Work Here?
Misfits Market
Work Here?
Direct-to-consumer online grocer sourcing surplus foods
Misfits Market
Work Here?
Direct-to-consumer online grocer sourcing surplus foods
About Misfits Market
Industries
Food & Agriculture
Consumer Software
Company Size
201-500
Company Stage
Series C
Total Funding
$526.5M
Headquarters
Delanco Township, New Jersey
Founded
2018
Overview
Misfits Market delivers organic produce, meats, seafood, dairy, and other sustainably sourced groceries to consumers through an online storefront. It sources surplus and imperfect foods that are still fresh and nutritious, allowing it to price items up to 30% lower than traditional grocery stores. Customers place orders on its e-commerce platform and receive home delivery. The company differentiates itself by focusing on reducing food waste and offering lower prices through repurposing surplus inventory, appealing to environmentally conscious and cost-aware shoppers. Its goal is to provide affordable, high-quality groceries while minimizing food waste.
Simplify's Take
What believers are saying
- Acquired The Rounds in 2024, adding 250 pantry items for household expansion.
- Launched private label Upcycled Breads and Odds & Ends amid 2022 inflation.
- Partnered with Oishii for wabi-sabi berries, enhancing rescued produce variety.
What critics are saying
- Thrive Market undercuts prices with bulk organic discounts, stealing subscribers.
- Amazon Fresh erodes pricing edge via Prime-integrated 30-50% grocery discounts.
- Instacart's Rescued Harvest boxes replicate model with same-day delivery.
What makes Misfits Market unique
- Misfits Market rescues surplus imperfect produce from farms and stores.
- Flexible subscriptions allow skipping, pausing, or canceling orders anytime.
- Direct grower partnerships deliver organic groceries 30-40% below store prices.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$526.5M
Above
Industry Average
Funded Over
3 Rounds
SoftBank
AccelIndustry standards
Benefits
Remote Work Options
Unlimited Paid Time Off
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
Stock Options
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%In a move to reduce food waste and expand its pantry, Misfits Market, the champion of imperfect groceries, has acquired The Rounds, a household restocking service.
Misfits Market, an online grocery platform, has acquired The Rounds, a household restocking service. Misfits Market will integrate over 250 items from The Rounds' inventory, expanding into household items. The Rounds has raised $66 million from investors. Misfits Market offers a $30 credit and a free one-year Misfits+ membership to transition The Rounds' customers. The acquisition is part of Misfits Market's growth strategy, following its purchase of Imperfect Foods in 2022.
Misfits Market, Inc. partnered directly with Oishii to rescue the slightly smaller berries that stores might overlook - after all, size has nothing to do with taste.
Misfits Market launches private label Upcycled Breads.
Updated December 2024: Misfits Market, Inc. has been named as one of Fast Company's 2024 Brands That Matter!
Misfits Market is Hiring for 22 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Misfits Market
Industries
Food & Agriculture
Consumer Software
Company Size
201-500
Company Stage
Series C
Total Funding
$526.5M
Headquarters
Delanco Township, New Jersey
Founded
2018
Misfits Market is Hiring for 22 Jobs on Simplify!
Find jobs on Simplify and start your career today