Global Alliances and Ecosystems Strategic Activations Leader - Associate Director

The opportunity

EY has curated a dynamic ecosystem of Alliance and Ecosystem relationships which creates new forms of customer value to help our clients rapidly and digitally transform. Our ecosystem consists of more than 100 relationships which allow us to provide a wide range of collaborative opportunities and solutions to our clients. We help them tap into the latest technologies to achieve transformational outcomes and be more agile, innovative, resilient and better equipped to respond to disruptive change. 

The BMC function has an important role to play in helping to achieve EY’s ambition to become the leading global professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

The BMC Global Alliance Strategic Activations Lead is focused on supporting key marketing and communications programs and campaign initiatives that span the strategic alliances and wider ecosystem. The role is critical to support the positioning of EY as the master of unlocking ecosystem value and opportunity for clients.  This role will be responsible for managing a consistent approach and delivery of our strategic programs and enabling their activation in the 10 EY regions globally. The role combines collaboration with strategy and execution to deliver programs that engage buyers, create demand and support revenue growth.

In this role within the Global Alliances and Ecosystem marketing team, you will be working with, and reporting into, the Global Alliances and Ecosystem BMC leader. You will also work across the Global Alliances marketing team to support the marketing efforts for our strategic alliances. The role will have one direct report and also needs to work with the wider EY Global BMC team to facilitate delivery of multi-channel initiatives, collaborating with Industry and Service Line as needed.

Your key responsibilities

• Play a leading role in supporting Global Alliance & Ecosystem marketing programs that drive awareness, build credibility, and create demand for our ecosystem and alliances in line with Global Alliances and Ecosystem priorities and growth strategy
• Develop and deliver integrated marketing programs in support of our strategic alliances, working with the respective BMC leaders for our strategic alliances
• Bring a scalable, repeatable approach to our marketing processes and programs to facilitate global activation of strategic marketing programs by the regions
• Bring innovation, best practices and a technology-led approach to Global Alliances & Ecosystem marketing programs that reflects our position as a tech-first organization
• Design a shared delivery model with agencies, GDS, and other BMC teams to facilitate speed to market
• Produce the assets, content and toolkits that enable regions with limited resources to activate global programs
• Maintain up-to-date knowledge on global business issues, technology trends and long-term implications for EY’s Alliances brand and go-to-market approach
• Responsible for reporting marketing metrics on strategic initiatives to demonstrate delivery against targets and generate insights for continuous program improvement
• Support internal initiatives as required

Skills required:

• Business acumen and commercial focus
• Technical know-how to work with the EY MarTech stack, particularly Marketo
• Experience in designing and delivering world-class creative revenue-focused B2B marketing programs and a track record of success
• Executive presence and strong relationship management skills
• Ability to influence and manage senior level stakeholders to build consensus, gain support and sponsorship while understanding of alliance marketing and effectively translate market insights into world-class go-to-market programs
• Ability to manage multiple projects and competing priorities
• Excellent and effective communicator who asserts own ideas and has exceptional ability to engage teams and senior leadership
• Trusted business advisor on marketing and communications concepts, with the ability to assist and influence business growth plans, effectively collaborate with peer functions and diverse stakeholders across teams
• Effective, adaptable and proactive program manager partnering with diverse stakeholders to execute against project plans, anticipate risks and address challenges
• Be a point of integration; connect all facets of the business when initiating, developing and implementing marketing and communications projects
• Gather internal and external feedback to generate meaningful, actionable information that helps drive change and continuous improvements

Ideally you also have:

• The knowledge, skills and abilities concerning global business fundamentals, competitive analysis and cross-cultural/geographical sensitivities
• Thrive in an environment of constant change
• Strong interest in how technology is changing the way businesses work
• The ability to work cross-functionally and at all levels of an organization
• Experience managing complex global programs
• Experience working as part of diverse and virtual high-performance teams
• Experience of navigating complex global organizations, preferably professional services experience

What we offer you
The compensation ranges below are provided in order to comply with United States pay transparency laws. Other geographies will follow their local salary guidelines, which may not be a direct conversion of published US salary ranges.  At EY, we harness our collective strength to empower you to shape your future with confidence through professional growth, personal fulfillment and an inclusive culture. Learn more at ey.com/us/careers.

• We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business.  The base salary range for this job is: 
  • New York City, Boston, and Washington DC Metro Areas, Washington State, and Southern California offices – $164,600 to $296,200
  • Bay Area California offices – $171,400 to $308,600
  • All other offices locations in the US, including Sacramento – $137,100 to $271,500

• Individual salaries within these ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography.  In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
• Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

Are you ready to shape your future with confidence? Apply today.                                              

• To make the most of your application experience, please limit yourself to two applications within a six-month period.
• EY accepts applications for this position on an on-going basis.
• For those living in California, please click here for additional information.
• At EY, our values set the foundation for how we work and the behaviors we expect of our people. Any misrepresentation or falsification of information or lack of integrity at any point in the recruiting process may result in withdrawal of your candidacy, revocation of an offer or immediate termination of employment.

EY  |  Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

All in to shape the future with confidence.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.  

EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process,  please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at [email protected].