Full-Time

Principal Software Engineer

Ads Bidding

Confirmed live in the last 24 hours

Roblox

Roblox

5,001-10,000 employees

Virtual platform for user-generated experiences

Consumer Software
Entertainment
Gaming

Compensation Overview

$273.1k - $338.3kAnnually

+ Equity Compensation

Senior, Expert

Company Historically Provides H1B Sponsorship

San Mateo, CA, USA

In-office required Tuesday, Wednesday, and Thursday, with optional in-office on Monday and Friday.

Category
Backend Engineering
Software Engineering
Required Skills
Machine Learning

You match the following Roblox's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • BS, MS, or Ph.D. in Computer Science, Engineering, or equivalent experience.
  • 5+ years in software development, with at least 3 years focused on ads auctions, bidding, or marketplace design.
  • Shown success building and scaling ad bidding systems, with proficiency in large-scale data processing, real-time auctions, and performance-driven bidding strategies (e.g. oCPM, CPA).
  • Demonstrated ability to lead and mentor teams, fostering a respectful, high-impact engineering culture.
  • A creative, strategic attitude for navigating complex technical and organizational challenges, working closely with Product to ensure clarity and alignment.
Responsibilities
  • Build innovative ads bidding systems and apply algorithms and machine learning to maximize advertiser ROI, supporting a wide range of advertising objectives.
  • Develop critical product features like auto-bidding, budget pacing, traffic forecasting, real-time auctions, and more.
  • Partner with cross-functional teams to define roadmaps, set priorities, and deliver high-impact projects that shape the future of Roblox advertising.
  • Evolve our Ads platform architecture to fit seamlessly within the metaverse, supporting both current and future advertising initiatives.
  • Mentor and guide engineers, contribute to an elite engineering culture, and drive the team toward innovation and results.

Roblox operates a virtual platform where users can learn, work, play, and socialize. The platform is built around a community of developers and creators who use Roblox Studio, a user-friendly design tool, to create engaging multiplayer experiences. It primarily targets audiences under 18 years old, making it one of the leading entertainment platforms for this age group, as shown by its high monthly visits and user engagement. Unlike many competitors, Roblox focuses on user-generated content, allowing millions of new users to join each month through recommendations from friends. The company generates revenue through in-platform purchases and subscriptions, creating a thriving ecosystem for both users and creators.

Company Size

5,001-10,000

Company Stage

IPO

Total Funding

$897.6M

Headquarters

San Mateo, California

Founded

2004

Simplify Jobs

Simplify's Take

What believers are saying

  • Roblox's partnerships with brands like BBC enhance user engagement through unique events.
  • Recent investments indicate strong confidence in Roblox's growth and financial stability.
  • Roblox's monetization strategies attract developers, expanding its content and revenue potential.

What critics are saying

  • Competition from platforms like MapleStory Worlds could divert users and developers.
  • Temporary content events may lead to user dissatisfaction if not regularly updated.
  • Older platforms like Minecraft and Fortnite pose a threat to Roblox's user engagement.

What makes Roblox unique

  • Roblox offers a unique platform for user-generated 3D experiences and multiplayer games.
  • Roblox Studio empowers developers with intuitive tools for creating immersive digital worlds.
  • The platform's focus on under-18 audiences sets it apart in the gaming industry.

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Benefits

Benefits and Perks - The health and well-being of our employees and their families is our top priority. We offer robust and comprehensive programs with variety to best meet your needs.

Well-Being Benefits - With flexible time off and a bi-annual, company-wide spring/summer recharge, Roblox knows how to balance working hard with winding down.

Financial Benefits - Competitive compensation packages, 401(k) matching, and flexible share incentives that let you choose how to share in our success.

Health and Wellness - Comprehensive medical, dental, and vision benefits, family planning resources, and 12 weeks off for all new parents.

Flexible Workplace - Our hybrid work schedule balances working onsite and working remotely. Enjoy daily lunch and an in-house fitness center when working from our San Mateo headquarters.

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Pocket Gamer
Feb 6th, 2025
The Gang And Bbc Bring Boarders To Roblox With A Limited-Time Event

Stay InformedGet Industry News In Your Inbox…Sign Up Today. UGC game development studio The Gang has partnered with the BBC to bring St. Gilbert’s boarding school into Roblox’s Paradise RP for a limited-time event. The Boarders in-game event transforms the school section of Paradise RP into St. Gilbert’s, immersing players in the show's universe

MarketBeat
Jan 19th, 2025
Kera Capital Partners Inc. Makes New Investment in Roblox Co. (NYSE:RBLX)

Kera Capital Partners Inc. makes new investment in Roblox Co. (NYSE:RBLX).

DesignRush
Jan 17th, 2025
Gordon Ramsay Turns Over a New Leaf for Supercell's Hay Day Campaign

Last December, Roblox launched the very first "Hell's Kitchen Experience" on the game platform, where players could interact with a digital version of the chef.

MMOs.com
Jan 16th, 2025
MapleStory Worlds Now Available on PC and Mobile in Americas and Europe

MapleStory Worlds is Nexon's bid to compete with Roblox, offering a platform where players can create and monetize their own games.

Emirati Times
Jan 13th, 2025
Roblox offers path to Monetization at 1 Billion Followers Summit

Roblox offers path to monetization at 1 Billion Followers Summit.

MarketBeat
Jan 13th, 2025
Friedenthal Financial Makes New Investment in Roblox Co. (NYSE:RBLX)

Friedenthal Financial makes new investment in Roblox Co. (NYSE:RBLX).

Nordicity
Jan 8th, 2025
2024: A Year of Connection & Collaboration

In games, Nordicity Group were honoured to partner with Roblox this year on the first-ever economic impact assessment that looked at how the platform contributes to careers in various corners of the USA.

PYMNTS
Jan 7th, 2025
Ce 100 Index’S Strong 2024 Reflects The Connected Economy’S Momentum

The stock market offers a snapshot, at any given time, of investor sentiment, which is driven by the fundamentals of companies, sectors and the economy as a whole. The read across from the proprietary CE 100 Index, which exists as a microcosm of innovation, where companies are helping blur the lines between the physical and digital realms, shows that the momentum of the connected economy has the wind at its back. PYMNTS Intelligence studies, from connected economy monthly reports to “How the World Does Digital,” and deep dives into consumer and business shifts, have shown that engagement with digital activities has been on a steady rise.We’re just a few days into January, so the time is right to take stock of where we’ve been and where we’re headed, not just in terms of stock performance, but for the connected economy as a whole

Benzinga
Dec 18th, 2024
Dosomething Enters The Gaming World With Filament Games To Inspire Young People To Tackle Recycling Challenges

A look at what the DoSomething Quest recycling challenge looks like in Robot World game. Screen captures from the Robot World game By stepping into the gaming space, we're meeting today's youth where they already are to equip them to take action on real-world issues while having fun.”— DeNora GetachewNEW YORK, NY, UNITED STATES, December 17, 2024 /EINPresswire.com/ -- DoSomething, the youth-centered nonprofit for impact and service, is thrilled to announce a new collaboration with Filament Games - industry leader in educational game development. This collaboration marks an exciting and bold step for DoSomething as it enters the gaming world to engage a new generation of young people in impact through play. The partnership comes by way of shared connector Niagara Cares, the charitable division of Niagara Bottling, LLC, and it combines the power of gaming with DoSomething's mission to fuel young people to change the world. CEO of DoSomething, DeNora Getachew, explains how the collaboration emerged: "So many young people are passionate about issues like the climate crisis and environmental responsibility. With nearly 40% of Roblox gamers between the ages of 13-25, collaborating with Filament to bring social impact to the gaming space is a no brainer," she says

The Bucknellian
Dec 6th, 2024
Blocks vs. "Blox"

"Roblox," an online gaming platform and game-building system from 2006, has seen a recent resurgence in popularity despite its age and is competing with "Minecraft" and "Fortnite" as one of the most played online games of 2024.

MarketBeat
Dec 6th, 2024
Whale Rock Capital Management LLC Invests $107.49 Million in Roblox Co. (NYSE:RBLX)

Whale Rock Capital Management LLC invests $107.49 million in Roblox Co. (NYSE:RBLX).

MarketBeat
Dec 5th, 2024
Townsquare Capital LLC Makes New Investment in Roblox Co. (NYSE:RBLX)

Townsquare Capital LLC makes new investment in Roblox Co. (NYSE:RBLX).

PYMNTS
Nov 27th, 2024
Roblox Offers Users 25% More Currency To Skip App Stores

Roblox has begun offering users a new, and apparently permanent deal on its in-game currency. Users who purchase Robux on the web and through gift cards will get 25% more from the youth-focused video game and metaverse company than if they purchased from an app store instead. That’s according to a Wednesday (Nov. 27) report by TechCrunch, which notes that the company is essentially encouraging users to avoid the in-app purchase fees Apple and Google charge