Full-Time

Key Holder

Updated on 8/1/2026

Southern Tide

Southern Tide

201-500 employees

Designs classic coastal apparel and accessories

No salary listed

Jacksonville, FL, USA

In Person

Category
Retail (1)
Required Skills
Inventory Management
Word/Pages/Docs
Customer Service
Excel/Numbers/Sheets

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Requirements
  • A high school diploma or General Educational Development credential is required.
  • At least 2 years of retail experience is required.
  • Advanced computer skills, including Microsoft Excel and Microsoft Word, are required.
  • The role requires bending, stooping, and kneeling.
  • The ability to lift up to 50 pounds is required.
  • The ability to work varied hours and days, including nights, weekends, and holidays as needed, is required.
  • Strong attention to detail and proficient oral and written communication skills are required.
  • The ability to multitask, stay organized, take initiative, solve problems, and work with minimal supervision in a fast-paced environment is required.
Responsibilities
  • Present and sell merchandise consistent with the brand by interacting with customers and providing merchandise suggestions.
  • Provide merchandising suggestions to management that may improve sales.
  • Build a personal client book.
  • Learn the point-of-sale software system and troubleshoot it in the absence of the Store Manager and Assistant Store Manager.
  • Use the point-of-sale system for routine register transactions, routine inventory receiving and transfers, and opening and closing registers and the store.
  • Learn, reference, and share current product knowledge with customers, providing prompt recommendations and professional service, including fit, fashion wardrobing advice, and add-on suggestions.
  • Participate in store-related meetings and work toward exceeding sales and service performance goals set by store management.
  • Operate the store consistently with prescribed company policies and procedures.
  • Provide ideas to grow and improve the business, including ideas for merchandising, staffing, floor displays, store fixturing, advertising, promotions, and hours of operation.
  • Safeguard store assets.
  • Maintain inventory integrity and prevent inventory shrink to the extent reasonable and appropriate.
  • Assist with cycle counts and the year-end comprehensive physical inventory.
  • Open and close registers and the store in the absence of the manager or assistant manager.

Southern Tide creates classic, authentic apparel for the coastal lifestyle, including men’s, women’s, and kids’ clothing and accessories. Its products emphasize quality in materials, finish, fit, and function, beginning with the Skipjack polo and expanding to a full collection. The company differentiates itself through a coastal heritage aesthetic and a commitment to durable, well-made pieces rather than trend-driven fashion. The goal is to let people express a Southern-inspired, outdoor-loving mindset wherever they live, with clothing built for everyday wear.

Company Size

201-500

Company Stage

Acquired

Total Funding

$85M

Headquarters

Greenville, South Carolina

Founded

2006

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Simplify Jobs

Simplify's Take

What believers are saying

  • The Dunlin partnership extends brand visibility beyond apparel retail.
  • Southlake's first Texas store broadens geographic reach.
  • Hospitality activations can convert travelers into premium product buyers.

What critics are saying

  • Coastal positioning limits appeal outside resort and heritage audiences.
  • Texas retail expansion faces entrenched lifestyle-chain competition.
  • Event-driven capsules depend on seasonal demand and flawless execution.

What makes Southern Tide unique

  • Coastal lifestyle apparel brand rooted in Greenville, South Carolina heritage.
  • Pairs apparel with experiential hospitality partnerships at The Dunlin.
  • Uses family-friendly, outdoor adventure storytelling across retail and travel.

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Benefits

Health Insurance

Wellness Program

Paid Vacation

401(k) Retirement Plan

401(k) Company Match

Employee Discounts

Tuition Reimbursement

Growth & Insights and Company News

Headcount

6 month growth

13%

1 year growth

13%

2 year growth

13%
Community Impact
Nov 15th, 2023
Southern Tide debuts first Texas store in Southlake

Coastal lifestyle brand Southern Tide is open in Southlake Town Square.

GSA Business
Nov 3rd, 2023
Iconic coastal brand relocates HQ to downtown Greenville historic building > GSA Business

Southern Tide will move its headquarters into the iconic Borden building in Greenville.

Community Journals
Oct 26th, 2023
Greenville's Southern Tide moving HQ to historic Borden Building

Southern Tide will move its headquarters in the fall of 2024 to the historic Borden Building on West Washington Street in downtown Greenville.

MR Magazine
May 18th, 2023
SOUTHERN TIDE PARTNERS WITH LILY PULITZER ON SPECIAL SUMMER CAPSULE

The prints have always been a perfect combination with summer’s more laidback, casual dressing, so it’s welcome news that coastal lifestyle brand Southern Tide has partnered with Lilly Pulitzer to launch a men’s and youth capsule collection, creating some brand new prints* that are sure to become icons in their own right.

Business Wire
Nov 1st, 2022
Southern Tide Announces Sponsorship Deal With Pga Tour Rookie, Kevin Roy

GREENVILLE, S.C.--(BUSINESS WIRE)--Southern Tide is thrilled to announce a new sponsorship deal with emerging PGA TOUR Rookie, Kevin Roy, as his official on- and off-the-course apparel partner. After much success on the Korn Ferry Tour, Roy enters his first year on the PGA TOUR sporting Southern Tide’s signature Skipjack logo on the left chest on all on-course polos and pullovers. Given the brand’s tremendous success within the golf performance category, Kevin Roy becomes Southern Tide’s first PGA TOUR-sponsored golfer. “We love Kevin’s history and much like his trajectory, Southern Tide has seen tremendous growth in the golf community. Over the past twelve months, our golf business has really taken off with the average spend on Southern Tide apparel per club at an all-time high. With the brand’s commitment to excellence, we look forward to supporting his career as he embarks on this exciting PGA journey,” said Southern Tide CEO, Carey Ann Campbell. “From partnerships to products, we feel it is important for the brand to showcase an authentic point-of-view. Kevin aligns with our coastal lifestyle and quality performance. We look forward to a successful partnership.”