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KION Group

Forklift, warehouse equipment and software solutions

Solutions Marketing Manager - Flexible Automation

Product MarketingPosted on Nov 11
Full-time$113.6k - $150kIn-person

About the Job

Requirements

  • Significant experience in B2B product, solution, or portfolio marketing within a complex technical environment such as industrial technology, manufacturing, automation, robotics, supply chain technology, material handling, intralogistics, or software-enabled solutions.
  • Experience owning marketing strategy across the lifecycle, from customer and market insights through positioning, messaging, go-to-market execution, sales enablement, and performance measurement.
  • Ability to understand complex technologies and translate them into compelling customer value propositions, business outcomes, and differentiated market messaging.
  • Experience developing and executing global or multi-market go-to-market strategies, including launches, portfolio initiatives, or growth programs across different industries, applications, or customer segments.
  • Customer and market insight capabilities, including segmentation, customer needs, buying groups or personas, buying journeys, market trends, and competitive analysis.
  • Ability to influence and collaborate across Sales, Product Management, Technology, Marketing, Strategy, and regional teams.
  • Ability to work strategically and hands-on, setting direction while developing messaging, content, briefs, presentations, sales tools, and other priority deliverables.
  • Bachelor’s degree in Marketing, Business, Supply Chain, Technology, a related field, or equivalent relevant professional experience.

Responsibilities

  • Own the global marketing strategy for Flexible Automation, including positioning, messaging, value propositions, competitive differentiation, and go-to-market priorities.
  • Develop understanding of customer needs, operational challenges, buying journeys, market trends, priority segments, competitors, and emerging opportunities, and translate those insights into actionable portfolio, innovation, and growth recommendations across industries, applications, and customer workflows.
  • Position Flexible Automation technologies within customer workflows, applications, and use cases, connecting individual technologies with complementary hardware, automation, and software across Dematic’s broader portfolio to create end-to-end solution stories.
  • Translate complex technical capabilities into clear customer and business outcomes, creating messaging and content that explain the value of adaptable and scalable automation.
  • Drive AI, automation, and digital transformation efforts that improve efficiency, consistency, decision-making, and customer outcomes.
  • Partner across Product Management, Sales, Strategy, Marketing, and regional and vertical market teams to bring solutions to market, support launches and growth initiatives, and enable Sales with narratives, presentations, value propositions, competitive tools, use cases, training, and customer-facing content.
  • Use customer, commercial, and marketing insights to evaluate effectiveness, refine strategy, identify new opportunities, and demonstrate measurable business impact.

Desired Qualifications

  • Experience with integrated solutions or portfolios that combine hardware, automation, and software.
  • Experience working in a global, matrixed environment.

About the Company

KION Group

Forklift, warehouse equipment and software solutions

KION Group provides forklifts, warehouse equipment, and integrated automation, along with software to optimize supply chains. It sells and leases industrial trucks, offers automated storage/retrieval and warehouse management software, and provides financing and digital transformation services through KION Digital. Its strength comes from a broad brand portfolio (Linde MH, STILL, Dematic, Baoli, Fenwick, OM, Voltas) delivering end-to-end intralogistics across hardware, software, automation, and services for real-time, secure operations. The goal is to help customers improve efficiency, accuracy, and visibility in their supply chains by tightly integrating material handling with digital tools and services.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Wiesbaden, Germany
Founded
2006

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