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Red Bull

Manufactures and markets energy drinks

Trade Marketing Intern

Marketing Generalist & ManagementConfirmed live in the last 24 hours
InternshipMilan, Metropolitan City of Milan, ItalyIn-person

About the Job

Requirements

  • A Master's degree or current enrollment in a Master's degree program is required.
  • Strong interest in Trade Marketing, Retail, and fast-moving consumer goods environments is required.
  • Strong analytical skills and the ability to transform data into actionable insights are required.
  • Strong organizational and project management skills are required.
  • Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint, is required.
  • Fluency in English is required.
  • A proactive attitude, curiosity, and willingness to learn are required.
  • Strong communication and teamwork skills are required.

Responsibilities

  • Analyze market, consumer, shopper, and sales data from different sources.
  • Support the creation of regular reports and insights to help identify business opportunities and market trends.
  • Collaborate with cross-functional teams to provide data-driven recommendations and support decision-making.
  • Support the planning and execution of in-store activities and promotional initiatives.
  • Contribute to the development of point-of-sale materials and activation tools.
  • Collaborate with Sales and Field Sales teams to ensure effective implementation of trade marketing activities.
  • Assist in the development of category growth initiatives and shopper-focused solutions.
  • Support category analysis and recommendations aimed at improving visibility and performance at the point of sale.
  • Contribute to the preparation of presentations and materials for internal and customer-facing discussions.
  • Work closely with Sales, Marketing, Field Sales, Finance, and international teams.
  • Build relationships across functions while gaining an understanding of the business and Trade Marketing environment.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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