Director of Brand Marketing

What you get to do every day:

• Brand Leadership & Strategy         
• Develop and own the brand positioning, messaging frameworks, and annual brand marketing plans for Backcountry and Competitive Cyclist.  This extends to the Owned Brands that Backcountry produces and sells.
• Define and protect the unique brand voice, visual identity, and customer experience across all touchpoints.
• Lead long-term strategies that enhance brand equity while also driving measurable business growth
• Integrated Marketing & Go-To-Market Execution
• Oversee all brand campaigns and seasonal go-to-market launches, ensuring alignment across digital, retail, PR, social, and experiential channels.
• Partner with merchandising, analytics, and creative to deliver compelling launches that connect product to brand storytelling.
• Athletes, Ambassadors & Partnerships
• Build and manage a roster of world-class athletes, ambassadors, and community partners aligned to brand values.
• Create partnership and sponsorship strategies that authentically engage target audiences and amplify brand relevance in outdoor and cycling categories.
• Events & Experiential Marketing
• Lead the strategy and execution of key events, sponsorships, and grassroots activations.
• Ensure events serve as powerful extensions of brand storytelling and opportunities to engage deeply with our communities.
• Social Media & Content
• Own the brand’s social strategy and oversee creation of compelling organic content that grows engagement, reach, and cultural credibility.
• Partner with creative and content teams to tell stories that inspire customers and align with brand voice.
• Public Relations & Communications
• Drive brand PR strategy, media outreach, and corporate communications in partnership with internal PR/comms and external agencies.
• Elevate the brands across endemic, consumer lifestyle, and business press.
• Team Leadership & Cross-Functional Collaboration
• Build, inspire, and mentor a high-performing brand marketing team.
• Foster alignment and partnership across e-commerce, creative, merchandising, PR, performance marketing, and executive leadership.

What you bring to the role:

• 10+ years of experience in brand marketing, with at least 5 years leading teams and owning brand strategy at a senior level.
• Proven track record of building strong consumer brands in retail, outdoor, cycling, sports, or lifestyle categories.
• Expertise across social media, influencer/athlete marketing, events, partnerships, and PR.
• Strong experience developing and executing campaigns that drive both brand equity and measureable results.
• Excellent leader and collaborator able to influence at all levels and rally teams around a shared vision.
• Deep passion for outdoor recreation, cycling, and the communities our brands serve.

Success Looks Like

• Increased brand awareness and affinity for Backcountry and Competitive Cyclist across core and growth audiences resulting in increased new customer acquisition.
• Breakthrough brand campaigns and events that generate cultural relevance and media coverage.
• Trackable ROI on athlete, partnership, and event investments.
• Consistent brand voice and storytelling across every customer touchpoint.
• A motivated and high-performing brand marketing team.

Additional Notes

• This is a hybrid role with 3 days a week in Cottonwood Heights, Utah
• This role may travel up to 25% including attending weekend events.

What’s in it for you? Joining Backcountry isn’t just about having a seat at the table—it’s about helping redesign the table entirely. You’ll be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer: 

• Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators. 
• AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry. 
• Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands. 
• Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies 

What our interview process looks like:

• 📞Step 1: If you align with our vision and meet the qualifications, we’ll reach out to schedule a conversation and introduce Backcountry. 
• 🧠Step 2: You’ll complete a short AI or product-building challenge so we can understand how you approach problems and execution. 
• 💬Step 3: Participate in deep-dive interviews with Backcountry leadership focused on your experience, product mindset, and operational thinking. 
• 📩Step 4: Offer. We’ll move fast for the right candidate.