Banking Client Marketing & Communications

Banking Client Marketing & Communications will lead client-facing marketing strategies that drive awareness, acquisition, engagement, and long-term adoption of new banking products. This role is responsible for bringing the banking value proposition to life through integrated marketing campaigns, digital experiences, lifecycle communications, and product positioning.

Key Responsibilities

Develop integrated client marketing strategies supporting checking, savings, and rewards.

Lead product marketing and positioning for banking solutions throughout the client lifecycle.

Own client communications strategy across email, mail, digital, and other owned channels.

Develop acquisition, onboarding, engagement, and retention marketing programs.

Partner with Digital teams to optimize online and mobile client experiences.

Drive marketing initiatives that deepen banking relationships and encourage cross-sell between banking and wealth management.

Lead marketing for the rewards program, including tier messaging, benefits communication, and engagement campaigns.

Collaborate with Product teams on new product launches and enhancements.

Partner with Brand to ensure consistent messaging and creative execution.

Work closely with Compliance and Legal to develop compliant client communications.

Monitor campaign performance and client engagement to continuously optimize marketing effectiveness.

Your team

Reporting to the Head of Banking Marketing & Communications, this leader will develop marketing strategies that strengthen client relationships while supporting deposit growth, cross-sell, and deeper engagement across banking and wealth management.

Although this position does not have direct reports, it requires exceptional influence, collaboration, and leadership across a matrixed organization.

Your expertise

Qualifications

Bachelor’s degree required; MBA preferred.

10+ years of client marketing, product marketing, digital marketing, or CRM experience.

Financial services experience required; banking and wealth management experience strongly preferred.

Strong understanding of integrated marketing and customer lifecycle management.

Experience launching complex financial products.

Excellent communication and stakeholder management skills.

Ability to influence across large, matrixed organizations.

About us

UBS is a leading and truly global wealth manager and the leading universal bank in Switzerland. We also provide diversified asset management solutions and focused investment banking capabilities. Headquartered in Zurich, Switzerland, UBS is present in more than 50 markets around the globe.
We know that great work is never done alone. That’s why we place collaboration at the heart of everything we do. Because together, we’re more than ourselves. Want to find out more? Visit ubs.com/careers.

Join us

At UBS, we know that it's our people, with their diverse skills, experiences and backgrounds, who drive our ongoing success. We’re dedicated to our craft and passionate about putting our people first, with new challenges, a supportive team, opportunities to grow and flexible working options when possible. Our inclusive culture brings out the best in our employees, wherever they are on their career journey. And we use artificial intelligence (AI) to work smarter and more efficiently. We also recognize that great work is never done alone. That’s why collaboration is at the heart of everything we do. Because together, we’re more than ourselves.
We’re committed to disability inclusion and if you need reasonable accommodation/adjustments throughout our recruitment process, you can always contact us.

Disclaimer / Policy statements

UBS is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.