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Full-Time

Digital Demand Generation

Confirmed live in the last 24 hours

WorkOS

WorkOS

51-200 employees

API platform for integrating enterprise features

Consumer Software
Enterprise Software

Compensation Overview

$140k - $165kAnnually

Mid, Senior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Microsoft Azure
Lead Generation
Social Media
Hubspot
SEO
Salesforce
Google AdWords
Data Analysis
Requirements
  • B2B demand generation experience with a focus on lead generation and growth
  • Experience owning marketing automation and CRM systems (Hubspot, Salesforce)
  • Proven track record of scaling marketing campaigns across paid, organic, and earned channels
  • Proficiency with Mode or other similar data analytics platforms
  • Demonstrated experience in a PLG model, driving product adoption and usage
  • Analytical mindset with experience in data-driven decision-making
  • Excellent project management and collaboration skills
Responsibilities
  • Build and execute B2B demand generation strategies across digital channels (paid media, email, SEO, social).
  • Directly manage and optimize Google & LinkedIn ad campaigns to drive qualified sign-ups and reach broader audiences
  • Own design and execution of top-of-funnel lead creation and conversion, through the nurturing process (e.g. landing pages, email drip campaigns, and SDR outreach)
  • Identify new audiences and sponsorship opportunities (newsletters, podcasts, etc.) to promote new WorkOS launches and events
  • Determine high-potential growth leads (e.g. upon fundraising announcements, sending swag)
  • Use data analytics to monitor and report on the performance of campaigns, including key KPIs such as lead volume, conversion rates, pipeline generation, CAC and ROI
  • Establish and maintain strategic partnerships with startup accelerators and tech platforms (e.g., Google for Startups, Azure, Y Combinator, Mercury, Stripe Atlas, etc.) through discounts/credits

WorkOS provides an API platform that helps software-as-a-service (SaaS) companies easily integrate important enterprise features into their products. The platform includes tools for User Management, Single Sign-On (SSO), Directory Sync (SCIM), and Audit Logs, allowing companies to quickly become enterprise-ready. This means that instead of taking months to add these features, companies can do it in just a few minutes, which helps them secure larger enterprise contracts. What sets WorkOS apart from its competitors is its unified approach and developer-friendly design, making it simple for engineers to add these functionalities without getting bogged down in the details. The main goal of WorkOS is to enable SaaS companies to scale their offerings and improve their market position by focusing on their unique product features rather than foundational enterprise capabilities.

Company Stage

Series B

Total Funding

$95M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights
Headcount

6 month growth

↑ 18%

1 year growth

↑ 20%

2 year growth

↑ 45%
Simplify Jobs

Simplify's Take

What believers are saying

  • The $80M Series B funding round led by prominent investors like Greenoaks and Lightspeed Ventures indicates strong financial backing and growth potential.
  • Partnerships with companies like Jumpshare and Everyspace demonstrate WorkOS's expanding influence and adoption in the enterprise market.
  • The launch of official Bubble plugins showcases WorkOS's commitment to simplifying security and expanding its reach into the no-code development space.

What critics are saying

  • The competitive landscape for developer tools and enterprise features is crowded, requiring WorkOS to continuously innovate to maintain its edge.
  • Integration of acquisitions like Modulz may present challenges in aligning product visions and maintaining a cohesive platform.

What makes WorkOS unique

  • WorkOS specializes in enabling developers to add enterprise features like SSO and directory sync to their apps, a niche focus that sets it apart from broader developer tool platforms.
  • The acquisition of Modulz and its UI framework Radix enhances WorkOS's offering by integrating advanced UI capabilities, providing a more comprehensive solution for developers.
  • WorkOS's extensive support for over 20 SSO identity providers, including major players like Okta and Google SAML, offers unparalleled flexibility and ease of integration for enterprise clients.

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