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IPG Mediabrands

Global media planning, buying, analytics

Junior Communications Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timePolandNo salary listed

About the Job

Requirements

  • At least 9 months of experience planning, buying, or settling media campaigns.
  • Knowledge of basic media metrics and concepts across television, digital, out-of-home, radio, and press.
  • Experience with or willingness to work with AGB, AdReport, TGI, PBC, Radio Track, Gemius Mediapanel, and Google Analytics.
  • English communication skills at a minimum B2 level, spoken and written.
  • Fluent Polish communication skills.
  • Proficiency in Excel and PowerPoint.
  • Ability to organize work effectively and maintain the quality of assigned tasks.
  • Openness to developing media skills, receiving guidance, and responding to feedback.
  • Ability to collaborate and communicate in a constructive, partner-oriented manner.

Responsibilities

  • Plan and purchase campaigns across digital display, direct online video, television, press, out-of-home and digital out-of-home, radio, and cinema.
  • Evaluate and assess media offers for effectiveness and cost.
  • Verify orders and media plans received from suppliers.
  • Monitor campaigns and prepare ongoing and post-buy reports.
  • Analyze media consumption, user profiles, market trends, and competitors’ activities.
  • Co-create recommendations and support communications strategies.
  • Settle campaigns and collaborate with suppliers and the buying team.
  • Collect materials confirming campaign delivery.
  • Plan and execute 360-degree communications campaigns across online and offline channels.
  • Combine data, insights, and business objectives into effective media plans.
  • Collaborate with the team and share knowledge.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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