Marketing Senior - Manager, Field Marketing

About us

BeOne is a global oncology company that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a broad portfolio, we are expediting development of our diverse pipeline of novel therapeutics through our internal capabilities and collaborations. We are committed to radically improving access to medicines for far more patients who need them. Our growing global team of more than 10,000 colleagues spans five continents, with administrative offices in Basel, Beijing, and Cambridge, U.S. To learn more about BeOne, please visit www.beonemedicines.com and follow us on LinkedIn and X (formerly known as Twitter).

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

Job Description:

General Description:

This position plays a critical role in the execution phase of brand strategy. Through field-based activities, the Field Marketing professional collects honest feedback and identifies unmet needs from healthcare professionals, and shares practical insights with the team to strengthen strategy. Building on these insights, the role drives effective program execution, including market penetration of key brand messages through KOL management and speaker development, as well as leading headquarters-sponsored events and supporting regional sales initiatives. This role also serves as a bridge between headquarters marketing and the field sales organization, facilitating seamless collaboration between both functions. The position involves a combination of field-based activities (approximately 70%) and office-based work (approximately 30%), ensuring marketing initiatives are grounded in the realities of the field.

Key Responsibilities:

• Insight Collection and Feedback
  • Gather candid feedback and uncover latent needs from healthcare professionals through field-based activities. Synthesize these findings into actionable insights and feed them back to the marketing team to support strategy development.

• Driving Strategy Execution
  • Translate brand strategy into actionable plans at the field level and lead execution in close collaboration with the sales team. Ensure consistency between strategic intent and field activities to maximize the impact of initiatives.

• KOL Management / Speaker Development
  • Build and maintain relationships with key opinion leaders and plan and manage speaker development programs. Support the continuous improvement of speaker quality to ensure brand messages are communicated accurately and effectively to healthcare professionals.

• Event Planning and Management
  • Take a leading role in organizing headquarters-sponsored academic events and symposia. Provide marketing-oriented support to regional events planned by the sales team, including content design and program structure, to enhance overall event quality and strategic alignment.

• Sales–Marketing Hub Function
  • Serve as a liaison between the sales and marketing organizations, facilitating effective two-way communication. Ensure that strategic intent is disseminated to the field while field-level challenges are escalated to headquarters, strengthening overall organizational alignment.

• Participation in Territory Plan Development
  • Collaborate with MRs and DSMs in the development of territory plans. Define strategies for prioritized accounts and areas and execute them jointly with the sales team.

• Development of Promotional Materials
  • Plan, develop, and produce promotional materials aligned with brand strategy, including detailing aids and symposium slide decks. Leverage insights from actual field usage to create materials that are highly practical and effective.

Qualification Required:

Qualification:  

Education and Experience

• Bachelor's degree (B.A. / B.S.) required. Must have sales or marketing experience in the pharmaceutical industry.
• A minimum of 8 years of experience in pharmaceutical sales and/or marketing. Experience in hematology/oncology is preferred.
• Demonstrated experience in KOL management or the planning and execution of speaker development programs.
• Experience in planning and leading academic events or symposia is preferred.
• Cross-functional experience spanning multiple commercial functions such as marketing, sales, training, or medical affairs is a plus.

Skills and Competencies

• Strategic thinking ability to understand brand strategy and translate it into executable field-level plans.
• Ability to elicit insights through dialogue with healthcare professionals and articulate them in a manner that contributes to strategy development.
• Strong interpersonal and coordination skills, with the ability to understand both sales and marketing perspectives and facilitate collaboration across functions.
• Account planning aptitude, with the ability to collaborate with MRs and DSMs on territory plans and account strategies.
• Logical structuring and message development capabilities necessary for planning and creating promotional materials.
• Analytical skills to measure and evaluate initiative effectiveness through KPIs and translate findings into improvement recommendations.

Desired Attributes

• A self-starter who can work autonomously in a primarily field-based role (approximately 70% travel).
• Demonstrates resilience and adaptability when addressing challenges in the field.
• Capable of building trusted relationships with healthcare professionals and establishing a position as a trusted advisor.
• Results-oriented with a collaborative mindset, committed to contributing to the success of the broader team.

Computer Skills:   Highly skilled in Word, Excel and PowerPoint

Other Qualifications:   

Travel: 70%

What We Offer To Our Valued Employees

• Market competitive compensation package including performance-based annual bonus scheme

• Company shares (generous welcome grant!)

• In-house and external learning and development opportunities

• Fantastic benefits program and keep improving!

• Plus you get to work with a dynamic team of collaborative, supportive, inclusive, and fun professionals whose mission is clear: Cancer has no borders and neither do we.

• Join us and Make momentum in your career!

BeOne Global Competencies

When we exhibit our values of Patients First, Collaborative Spirit, Bold Ingenuity and Driving Excellence, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

BeOne is committed to respect and protect personal information rights of job applicants and will process job applicants’ personal information in accordance with applicable laws and regulations.

Due to BeOne’s global operation, job applicants’ data will be stored overseas with adequate protection. Besides, job applicants’ data will be stored for no longer than is necessary to facilitate potential application for other suitable positions in BeOne. For further details, please refer to BeOne’s Job Applicant Privacy Policy (https://beonemedicines.com/privacy-policy).

If you voluntarily provide your personal information to us, it is deemed as you have acknowledged and consented to (if required by the applicable laws) BeOne’s Job Applicant Privacy Policy as well as the relevant privacy terms. If you voluntarily provide the personal information of other job applicants to us, it is deemed as you have ensured that the relevant individuals have acknowledged and consented to (if required by the applicable laws) BeOne’s Job Applicant Privacy Policy as well as the relevant privacy terms.

If you have any concern, please DO NOT provide any resume or other personal information to us.