Content Marketer - Perps

What is Kalshi?

Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history, is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more.

We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position.

• Our vision: well… build the largest financial market on the planet.

• Our mission: bring more truth to the world through the power of markets.

Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.

Role Roadmap

As Kalshi's Content Lead for Perps, you'll own the trader education strategy that turns curious new users into confident, active perps traders. Perpetual contracts are one of the most important - and most misunderstood - products on our platform, and how well we teach people to actually trade them directly shapes conversion, retention, and trust. You'll be the single owner of that experience: writing and producing the articles and trading-focused video content that teach people how perps work and how to trade them (and prediction markets more broadly), and building Kalshi's Learn Hub into content infrastructure the rest of the company can build on.

What You'll Do

• Own end-to-end trader education strategy for perps, and extend that ownership to prediction markets learning content as capacity allows

• Write and publish high-quality educational articles that teach the mechanics and strategy of trading perps clearly and credibly to new and existing traders

• Be the on-camera face of Kalshi's trading education - planning, scripting, and starring in a first-party YouTube series that builds real trust and authority with traders, not just faceless voiceover explainers

• Build a consistent YouTube content cadence and library, treating it as a flagship channel rather than a side project

• Rebuild and own Kalshi's Learn Hub, turning it into a real growth channel - not just documentation, but structured, discoverable, conversion-oriented content

• Partner with Growth, Product, Marketing, Legal, and Compliance to make sure educational content reflects new products, launches, and regulatory considerations accurately and quickly

• Establish a scalable content system (workflows, templates, possibly AI-enabled tooling) so content production and quality improve continuously, not just in a single push

• Track and report on how educational content performs against acquisition, activation, and conversion metrics, and iterate based on what's working

What You Bring

• 4+ years of experience building and owning educational or growth-driving content, ideally at a fintech, crypto, or trading platform

• A demonstrated track record of building a content function or hub from the ground up and scaling it - not just contributing to an existing one

• Excellent writing and editing skills; comfortable being the primary voice across articles, scripts, and educational materials

• Comfortable and effective on camera - experience hosting, scripting, and starring in first-party video content, ideally a YouTube series, not just producing video from behind the scenes

• Real knowledge of trading and markets; able to speak credibly about strategy and mechanics, not just explain products at a surface level

• Ability to translate complex financial or trading concepts into content that's clear for a first-time user

• Comfortable operating as a senior individual contributor: owning strategy and execution without needing a team to delegate to

• Strong cross-functional collaborator, able to work closely with Growth, Product, Legal, and Compliance in a fast-moving environment

• Bonus: experience with AI-enabled content workflows or tooling to scale production efficiency

NYC Pay Transparency Disclosure: Salary Range: $150,000 to $250,000 annually plus equity and benefits. This range reflects current market data for this role. Kalshi has minimal hierarchy and broad variance in experience levels within each title; if your compensation expectations exceed this range, we encourage you to reach out - we're always happy to discuss.

Our Culture

Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We dream big. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of building something big… but also useful: a product that brings more truth through the power of markets.

Kalshians are Kalshi’s most important asset: we pick Kalshians carefully, so we trust them fully on day 1.

Commitment to Equal Opportunity

Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our mission and values, we’d love to hear from you.