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DEPT

Data-driven online marketing agency storytelling

Director – Creative - Copy/Art

Copywriting & Creative WritingConfirmed live in the last 24 hours
Full-time$144.2k - $210k

About the Job

Requirements

  • At least 8 years of experience in copywriting, brand storytelling, or integrated campaign development, including leadership experience in multidisciplinary teams.
  • At least 2 years of experience managing, mentoring, and building copy and creative teams.
  • Experience leading a global account involving multiple markets, regional stakeholders, and simultaneous workstreams.
  • A portfolio demonstrating conceptual range and writing craft on large-scale, multichannel advertising campaigns.
  • Experience building brand voice systems, messaging architectures, and editorial standards from scratch.
  • Deep experience building performance, creative, and social media campaigns that combine brand aesthetics with measurable performance metrics.
  • A strong eye for art direction, typography, and layout, with the ability to brief, critique, and approve visual work.
  • Experience building scalable solutions and processes that continue to work after handoff.
  • Fluency with AI-assisted creative workflows and a clear point of view on their appropriate use.
  • Ability to balance creative quality with business performance.
  • Ability to present complex ideas professionally and effectively to stakeholders at all levels.

Responsibilities

  • Establish the vision for multidisciplinary Copy, Art, Content, and Design teams and ensure cohesive, high-quality output across account workstreams.
  • Own the brand voice system, including messaging architecture, editorial standards, and writing guidelines that maintain consistency across teams, markets, and AI-assisted workflows.
  • Lead the strategy and execution of performance-driven campaigns, using data-backed insights to inform creative risks and drive return on investment.
  • Run concurrent workstreams across brand, always-on, product launch, and lifecycle work, maintaining a consistent strategic direction and art direction standard.
  • Partner with Strategy, Media, and Analytics to connect creative decisions to performance and apply results to subsequent work.
  • Build and implement scalable creative systems and workflows that improve speed and efficiency without sacrificing quality.
  • Establish frameworks for creative review, copy quality assurance, and cross-functional handoffs to maintain quality as work volume increases.
  • Lead high-value pitches and flagship brand work, serving as the primary creative consultant for C-suite clients.
  • Directly manage writers and art directors, coaching their craft, strategic thinking, and career growth.
  • Own end-to-end creative quality and execution, contributing hands-on as project scale and complexity require and serving as final creative authority on key deliverables.
  • Identify emerging trends, technologies, and skill gaps to keep the creative team prepared for future needs.

About the Company

DEPT

Data-driven online marketing agency storytelling

Expand is an online marketing agency that focuses on targeted advertising by avoiding irrelevant ads and telling a company’s story in the right place, at the right moment, to the right people. It uses data interpretation and modern techniques to craft campaigns that reach the appropriate audience, working with top online marketers in the country. As part of the international Dept network, Expand leverages a global team of about 600 professionals across Europe and the US who blend creativity, technology, and data to build brands, grow businesses, and make people’s lives easier. In short, Expand helps brands reach the right customers with meaningful, data-driven digital marketing within a wider ecosystem of services from Dept.

Company size
1-10
Company stage
Acquired
Total funding
Not listed
Headquarters
Amsterdam, Netherlands
Founded
2008

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