Full-Time

Team Lead – Content Marketing

Posted on 7/29/2024

Similarweb

Similarweb

1,001-5,000 employees

Digital data analytics platform for businesses

Data & Analytics
Enterprise Software

Senior

London, UK

Onsite presence required.

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Wordpress
SEO
Canva
Asana
Data Analysis
Google Analytics
Requirements
  • A minimum of 5 years of experience managing writers, as well as at least 2 years’ of prior experience as a content manager, specifically in a SaaS or tech company
  • Excellent copywriting, editing, creativity, and communication skills
  • A passion for content creation and data analytics
  • Hands-on experience with long-form content and meeting KPIs within a campaign and marketing setting
  • Self-motivation and the capability of managing multiple projects, stakeholders, and content areas
  • Very strong interpersonal skills and the ability to navigate complex organizations
  • The ability to interpret and explain graphs, tables, and quantitative insights
  • A collaborative and solution-oriented approach
  • Intellectual curiosity and a data-driven mindset
  • Experience with marketing tools like WordPress, Miro, Google Analytics, Flourish, Infogram, Canva, Airtable, Grammarly, Asana, and Slack
  • SEO content know-how and experience (advantage)
Responsibilities
  • Managing the local team and supporting the targeted and individual growth opportunities for the content team members in London
  • Facilitate editing, content marketing know-how, and training to deliver high-quality content across all deliverables
  • Copywriting and creative concept and development for content and insights creation and marketing tactics run by Similarweb’s Corporate Marketing, PR, and Field Marketing teams, focusing on marketing, sales, research, data, and SEO audiences, and ensuring high quality, clarity, and consistency of messaging throughout
  • Working closely with the company’s product, solutions, and marketing teams to execute comprehensive goal-based content plans
  • Developing and editing content that addresses marketing practitioners' and digital leaders’ priorities and challenges
  • Driving business results by identifying opportunities to develop and strengthen our marketing materials and messaging by persona, use case, and industry, as well as country-specific requirements
  • Optimizing content for various marketing channels, including events, PR, blogs, social media, website, email, video, webinars, and more

Similarweb offers a digital data platform that provides insights into online activity for various stakeholders, including customers, partners, and competitors. The platform collects and analyzes data to help businesses understand their market position and make informed decisions. Users can access detailed analytics that reveal trends and performance metrics, allowing them to strategize effectively. Unlike many competitors, Similarweb focuses on delivering a comprehensive view of digital interactions, which helps clients identify opportunities for growth and profitability. The goal of Similarweb is to empower businesses with accurate digital data to enhance their competitive advantage.

Company Stage

IPO

Total Funding

$229.3M

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for digital market intelligence tools due to rapid platform growth.
  • Recognition as Alternative Data Provider of the Year highlights industry leadership.
  • Strategic collaboration with You.com expands reach in AI-powered productivity solutions.

What critics are saying

  • Emergence of decentralized platforms like Bluesky may impact demand for centralized analytics.
  • Rapid growth of AI-driven platforms may shift focus from traditional web analytics.
  • Secondary offering of shares at a lower price could affect investor confidence.

What makes Similarweb unique

  • Similarweb offers a comprehensive view of digital activity across multiple stakeholders.
  • The platform provides actionable insights for businesses to gain a competitive edge.
  • Similarweb is trusted by high-profile clients and listed on the NYSE as SMWB.

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Benefits

Flexible Work Hours

Professional Development Budget

INACTIVE