Mecca Brands operates as a prestige beauty retailer in Australia and New Zealand, offering Mecca Cosmetica and Mecca Maxima stores, online, and private-label ranges. It curates over 200 brands, including exclusive Australasian distributions like NARS, Stila, Hourglass, and Charlotte Tilbury, and focuses on an experiential, education-forward shopping experience with brand-agnostic expert advice. It differentiates with two formats—Mecca Cosmetica for luxury and Mecca Maxima for trend-focused products—and its own private-label lines to control the product mix, plus Meccaversity staff training and a large Beauty Loop loyalty program. Its goal is to empower people to look and feel their best through a curated, inclusive beauty experience that builds lasting relationships with customers and the Australasian market.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Melbourne, Australia
Founded
1997
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