Product Marketing Manager
Posted on 11/30/2023
INACTIVE
HYPR

51-200 employees

Cloud-based passwordless MFA platform
Company Overview
HYPR's mission is to create a passwordless world. The company enables their customers to provide users with a consumer-grade experience while finally enabling cross-platform desktop MFA, stopping phishing, and virtually eliminating fraud associated with weak or stolen passwords.
AI & Machine Learning
Data & Analytics

Company Stage

Series C

Total Funding

$95.8M

Founded

2014

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-13%

1 year growth

-14%

2 year growth

-12%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 4-8 years of experience in product/solution marketing with a focus on B2B enterprise level.
  • Experience with SaaS based solutions is vital, security is a plus, but other similar critical path products is a plus.
  • Strong eye for technical detail. Ability to dive into the nuance of the product with PMs, Engineerings and solution specialists.
  • Hypothesis testing and KPI minded. You like to encourage that teams and talent can test our value props, tell us what should be at the top, what’s working and what isn’t and gives us room to iterate.
  • Bachelor's degree in a marketing-related field, or equivalent experience
Responsibilities
  • Work closely with stakeholders throughout marketing, product, sales and leadership to create content and collateral that educates our audience personas across different sectors and themes.
  • Develop solution messaging and test various content strategy themes and product differentiation on Identity Assurance and HYPR’s continued focus as a passwordless market leader.
  • Perform market analysis and research, synthesizing data from customers, partners, analysts, sales and product to inform product, pricing, and go-to-market strategies
  • Assist in development and value of competitive battlecards and other sales enablement activities.
  • Create clear and compelling messaging content which will be used for sales collateral, solution briefs, blog posts, website, webcasts, trade shows, and related activities to drive market demand and awareness.
  • Understand the value of our key technology partnership / co-marketing opportunities and new routes to market and weave into relevant solution strategy.
  • Participate in webcasts, events and other demand generation activities
  • Guide and contribute to sales and partner enablement
  • Gain feedback to identify program success and/or opportunities for improvement
Desired Qualifications
  • Experience with security solutions
  • Experience with B2B enterprise audiences
  • Experience with products that have significant implications on the teams that manage them and the end users using them day-in-and-day-out
  • Experience with hypothesis testing and KPIs