Full-Time

Sales Engineer

Updated on 9/4/2026

Podium Automation

Podium Automation

11-50 employees

Automated UL panel design and fabrication

Compensation Overview

$100k - $130k/yr

New York, NY, USA

In Person

Category
Solution Engineering (1)
Required Skills
Mechatronics

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Requirements
  • At least 3 years of experience in sales engineering, applications engineering, or technical pre-sales, ideally in industrial automation, electrical equipment, power distribution, or related fields.
  • Strong working knowledge of industrial control panels, motor controls, programmable logic controllers, variable frequency drives, or related electrical equipment, including the ability to read a single-line diagram.
  • Excellent written and verbal communication skills, including the ability to explain technical tradeoffs to engineers and non-technical buyers.
  • A track record of building trust with technical buyers.
Responsibilities
  • Lead initial calls with prospective customers to understand their control panel needs, project timelines, and technical requirements.
  • Review customer-provided single-line diagrams, bills of materials, specifications, and requests for quotation, and translate them into standard inputs for the quoting process.
  • Partner with the engineering team to scope complex or non-standard builds.
  • Own the technical quote-to-close workflow, including follow-ups, clarifications, and revisions.
  • Build and refine internal software tooling and processes to make the quoting process faster and more accurate.
  • Serve as the technical bridge between customers and internal design and manufacturing teams.
  • Contribute customer insights to product and engineering teams to inform the product roadmap.
Desired Qualifications
  • A background in electrical engineering, mechatronics, or a related technical discipline.
  • Experience selling into industrial end markets such as data centers, utilities, manufacturing, energy, and water or wastewater.
  • Familiarity with UL 508A standards.

Podium Automation designs and fabricates UL-listed industrial control panels. It uses a software-enabled workflow and an automated factory to deliver instant quotes, rapid electrical design, 2D/3D layouts, a bill of materials, and a full schematic in under 72 hours, with panel fabrication in under three weeks. It differentiates itself by combining software automation with automated manufacturing to provide fast, transparent pricing and UL 508A/UL 698A compliance, aiming to be the Protolabs for control panels. Its goal is to dramatically cut lead times for custom panels and grow capacity through its automated factory and configuration tools, backed by seed funding from a16z, SV Angel, and Banter Capital.

Company Size

11-50

Company Stage

Series A

Total Funding

$23M

Headquarters

New York City, New York

Founded

2024

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Simplify Jobs

Simplify's Take

What believers are saying

  • Construct Capital led Podium's $18 million Series A on June 15, 2026.
  • Podium's August 2026 hiring page signals active expansion across engineering, software, and assembly.
  • The company already sells into warehouse automation, energy storage, freight rail, and aerospace.

What critics are saying

  • Scaling a Brooklyn UL 508A factory after the June 2026 Series A invites execution failures.
  • A single compliance error in UL 508A panels can trigger rework, recalls, and customer loss.
  • Customer wins from Fortune 500 retailers, fusion, and aerospace create concentration and long-sales-cycle risk.

What makes Podium Automation unique

  • Podium Automation compresses UL 508A panel delivery to under four weeks, announced June 15, 2026.
  • Its software auto-selects components and generates schematics, work instructions, and BOMs end-to-end.
  • Case studies show build-to-print work for Fourth Power, Top Hat Engineering, and Veiled.

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Benefits

Relocation Assistance

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

72%

1 year growth

72%

2 year growth

35%
Podium Automation
Jun 15th, 2026
Podium Automation Raises $18M Series A - Podium Automation

Today we're announcing our $18M Series A, led by Construct Capital with participation from Andreessen Horowitz, Transition Ventures, Sunflower Capital, and Banter Capital.

TechNews180
Jun 15th, 2026
Podium Automation raises $18M to modernize panel builds.

Podium Automation raises $18M to modernize panel builds. Key Points * Podium Automation raised $18M Series A led by Construct Capital to scale software-driven industrial control panel manufacturing. * The Brooklyn startup cuts control panel lead times from 12 weeks to under four weeks using proprietary design and fabrication software. * Andreessen Horowitz, Transition Ventures, Sunflower Capital, Banter Capital, and SV Angel back Podium's $23M total funding to date. June 15, 2026 Credits: PRNewswire Podium Automation, a Brooklyn-based manufacturer that designs and builds industrial control panels, has raised $18 million in Series A funding. The company was co-founded by Jamie Niu Serota, who led commercial strategy and business development at Tesla, Blue Origin, and Bowery Farming, and Jacob Buser, who spent a decade building industrial automation systems in pharmaceuticals, food and beverage, and cosmetics manufacturing. Control panels sit at the center of nearly every automated factory floor. They are the hardware that tells machines when to start, stop, communicate, and operate safely. Despite how fundamental they are, the process of building them has not changed much in decades. Lead times often exceed 12 weeks, and the quality of the final product has traditionally depended on the expertise of a small group of skilled technicians. According to Persistence Market Research, the global industrial control panel market is estimated at $15.5 billion in 2026 and is expected to grow to $21.7 billion by 2033, reflecting rising demand for automation across manufacturing, energy, and infrastructure. The Series A was led by Construct Capital, with participation from Andreessen Horowitz, Transition Ventures, Sunflower Capital, and Banter Capital. The round brings total funding to more than $23 million. Dayna Grayson, Co-Founder and Managing Partner at Construct Capital, will join Podium's Board of Directors as part of the agreement. Why Building a Control Panel Takes So Long Control panels have historically been treated as one-off custom builds rather than repeatable manufactured products. Each one is typically designed by hand, assembled by technicians who carry much of the process knowledge in their heads, and validated manually before it ships. That approach works when you have experienced people, but the pool of qualified panel builders is getting smaller, and the panels themselves are getting more complex, incorporating networked components, safety systems, and software that require a broader range of skills. Podium's approach is to encode that knowledge into software instead of relying on individuals. The company's platform connects customer requirements to electronic design tools and shop floor assembly instructions automatically. Rather than asking an engineer to select the right components from a vast catalog, the software makes those decisions based on the customer's specifications, relevant safety standards, and real-time supply chain availability. Finished panels are validated in Podium's UL 508A certified facility, meaning they meet the US safety standard for industrial control panels before they leave the building. The stated turnaround time is under four weeks. "The industrial economy runs on essential components like control panels, and the legacy supply chain behind them is exactly the kind of foundational infrastructure Construct was built to invest in," said Dayna Grayson, Co-Founder and Managing Partner at Construct Capital. "Jamie, Jacob, and the Podium team have created the modern vendor this category has been waiting for, and the demand they're already seeing makes it clear how much the market needs what they're building." - Dayna Grayson, Co-Founder and Managing Partner at Construct Capital How Podium Plans to Use the $18 Million The funding will go toward expanding manufacturing capacity first. Podium says demand is growing from a customer base that already spans early-stage companies and large corporations, including Redwood Materials, Commonwealth Fusion Systems, CSX, Hadrian, and Symbotic. Beyond production capacity, the company plans to grow its engineering and operations teams and continue developing the software that runs its design-to-delivery process. That software is the foundation of everything Podium does. The speed advantage the company claims, compressing what typically takes three months into under four weeks, depends on how effectively the platform can reduce manual decisions, catch errors early, and stay aligned with what components are actually available at any given moment. The software is not a supporting feature. It is the core of how the product gets made. "Podium is an excellent example of what happens when world-class software meets a foundational industrial category," said Oliver Hsu, Partner at Andreessen Horowitz. "Jamie and Jacob are founders who understand both the legacy world of control panel manufacturing and how to rebuild it from first principles. The result is a combination of product and operational excellence that meets the current moment for American reindustrialization." - Oliver Hsu, Partner at Andreessen Horowitz Podium Automation: Founders, Product, and How It Works Podium was founded in 2024 and is headquartered in Brooklyn, New York. Niu Serota is CEO and Buser is CTO. The company operates a UL 508A certified facility, which is the US safety certification specific to industrial control panels. That certification means customers can deploy Podium's panels in industrial settings without putting them through additional third-party testing. The basic promise is straightforward. A customer places an order, Podium builds the panel, and it ships in under four weeks with full visibility into where things stand throughout the process. In practice, that requires software capable of handling the entire workflow, from generating a quote to producing the step-by-step instructions used on the shop floor. Digital models replace hand-drawn schematics. Automated fabrication handles much of the physical assembly. The result is less dependence on individual expertise and more consistency across every panel built. "Control panels are everywhere, but the way they're designed and built hasn't fundamentally changed in decades," said Jamie Niu Serota, Co-Founder and CEO. "We founded Podium to build the vendor we always wished we had. Ordering a control panel should be fast, accurate, and transparent. At Podium, faster and better are the same thing." - Jamie Niu Serota, Co-Founder and CEO of Podium Automation The Investors Behind the Round The Series A was led by Construct Capital, an early-stage venture firm co-founded in 2020 by Dayna Grayson and Rachel Holt. The firm manages $750 million in AUM across three core funds and a select fund, with a focus on startups modernizing foundational industries including manufacturing, logistics, transportation, and critical infrastructure. Past investments include Hadrian, Copia Automation, and Veho. Construct closed its $300 million Fund III in early 2025. Andreessen Horowitz participated in the round alongside Transition Ventures, Sunflower Capital, and Banter Capital. SV Angel is among the company's earlier backers. With this round, Podium's total funding stands at more than $23 million. Funding details. * Company name: Podium Automation * Funding round: Series A * Date: June 2026 * Funding amount: $18 million * Lead investors: Construct Capital

PR Newswire
Jun 15th, 2026
Podium Automation raises $18M Series A to modernize the backbone of industrial Automation.

Podium Automation raises $18M Series A to modernize the backbone of industrial Automation. Jun 15, 2026, 09:32 ET Construct Capital leads round to scale software-driven manufacturing of quick-turn industrial control panels NEW YORK, June 15, 2026 /PRNewswire/ - Podium Automation, the Brooklyn-based manufacturer reimagining how industrial control panels are designed and built, today announced it has raised $18 million in Series A funding led by Construct Capital, with participation from Andreessen Horowitz, Transition Ventures, Sunflower Capital, and Banter Capital. The round brings Podium's total funding to more than $23 million and will fuel a rapid scale-up of manufacturing capacity to meet growing demand for quick-turn control panels from customers ranging from scale-ups to Fortune 500 manufacturers. As part of the financing, Dayna Grayson, Co-Founder and Managing Partner at Construct Capital, will join Podium's Board of Directors. Industrial control panels are the central nervous system of automated production and infrastructure, and govern how equipment starts, stops, communicates, and operates safely. Historically, control panel design and fabrication has been a bottleneck for manufacturers: lead times often exceed 12 weeks, and quality depends heavily on the tacit knowledge of veteran technicians. Podium designs and manufactures control panels in less than 4 weeks using a software-enabled process that reduces time and errors. Digital models take the place of hand-drawn schematics, automated fabrication and intuitive work instructions handle physical assembly, and each panel is fully validated in Podium's UL 508A certified facility before shipping. Podium's proprietary software streamlines the end-to-end process of panel design-build by connecting customer requirements, eCAD design tools, and shop floor instructions. Instead of relying on an electrical engineer's knowledge of a vast component landscape, Podium's software intelligently selects and connects electrical components based on customer and UL requirements. Panels are not only designed for manufacturability, but also for speed and availability of components in the upstream supply chain. "Control panels are everywhere, but the way they're designed and built hasn't fundamentally changed in decades," said Jamie Niu Serota, Co-Founder and CEO of Podium Automation. "We founded Podium to build the vendor we always wished we had. Ordering a control panel should be fast, accurate, and transparent. At Podium, faster and better are the same thing." "The industrial economy runs on essential components like control panels, and the legacy supply chain behind them is exactly the kind of foundational infrastructure Construct was built to invest in," said Dayna Grayson, Co-Founder and Managing Partner at Construct Capital. "Jamie, Jacob, and the Podium team have created the modern vendor this category has been waiting for, and the demand they're already seeing makes it clear how much the market needs what they're building." "Podium is an excellent example of what happens when world-class software meets a foundational industrial category," said Oliver Hsu, Partner at Andreessen Horowitz. "Jamie and Jacob are founders who understand both the legacy world of control panel manufacturing and how to rebuild it from first principles. The result is a combination of product and operational excellence that meets the current moment for American reindustrialization." With the new capital, Podium will rapidly expand manufacturing capacity, grow its engineering and operations teams, and continue investing in the software platform that powers its design and fabrication process. About Podium Automation Podium Automation is one of the fastest UL 508A control panel manufacturers in the US, serving companies who need high-quality panels delivered quickly and efficiently. Podium's software layer unlocks speed, quality, and transparency from first quote to final delivery. Founded in 2024 and headquartered in Brooklyn, New York, Podium is backed by Construct Capital, Andreessen Horowitz, Transition Ventures, Sunflower Capital, Banter Capital, and SV Angel. Learn more at www.podiumautomation.com. SOURCE Podium Automation

StreetInsider
Jun 15th, 2026
Podium Automation raises $18M Series A to cut industrial control panel lead times from 12 to 4 weeks

Podium Automation, a Brooklyn-based manufacturer of industrial control panels, has raised $18 million in Series A funding led by Construct Capital, with participation from Andreessen Horowitz, Transition Ventures, Sunflower Capital and Banter Capital. The round brings total funding to over $23 million. Founded in 2024, Podium designs and manufactures control panels in under four weeks using software-enabled processes, compared to the industry standard of over 12 weeks. The company's proprietary software connects customer requirements with design tools and shop floor instructions, automatically selecting and connecting electrical components based on specifications and supply chain availability. The funding will expand manufacturing capacity and grow engineering and operations teams. Dayna Grayson from Construct Capital will join Podium's board of directors.

Podium Automation
Mar 26th, 2025
Podium Automation Secures $5M Seed Funding

Podium Automation has secured a $5M seed round led by Andreessen Horowitz’s American Dynamism team, with participation from SV Angel and Banter Capital. The funding will support team expansion and the development of software-enabled factories to reduce lead times for UL 508A industrial control panels. Podium has more than doubled its customer base in the past month and aims to revolutionize the industrial supply chain. The company is expanding in Brooklyn and is hiring.