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Publicis Groupe

Runs advertising and digital transformation services

Associate Media Director - Media

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeBoston, MA, USA$96k - $144.4k /yr

About the Job

Requirements

  • A four-year college education and seven to nine years of media planning experience, including at least two years of digital/interactive experience and two years of media supervisory experience within an agency.
  • A strong grasp of media planning, negotiation, and performance analysis, and a thorough understanding of the digital environment.
  • Strong project management and performance management skills, including delegating and providing feedback.
  • Willingness to travel as needed.

Responsibilities

  • Oversee development of program strategies and analysis for clients, collaborating with Account, Creative, and Measurement teams to ensure work is strategically aligned and on brief.
  • Guide and manage relationships between Media teams, account directors, and clients to deliver high-quality work and grow the business.
  • Provide thoughtful feedback to Media teams, using performance evaluation and internal process improvement to develop and motivate talent.
  • Manage revenue and program budgets to ensure necessary and optimal resourcing.
  • Spot issues with core client teams and develop new client relationships.
  • Maintain and improve publisher relationships.

Desired Qualifications

  • Familiarity with prompt-based interaction and commonly used generative artificial intelligence tools, such as ChatGPT, Google Gemini, DALL·E, and Midjourney, especially for ideation, research, or content generation.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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