity limits agreed with WhiteBIT and Compliance.
  • Design the user journey from sign-up and KYC through first payment, top-up, and transfers; run experiments and address drop-off points.
  • Build product growth mechanics, including referrals, cashback, tiers, and B2B2C partner onboarding, in collaboration with Business Development.
  • Lead and develop the product office of two product managers and one designer by defining ownership areas, goals, product rituals, feedback, and performance reviews.
  • Build quarterly and annual product plans and align engineering, design, compliance, legal, and Business Development teams on them.
  • Report product metrics, roadmap, and key decisions to the CEO.

Desired Qualifications

  • Knowledge of Visa or Mastercard scheme rules and card processing fundamentals, including ISO 8583.
  • Experience with loyalty, cashback, rewards, or tier systems.
  • Experience with B2B2C or embedded finance distribution, such as payroll, mass payouts, or contractor payments.
  • Experience launching products in emerging markets, including Ukraine, Brazil, Africa, Georgia, or Armenia.
  • Experience with transfers using IBAN, phone number, or link, and investment products such as tokenized stocks in a consumer app.
  • Experience with growth and referral mechanics in fintech.

About the Company

W Group

Global fintech ecosystem enabling blockchain adoption

W Group is a global fintech ecosystem that combines banking, payments, and blockchain infrastructure to make crypto accessible. Its flagship product, WhiteBIT, is a European cryptocurrency exchange offering spot trading, margin markets, and perpetual futures with many trading pairs. The group also includes Whitepay for crypto payments, Whitechain (an EVM-compatible Layer-1 blockchain), Hash Bank (Georgia’s first fully digital bank), and PayUniCard (e-wallet with international VISA cards), plus ventures like White.market, The Coinomist, and ByHi. Revenue comes from exchange fees, crypto processing fees, and various financial services, and the goal is to accelerate the mass adoption of blockchain by delivering trusted, interconnected financial services to over 35 million users in 150 countries.

Company size
Not listed
Company stage
Not listed
Total funding
$389.1M
Headquarters
Ukraine
Founded
2018

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