Overview

Misfits Market provides an online grocery delivery service that specializes in organic produce, high-quality meats, seafood, dairy products, and other sustainably sourced groceries. The company focuses on offering affordable food options to cost-conscious consumers by sourcing surplus and imperfect foods that are still fresh and nutritious. This approach allows Misfits Market to sell products at prices up to 30% lower than traditional grocery stores. Customers can easily place orders through their e-commerce platform for home delivery. Misfits Market stands out from competitors by emphasizing sustainability and reducing food waste, which appeals to environmentally conscious shoppers. The company's goal is to make high-quality food accessible while promoting sustainable practices.

Simplify's Take

What believers are saying

• Partnership with Upcycled Food Association taps into growing interest in sustainable products.
• Misfits Perks loyalty program enhances customer engagement and brand differentiation.
• Consolidation of distribution centers may lead to more efficient logistics and cost savings.

What critics are saying

• Increased competition from Instacart and Amazon Fresh in organic product lines.
• Closure of fulfillment centers may negatively impact brand perception and customer loyalty.
• Challenges in maintaining produce quality during delivery with smaller fulfillment centers.

What makes Misfits Market unique

• Misfits Market offers organic produce at up to 40% off grocery store prices.
• The company sources surplus foods, reducing waste and promoting sustainability.
• Misfits Market's private-label line, Odds & Ends, offers pantry staples at lower prices.

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Funding

Total Funding

$512.1M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:

SoftBankAccel

Notable Investors:

SoftBankAccel

$225,000,000

Series C

Sep 2021

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.

Series C Funding Comparison

Above Average

Industry standards

Ind Avg. $50M

$16M

$40M

$50M

$62M

$100M

$225M

View all funding stages