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Talentgrator

Head of Growth & Distribution

Growth MarketingPosted on Nov 13
Full-timeDubai - United Arab EmiratesNo salary listedIn-person

About the Job

Requirements

  • Approximately 3–7 years of experience in digital marketing, social media growth, creator economy, entertainment marketing, performance marketing, or related fields; strong hands-on candidates with less experience are also welcome.
  • A proven track record of growing digital audiences, launching successful social media channels, or executing viral marketing campaigns with measurable results.
  • A strong practical understanding of TikTok, Instagram Reels, YouTube Shorts, and the mechanics of organic content distribution.
  • Hands-on experience with AI tools for marketing research, content creation, localization, analytics, or workflow automation.
  • Familiarity with AI platforms such as ChatGPT, Claude, Gemini, Runway, Kling, Veo, Midjourney, or similar technologies.
  • Experience with marketing automation tools such as n8n, Make, Zapier, or comparable solutions, including the ability to build or adapt automated workflows.
  • A strong understanding of short-form video performance, viral hooks, audience retention, content completion rates, and platform-specific engagement strategies.
  • Experience with influencer and creator marketing, including creator discovery, negotiations, campaign coordination, and performance evaluation.
  • Practical experience launching and optimizing paid advertising campaigns through Meta Ads, TikTok Ads, YouTube Ads, or similar platforms.
  • Strong analytical skills, including the ability to design experiments, interpret performance data, optimize acquisition costs, and scale successful growth initiatives.
  • Deep familiarity with digital entertainment culture, including gaming, streaming, internet humor, memes, and online communities.
  • Understanding of international digital audiences and the ability to adapt marketing strategies across different markets and cultural contexts.
  • Strong working proficiency in English for international communication and collaboration.

Responsibilities

  • Develop and execute global growth and distribution strategies for AI-generated series, short-form entertainment content, virtual characters, and original media franchises.
  • Launch, manage, and scale social media channels across TikTok, Instagram Reels, YouTube Shorts, and other relevant digital platforms.
  • Drive organic and viral growth through continuous experimentation with content formats, hooks, trends, storytelling approaches, and distribution strategies.
  • Develop and execute paid acquisition campaigns across Meta Ads, TikTok Ads, YouTube Ads, and other relevant advertising platforms.
  • Identify, engage, and collaborate with influencers, streamers, content creators, and digital communities to expand content reach and audience engagement.
  • Research international markets, identify priority geographic markets, and develop localized content distribution strategies for different audiences.
  • Implement AI-powered tools and automation workflows to streamline content research, creative production, localization, analytics, and marketing operations.
  • Design and manage growth experiments, including A/B testing, creative testing, audience segmentation, and performance optimization.
  • Monitor and analyze key performance metrics, including audience retention, completion rates, repeat views, engagement, conversion, and acquisition costs.
  • Collaborate closely with creative and production teams, providing audience insights and performance feedback to improve content development.
  • Build scalable processes for distributing multiple AI-generated series, virtual characters, and entertainment formats simultaneously.
  • Establish growth reporting, performance tracking, and experimentation frameworks to support data-driven decision-making.
  • Take ownership of growth initiatives from strategy through hands-on execution, adapting priorities based on measurable results.
  • As the studio expands, recruit and lead a growth team, coordinate external partners, and develop an efficient international distribution structure.

About the Company

Company size
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Company stage
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Total funding
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Headquarters
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Founded
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