Full-Time

Senior Director of LCM & Retention Marketing

Confirmed live in the last 24 hours

Misfits Market

Misfits Market

201-500 employees

Online grocery delivery of surplus foods

Food & Agriculture
Social Impact
Consumer Goods

Compensation Overview

$170k - $190kAnnually

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Amplitude
Excel/Numbers/Sheets
Requirements
  • 12-15 years of experience in marketing, customer retention, or related roles, with at least 5 years in a leadership capacity
  • Strong leadership and team management skills, with the ability to foster collaboration and innovation
  • Demonstrated experience in using CRM systems, ESPs, marketing automation tools, and customer data platforms (CDPs)
  • Strong experience in a subscription business model, with a background in DTC e-commerce brands
  • Expertise in customer lifecycle management, marketing strategies, and retention best practices
  • Strong analytical skills with the ability to interpret extensive data to make actionable recommendations to the business
  • Proficient in Excel and data visualization tools (Mode, Amplitude, BI Tools, etc.)
  • Strong project management skills, highly organized and demonstrated ability to execute projects on time or early
  • Must be able to operate both strategically and tactically in a high-energy, fast-paced environment
  • Experience working with partners at multiple levels within an organization (operations, marketing, finance, creative, etc.)
Responsibilities
  • Lead, mentor, and inspire a cross-functional team of lifecycle marketing professionals
  • Provide clear direction and relevant communication to senior leaders and stakeholders regarding performance and communicate actionable insights on opportunities and next steps
  • Develop and lead comprehensive marketing strategies that reduce churn, improve winbacks, increase retention and enhance customer satisfaction
  • Set and track KPIs related to customer churn, retention rates, and customer lifetime value (CLV)
  • Design and execute marketing strategies that drive brand awareness, acquisition, and customer retention across various owned channels (email, sms, push etc.)
  • Define innovative strategies using new channels and technologies to pivot growth success
  • Leverage data and customer insights to personalize marketing efforts and increase customer lifetime value (CLV)
  • Work closely with product teams to ensure marketing initiatives align with product offerings, innovation, and customer feedback
Desired Qualifications
  • Braze experience is preferred

Misfits Market provides an online grocery delivery service that specializes in organic produce, high-quality meats, seafood, dairy products, and other sustainably sourced groceries. The company focuses on offering affordable food options to cost-conscious consumers by sourcing surplus and imperfect foods that are still fresh and nutritious. This approach allows Misfits Market to sell products at prices up to 30% lower than those found in traditional grocery stores. Customers can easily place orders through their e-commerce platform for home delivery. Misfits Market stands out from competitors by emphasizing sustainability and reducing food waste, making it an appealing choice for environmentally conscious shoppers. The company's goal is to make high-quality food accessible while promoting sustainable practices.

Company Stage

Series C

Total Funding

$512.1M

Headquarters

Delanco Township, New Jersey

Founded

2018

Growth & Insights
Headcount

6 month growth

0%

1 year growth

1%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Upcycled Food Association taps into growing interest in sustainable products.
  • Misfits Perks loyalty program enhances customer engagement and brand differentiation.
  • Consolidation of distribution centers may lead to more efficient logistics and cost savings.

What critics are saying

  • Increased competition from Instacart and Amazon Fresh in organic product lines.
  • Closure of fulfillment centers may negatively impact brand perception and customer loyalty.
  • Challenges in maintaining produce quality during delivery with smaller fulfillment centers.

What makes Misfits Market unique

  • Misfits Market offers organic produce at up to 40% off grocery store prices.
  • The company sources surplus foods, reducing waste and promoting sustainability.
  • Misfits Market's private-label line, Odds & Ends, offers pantry staples at lower prices.

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Benefits

Remote Work Options

Unlimited Paid Time Off

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Retirement Plan

Stock Options