Overview

Misfits Market provides an online grocery delivery service that specializes in organic produce, high-quality meats, seafood, dairy products, and other sustainably sourced groceries. The company focuses on offering affordable food options to cost-conscious consumers by sourcing surplus and imperfect foods that are still fresh and nutritious. This approach allows Misfits Market to sell products at prices up to 30% lower than those found in traditional grocery stores. Customers can easily place orders through their e-commerce platform for home delivery. Misfits Market stands out from competitors by emphasizing sustainability and reducing food waste, making it an appealing choice for environmentally conscious shoppers.

Simplify's Take

What believers are saying

• Growing demand for organic and sustainably sourced products boosts Misfits Market's offerings.
• Increased consumer interest in upcycled foods supports Misfits Market's product innovation.
• The rise of DTC grocery models aligns with Misfits Market's business strategy.

What critics are saying

• Increased competition from Instacart and Amazon Fresh threatens market share.
• Closure of fulfillment centers may harm brand reputation and customer loyalty.
• Logistical challenges from the Imperfect Foods partnership could disrupt service delivery.

What makes Misfits Market unique

• Misfits Market offers up to 40% off grocery store prices.
• The company focuses on reducing food waste through surplus and imperfect foods.
• Direct relationships with growers enhance supply chain efficiency and sustainability.

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Funding

Total Funding

$526.5M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:

SoftBankAccel

Notable Investors:

SoftBankAccel

$225,000,000

Series C

Sep 2021

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.

Series C Funding Comparison

Above Average

Industry standards

Ind Avg. $50M

$16M

$40M

$50M

$62M

$100M

$225M

View all funding stages