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Publicis Groupe

Runs advertising and digital transformation services

Global Measurement Director

Performance & Paid MarketingPosted on Nov 11
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong knowledge of attribution, marketing mix modelling, and incrementality testing, and the ability to turn analytical outputs into practical recommendations.
  • Experience analysing large-scale media datasets and using metrics such as cost per acquisition, return on advertising spend, lifetime value, and incrementality to understand performance.
  • Experience with business intelligence and visualisation tools such as Looker Studio, Power BI, or Tableau.
  • A good understanding of digital media across channels such as search, paid social, and programmatic, including platforms such as Google, Meta, and DV360.
  • Understanding of media planning, buying, optimisation, and budget allocation, including cross-channel and full-funnel measurement.
  • Experience working across multiple markets or with geographically distributed teams.
  • The ability to make complex measurement topics accessible and help stakeholders put insights into action.

Responsibilities

  • Translate attribution, marketing mix modelling, and incrementality outputs into clear recommendations that improve media performance and investment decisions.
  • Help evolve and apply measurement frameworks across markets, creating consistency in key performance indicators and measurement approaches.
  • Develop effective dashboards and reporting that make media performance and key insights easy to understand and act on.
  • Partner with Performance and Strategy teams to identify optimisation opportunities and inform budget allocation.
  • Support Test & Learn programmes, from experiment design and measurement through to post-test analysis and scaling successful learnings.
  • Bring together measurement, data, reporting, and analytics, working closely with Data & Technology and Analytics teams.
  • Build trusted relationships with global and regional stakeholders, presenting recommendations clearly to technical and non-technical audiences.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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