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N26

Mobile-first digital bank with real-time payments

Senior Product Marketing Manager

Product MarketingPosted on Nov 11
Full-timeNo salary listedIn-person

About the Job

Requirements

  • At least 8 years of experience in product marketing, ideally in a technology-driven company.
  • A Bachelor's degree in Marketing, Communications, Business, or Commerce, with relevant experience.
  • Extensive experience leading end-to-end go-to-market strategies and serving as a bridge between Product, Marketing, and Operations for impactful launches.
  • A proven track record of driving product acquisition, user growth, and retention through lifecycle initiatives and in-product growth levers.
  • Expertise in crafting customer-centric value propositions and differentiated messaging to position products in the fintech or technology landscape.
  • Skill in synthesizing market research, user experience insights, and competitive analysis to inform strategy, with an understanding of technology-driven ecosystems and regulatory requirements.
  • Advanced stakeholder influence and collaboration, including building cross-functional partnerships and influencing decisions across Product, Marketing, and Business teams.
  • A proactive, high-ownership approach to growth, action, testing, learning, and optimization based on data insights.

Responsibilities

  • Serve as marketing owner and visionary lead for a major segment vertical, accountable for its long-term strategic framework aligning global jobs to be done with a market-defining value proposition, while steering product-offering evolution and global go-to-market standards to maximize product adoption and ecosystem lock-in.
  • Partner with the lifecycle team to foster ongoing customer education, deepen product adoption, and maximize long-term user retention.
  • Craft compelling, consumer-centric value propositions and tailored messaging that differentiate products in the fintech landscape.
  • Design and implement go-to-market strategies for new product features and launches, ensuring cross-channel execution and user acquisition.
  • Define, monitor, and analyze key performance metrics for product launches, adjusting marketing plans to meet or exceed adoption targets.
  • Champion the voice of the customer by using market research, competitive analysis, and user experience feedback to identify market-fit opportunities and refine product narratives.
  • Collaborate with brand and creative teams to maintain consistent voice, tone, and creative standards across marketing channels.
  • Align Product, Business Operations, and Marketing stakeholders on priorities and ensure communication and execution.

About the Company

N26

Mobile-first digital bank with real-time payments

N26 provides real-time digital banking services for individuals and businesses, with accounts, payment solutions, and mobile access. It operates primarily in Europe and the United States, offering standard and premium consumer accounts as well as business accounts, plus payment options like Mastercard, Apple Pay, and Google Pay. The platform supports instant payments, automatic transaction notifications, and savings management via Spaces, a feature for setting and tracking savings goals. Revenue comes from subscription fees for premium accounts, card interchange fees, and partnerships with other financial providers. The goal is to offer a flexible, mobile-first banking experience that helps tech-savvy users and small businesses manage money on the go.

Company size
1,001-5,000
Company stage
Series E
Total funding
$1.7B
Headquarters
Berlin, Germany
Founded
2013

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