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Picton Mahoney Asset Management

Alternative investment management with hedging strategies

Associate Digital Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
ContractToronto, ON, CanadaHybrid

About the Job

Requirements

  • Post-secondary education in Marketing, Communications, Digital Media, or a related field.
  • Two to four years of experience in digital marketing, website management, or a related area.
  • Familiarity with basic front-end web tasks, including formatting and content editing within a content management system.
  • Working knowledge of HTML and content management system platforms.
  • A solid understanding of search engine optimization best practices, with hands-on experience in organic and paid search.
  • Experience with web analytics tools, including reporting and translating data into actionable insights.
  • Experience using project management platforms such as Asana.

Responsibilities

  • Maintain and update website content, including uploading documents and managing digital assets.
  • Implement formatting changes and small updates to ensure accuracy, accessibility, and consistency with brand standards.
  • Build and modify landing pages for campaigns, events, and other initiatives.
  • Conduct regular quality assurance checks to confirm site functionality, responsiveness, and overall performance.
  • Own digital search performance across organic and paid channels, including metadata updates, on-page enhancements, and paid search campaign support.
  • Partner with the AI team to help build the emerging AI and Answer Engine Optimization strategy, exploring how content is discovered and represented across AI-powered search and answer tools.
  • Own web data reporting and analytics, using tools such as Google Analytics to monitor performance, user behavior, and engagement trends.
  • Partner with the Director, Digital & Design to translate analytics insights into recommendations and website updates.
  • Provide regular digital reporting to stakeholders, highlighting key trends, wins, and opportunities for optimization.
  • Work cross-functionally with design, content, and marketing automation teams to support digital campaign execution.
  • Coordinate timelines and deliverables using project management tools such as Asana.
  • Contribute to marketing initiatives with a focus on efficiency, execution, and attention to detail.

Desired Qualifications

  • Experience with Contentful is an asset.
  • Familiarity with platforms such as Google Ads is an asset.
  • Exposure to marketing automation platforms such as HubSpot is considered an asset.

About the Company

Picton Mahoney Asset Management

Alternative investment management with hedging strategies

This company provides Canadian investors with access to alternative investment strategies through mutual funds and other investment solutions. It focuses on risk management and diversification by using deep quantitative research, fundamental analysis, and hedging techniques to build portfolios that aim to perform well across different market conditions, especially during downturns. The firm emphasizes a philosophy of building portfolios that can withstand bear markets and deliver more consistent, risk-adjusted returns by reducing correlation with traditional asset classes like stocks and bonds. The goal is to offer sophisticated strategies to advisors, individuals, and institutions through a range of investment products and advisory services.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Canada
Founded
Not listed

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