Field Market Activation Manager
ENOVIS
Field Market Activation Manager
ENOVIS
Global medical technology company; orthopedic solutions
ABOUT ENOVIS™
Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent and innovation, the Company’s extensive range of products, services and integrated technologies fuels active lifestyles in orthopedics and beyond. For more information about Enovis, please visit www.enovis.com.
What You'll Do
Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena. Develops business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity and identifies customer needs. Establishes pricing strategies. Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s). A seasoned, experienced professional with complete understating of principals, concepts, practices and standards. Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors. Typically requires a degree and a minimum of 5 years of experience.
Field Market Activation Manager – P&R UK&I
Reporting to: Snr. Manager Marketing & Growth Enablement
Business Area: Prevention & Recovery (P&R)
Location: UK&I
100% of Time In Field
Role Purpose
The Field Market Activation Manager will translate UK&I marketing strategy into effective customer, channel and field activation across the Prevention & Recovery business.
The role will support growth across BAS, Recovery Science and Animal Health by developing targeted campaigns, product launches, education programmes and channel initiatives that increase awareness, adoption and commercial performance.
Working closely with Marketing & Growth Enablement, Commercial, Strategic Partnerships and Consumer & Commercial Operations, the role will ensure market insight is converted into practical activity, effective sales tools and measurable customer engagement.
Key Responsibilities
Market Activation & Campaign Execution
• Develop and deliver market-activation plans aligned with UK&I commercial priorities and strategic growth programmes.
• Translate marketing strategy into targeted campaigns, customer programmes, events and field activity.
• Coordinate campaign execution across NHS, private, consumer and emerging commercial channels.
• Develop effective sales tools, customer materials and digital content to support commercial teams.
• Ensure campaigns have clear objectives, target audiences, measures and follow-up plans.
• Monitor campaign effectiveness and recommend actions to improve engagement and return on investment.
Market Insight & Opportunity Development
• Analyse market trends, customer needs, competitor activity and relevant regulatory or reimbursement developments.
• Conduct market research to identify opportunities across NHS, private and alternative channels.
• Coordinate voice-of-customer activity and translate insight into clear recommendations.
• Support customer segmentation, market mapping and channel prioritisation.
• Build relationships with relevant clinical and commercial stakeholders to improve market understanding.
• Provide insight to support strategic growth programmes, product positioning and investment decisions.
Channel Development
• Support the development of new and existing channels across the P&R portfolio.
• Identify product and customer opportunities within consumer bracing, pharmacy, private healthcare and other priority channels.
• Coordinate channel applications, product submissions and associated commercial materials.
• Explore opportunities involving digital platforms, partnerships and alternative routes to market.
• Work with the Strategic Partnerships Manager and commercial teams to support larger channel and corporate opportunities.
• Track channel performance and identify barriers to growth or adoption.
Product Launches & Portfolio Activation
• Develop and coordinate UK&I launch plans for new products and portfolio initiatives.
• Support market assessment, customer targeting, value propositions, KOL engagement and post-launch review.
• Develop launch materials, sales tools and customer communication in collaboration with relevant teams.
• Monitor adoption, customer feedback and commercial performance following launch.
• Contribute to business cases for new products, portfolio expansion and local market opportunities.
• Ensure local activation remains aligned with international product and brand strategies.
Clinical Education & Customer Engagement
• Develop and coordinate clinician education programmes that support product understanding and adoption.
• Deliver a blended approach using webinars, workshops, events and digital education.
• Support internal training tools and product-knowledge programmes for commercial teams.
• Build relationships with clinical experts and external educators.
• Coordinate participation in relevant third-party congresses, conferences and customer events.
• Ensure education programmes support customer needs, clinical credibility and commercial priorities.
Cross-Functional Development
Work with the Head of Marketing & Growth Enablement to deliver the UK&I marketing and activation plan.
Candidate Profile
• Marketing, market development, product management or business-development experience within healthcare, medtech or a related environment.
• Strong understanding of NHS, private healthcare and commercial market dynamics.
• Experience developing campaigns, product launches, education programmes or channel initiatives.
• Strong analytical capability with the ability to translate market insight into practical action.
• Commercial mindset and understanding of customer adoption and sales enablement.
• Strong project-management, organisation and execution skills.
• Excellent communication and stakeholder-engagement capability.
• Ability to work effectively across commercial, marketing and operational teams.
• Experience with clinical education, digital marketing or alternative healthcare channels advantageous.
• Bachelor’s degree in Business, Marketing, Healthcare or a related discipline, or equivalent experience.
This role will play an important part in converting UK&I marketing strategy into visible and measurable market activity. The Market Activation Manager will ensure priority products, channels and customer groups receive the focused engagement required to support adoption, commercial execution and sustainable growth.
Equal Employment Opportunity
At Enovis, we are committed to providing equal employment opportunities to all individuals. Employment decisions are based solely on merit, qualifications, and the needs of the business. We uphold a policy of equal treatment for all employees and applicants, without discrimination based on race, color, religion, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, or any other characteristics unrelated to a person’s qualifications or job performance. This commitment extends to all aspects of employment, including recruitment, hiring, job assignments, compensation, training, promotion, demotion, transfers, layoffs, discipline, and separation, as well as all other terms and conditions of employment.
Enovis develops and sells medical devices and services to improve patient outcomes and restore mobility. Its business has two segments: Prevention & Recovery, which covers orthopedic braces, soft goods, vascular therapy, compression garments, and hot/cold therapy, and Reconstructive, which offers joint implants and minimally invasive surgical tools. The company differentiates itself with a broad, clinically focused portfolio, a global manufacturing and service network, and the Enovis Growth Excellence program to drive continuous improvement. Its goal is to deliver better patient outcomes and sustained growth by expanding its footprint and strengthening operations, including recent acquisition of LimaCorporate.
Explore more opportunities at ENOVIS