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Misfits Market
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Direct-to-consumer online grocer sourcing surplus foods
Misfits Market
Work Here?
Direct-to-consumer online grocer sourcing surplus foods
Overview
Misfits Market delivers organic produce, meats, seafood, dairy, and other sustainably sourced groceries to consumers through an online storefront. It sources surplus and imperfect foods that are still fresh and nutritious, allowing it to price items up to 30% lower than traditional grocery stores. Customers place orders on its e-commerce platform and receive home delivery. The company differentiates itself by focusing on reducing food waste and offering lower prices through repurposing surplus inventory, appealing to environmentally conscious and cost-aware shoppers. Its goal is to provide affordable, high-quality groceries while minimizing food waste.
About Misfits Market
Industries
Food & Agriculture
Consumer Software
Company Size
201-500
Company Stage
Series C
Total Funding
$526.5M
Headquarters
Delanco Township, New Jersey
Founded
2018
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Simplify's Take
What believers are saying
- The Rounds acquisition broadens basket size into recurring household restocking.
- Oishii partnership creates premium SKUs from cosmetically imperfect berries.
- Direct sourcing from growers supports lower costs and stronger margin control.
What critics are saying
- Amazon Fresh and Walmart+ intensify grocery-delivery price competition.
- The Rounds integration can disrupt fulfillment and increase subscription churn.
- Tightening surplus supply undermines Misfits Market's core sourcing advantage.
What makes Misfits Market unique
- Built around surplus produce and food-waste reduction since 2018.
- Sells fresh, organic, and imperfect groceries at discount prices.
- Expanded from produce into pantry, meat, seafood, dairy, and household items.
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Funding
Total Funding
$526.5M
Above
Industry Average
Funded Over
4 Rounds
SoftBank
AccelIndustry standards
Benefits
Remote Work Options
Unlimited Paid Time Off
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
Stock Options
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -1%In a move to reduce food waste and expand its pantry, Misfits Market, the champion of imperfect groceries, has acquired The Rounds, a household restocking service.
Misfits Market, an online grocery platform, has acquired The Rounds, a household restocking service. Misfits Market will integrate over 250 items from The Rounds' inventory, expanding into household items. The Rounds has raised $66 million from investors. Misfits Market offers a $30 credit and a free one-year Misfits+ membership to transition The Rounds' customers. The acquisition is part of Misfits Market's growth strategy, following its purchase of Imperfect Foods in 2022.
Misfits Market, Inc. partnered directly with Oishii to rescue the slightly smaller berries that stores might overlook - after all, size has nothing to do with taste.
Misfits Market launches private label Upcycled Breads.
Updated December 2024: Misfits Market, Inc. has been named as one of Fast Company's 2024 Brands That Matter!
Misfits Market is Hiring for 28 Jobs on Simplify!
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About Misfits Market
Industries
Food & Agriculture
Consumer Software
Company Size
201-500
Company Stage
Series C
Total Funding
$526.5M
Headquarters
Delanco Township, New Jersey
Founded
2018
Misfits Market is Hiring for 28 Jobs on Simplify!
Find jobs on Simplify and start your career today