Product Marketing Manager - Channel
About the job
- At least 8 years of experience in channel and partner marketing supporting reseller, distributor, systems integrator, service provider, or technology partner ecosystems.
- Ability to translate complex technology into clear, actionable messaging partners can adopt and use with customers.
- Deep understanding of enterprise technology buying motions and how partners influence customer decisions throughout the sales cycle.
- Ability to develop go-to-market strategy and create partner-ready content.
- Track record of working effectively across Channel Sales, Product Marketing, Product Management, Demand Generation, and external partner organizations.
- Typically, at least 10 years of experience and a Bachelor's degree in a related business or marketing field; equivalent experience may be considered in place of a Bachelor's degree.
- Own the go-to-market strategy that enables channel partners to position, sell, and deliver NetApp solutions.
- Define partner-facing messaging, sales plays, and enablement programs to help channel partners drive customer adoption and revenue growth.
- Develop and execute channel go-to-market strategies to strengthen partner engagement, accelerate pipeline creation, and improve partner sales effectiveness.
- Create messaging, enablement content, co-marketing initiatives, and sales motions that communicate the differentiated value of the portfolio.
- Work closely with Channel Sales, Partner Marketing, Product Marketing, and Product Management.
- Connect portfolio strategy with channel execution, ensuring partners have messaging, content, and materials to maximize customer and business outcomes.
About the company
Spot.io, part of NetApp, helps businesses manage cloud costs and infrastructure on AWS. It uses software that analyzes cloud usage and automates management to lower compute expenses, especially through AWS EC2 spot instances, which offer spare capacity at reduced prices. The product provides deep visibility into cloud spending, an AWS cost optimization calculator for estimating potential savings, and a free action plan tailored to each customer. Revenue comes from selling software licenses and consulting services. Target customers include enterprises using containers and orchestration tools like Kubernetes, EKS, ECS, KOPS, Docker Swarm, and OpenShift. The company aims to reduce cloud compute costs for customers while simplifying cloud operations and improving efficiency.
Company Size
51-200
Company Stage
Acquired
Total Funding
$53.2M
Headquarters
Tel Aviv-Yafo, Israel
Founded
2015
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Simplify's Take
What believers are saying
- Q4 FY2026 revenue hit $1.95 billion, up 12% year over year.
- NetApp raised FY2027 revenue guidance to $7.325-$7.575 billion after strong Q1 demand.
- Management reported more than 1,100 AI-specific deals in FY2026, with 350 more last quarter.
What critics are saying
- Flexera closed Spot's acquisition on March 3, 2025, shrinking NetApp's CloudOps scope.
- NetApp disclosed a May 20, 2026 WARN notice cutting 77 San Jose jobs.
- Pure Storage, Dell, and HPE are attacking AI storage wins aggressively through 2026.
What makes NetApp unique
- NetApp's ONTAP and all-flash arrays anchor its hybrid-cloud storage platform.
- FY2026 public cloud revenue reached $182 million, extending Cloud Volumes differentiation.
- AI-focused EF50 and EF80 target high-throughput workloads that protect GPU utilization.
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Benefits
- Health Insurance
- Phone/Internet Stipend
- Gym Membership
- Parental Leave
- Flexible Work Hours