Full-Time

Senior Product Marketing Manager

Webflow AI

Posted on 10/8/2024

Webflow

Webflow

1,001-5,000 employees

Visual web design and development platform

Consumer Software
Enterprise Software

Compensation Overview

$143k - $226.5kAnnually

Senior

Remote in USA

Remote-first position available in the United States; also open to candidates in BC & ON, Canada.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Agile
Sales
Marketing
Web Development
Requirements
  • Have 5+ years of product marketing experience in the B2B enterprise software space
  • Have experience in AI & web design/development
  • Possess demonstrable understanding of web design and development and the relevant audiences associated with that type of work
  • Have experience marketing and bringing technical AI-products to market
  • Have owned a product area end-to-end; including product strategy, positioning, go to market and revenue targets.
  • Enjoy turning complex technical concepts in to simple, thoughtful, and compelling stories
  • Have experience with crafting, iterating, and testing end-user messaging
  • Enjoy driving and validating new initiatives, then transforming them into repeatable programs
  • Have prior experience working at product-led growth organizations and/or freemium business models
  • Bonus: Have deep experience using Webflow or similar web development technology
Responsibilities
  • Develop an expert understanding of Webflow’s products, use cases, and the markets in which we compete — to bring to market new functionalities that drive value for our customers and our business
  • Partner closely with product leaders to identify opportunities for new investment areas, including leading workstreams on product market fit, competitive analysis, and product scoping
  • Bring new launches to market with a focus on driving commercial success - including developing pricing and packaging for new features, and partnering with sales leadership on enablement and deal support
  • Partner closely with integrated marketing on building scalable campaigns that help us enter new markets - including content creation, audience segmentation, PR and demand generation.
  • Take an agile approach to go to market: being willing to test, iterate and define new processes for how we market new products at Webflow.

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce solutions. Additionally, it provides hosting services and a marketplace for templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, aiming to simplify web design for everyone.

Company Stage

Series C

Total Funding

$325.8M

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

11%

1 year growth

11%

2 year growth

10%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for no-code platforms boosts Webflow's market potential.
  • AI integration in Webflow enhances user experience and design efficiency.
  • Partnerships with Upwork and Contra expand Webflow's reach to creative professionals.

What critics are saying

  • Competition from platforms like Bubble and Wix threatens Webflow's market share.
  • GreenSock acquisition may cause developer community backlash over GSAP's future.
  • New CEO Linda Tong's strategies might not align with existing user expectations.

What makes Webflow unique

  • Webflow enables web design without coding, appealing to non-technical users.
  • The platform offers a subscription model with diverse pricing plans for various needs.
  • Webflow's marketplace provides templates and design assets, enhancing user experience.

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Benefits

Competitive compensation

100% insurance coverage

401k & financial planning

PTO

Annual retreat & offsites

10% time to build skills

Commuter benefits

Vacation bonus

Office setup budget

Health & wellness stipend

Remote work reimbursements

Webflow subscription discount

INACTIVE