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Full-Time

Senior Product Marketing Manager

Webflow AI

Confirmed live in the last 24 hours

Webflow

Webflow

1,001-5,000 employees

Visual website design and development platform

Design

Compensation Overview

$143k - $226.5kAnnually

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Agile
Sales
Marketing
Web Development
Requirements
  • Have 5+ years of product marketing experience in the B2B enterprise software space
  • Have experience in AI & web design/development
  • Possess demonstrable understanding of web design and development and the relevant audiences associated with that type of work
  • Have experience marketing and bringing technical AI-products to market
  • Have owned a product area end-to-end; including product strategy, positioning, go to market and revenue targets.
  • Enjoy turning complex technical concepts in to simple, thoughtful, and compelling stories
  • Have experience with crafting, iterating, and testing end-user messaging
  • Enjoy driving and validating new initiatives, then transforming them into repeatable programs
  • Have prior experience working at product-led growth organizations and/or freemium business models
  • Bonus: Have deep experience using Webflow or similar web development technology
Responsibilities
  • Develop an expert understanding of Webflow’s products, use cases, and the markets in which we compete — to bring to market new functionalities that drive value for our customers and our business
  • Partner closely with product leaders to identify opportunities for new investment areas, including leading workstreams on product market fit, competitive analysis, and product scoping
  • Bring new launches to market with a focus on driving commercial success - including developing pricing and packaging for new features, and partnering with sales leadership on enablement and deal support
  • Partner closely with integrated marketing on building scalable campaigns that help us enter new markets - including content creation, audience segmentation, PR and demand generation.
  • Take an agile approach to go to market: being willing to test, iterate and define new processes for how we market new products at Webflow.

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans and additional services like hosting and a marketplace for templates. This ease of use and comprehensive features set Webflow apart from traditional web development tools like WordPress. The goal of Webflow is to democratize web design, allowing anyone to create professional websites regardless of their coding abilities.

Company Stage

Series C

Total Funding

$333.5M

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

8%

1 year growth

19%

2 year growth

50%
Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of Linda Tong as CEO and the addition of Craig Mestel as CFO signal strong leadership and strategic direction for future growth.
  • Strategic investments and acquisitions, such as the investment in LottieFiles and the acquisition of Intellimize, enhance Webflow's product offerings and market reach.
  • Webflow's expansion into global markets, including the Philippines, indicates a commitment to growing its user base and tapping into new talent pools.

What critics are saying

  • The competitive landscape of no-code platforms is rapidly evolving, requiring Webflow to continuously innovate to maintain its market position.
  • Integrating new acquisitions like Intellimize could present challenges in aligning product features and company cultures.

What makes Webflow unique

  • Webflow's no-code platform democratizes web design, making it accessible to non-technical users, unlike traditional web development tools that require coding skills.
  • The subscription-based model, combined with hosting services and a marketplace for templates, provides multiple revenue streams, ensuring financial stability and continuous growth.
  • Webflow's recent acquisition of Intellimize positions it as an integrated Website Experience Platform, expanding its capabilities beyond visual development.

Benefits

Competitive compensation

100% insurance coverage

401k & financial planning

PTO

Annual retreat & offsites

10% time to build skills

Commuter benefits

Vacation bonus

Office setup budget

Health & wellness stipend

Remote work reimbursements

Webflow subscription discount