Manager, Media Finance

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.

Location: Orlando or Miami, FL
 

United Parks & Resorts Inc. (NYSE: PRKS) is a leading theme park and entertainment company with a world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi. The Company’s award-winning portfolio of iconic brands includes SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and Aquatica.

Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.

Role Summary

The Manager, Marketing Finance plays a critical role in overseeing the financial planning, budgeting, and reporting of all paid media investments across United Parks & Resorts. This position acts as the financial backbone of the media organization - ensuring every dollar spent across channels drives measurable business value.

The Manager will collaborate directly with the Director, Media, VP of Media, CMO, Finance, agency partners, and Park Marketing VPs to manage budgets, forecast spend, and build visibility into performance across all paid media channels (TV, OLV, OTT, Radio, Social, Search, and Display).

This role is ideal for a highly analytical finance or FP&A professional with elite Excel skills and a desire to work at the intersection of marketing, data, and strategy. Media experience is not required, but the ability to think in terms of business impact and ROI is essential.

Key Responsibilities

Budgeting & Financial Stewardship

• Manage the monthly, quarterly, and annual budgeting and forecasting process for all paid media channels.
• Partner with Finance and Park Marketing teams to ensure accuracy, alignment, and transparency in all spend tracking and reporting.
• Maintain and reconcile detailed budget pacing, accruals, and variance analysis across brands and parks.
• Support budget reallocation decisions throughout the year based on performance and business priorities.
• Serve as the central liaison between Marketing, Finance, and external media agencies on all financial matters.

Planning & Coordination

• Support the development of annual and seasonal media plans, ensuring alignment between spend, mix, and performance objectives.
• Work with agency partners and internal stakeholders to ensure budgets align with campaign strategies and go-live timelines.
• Help prepare media budget summaries, presentations, and executive dashboards for senior leadership reviews.

Reporting & Analytics Support

• Assist with the creation and distribution of weekly, monthly, and quarterly media performance dashboards, integrating budget, spend, and outcome data.
• Partner with Finance and Analytics teams to tie spend to attendance, sales, and ROI outcomes.
• Support ongoing process improvement for data accuracy, standardization, and automation in budget reporting.

What It Takes to Succeed

• 3–5 years of experience in financial planning and analysis, marketing finance, or budget management, ideally supporting marketing or media functions.
• Bachelor’s degree in Finance, Accounting, Business Administration, Economics, or a related analytical field.
• Proven ability to manage complex budgets, forecasting, and financial reporting across multiple brands or business units.
•  Strong analytical and Excel skills, with experience translating financial data into actionable business insights.

The perks of the position:

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.