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TikTok

Short-form video platform with ads

Client Solutions Manager - Health, GBS

Account ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • At least 4 years of experience in campaign management, account management, or client services at an agency, advertising technology company, or digital advertising platform.
  • Strong understanding of digital advertising, including auction-based ad networks, campaign optimization, performance marketing, and relevant key performance indicators.
  • Experience managing complex advertiser portfolios, developing advertising strategies aligned with client business objectives, managing account revenue, assessing business performance, and identifying opportunities and risks that impact advertiser investment.
  • Strong analytical skills and ability to interpret campaign data, identify performance trends, and translate insights into actionable business recommendations.
  • Ability to build trusted client relationships, navigate challenging conversations, and communicate effectively with stakeholders at multiple levels.
  • Experience collaborating cross-functionally to troubleshoot technical challenges, resolve advertiser issues, and deliver business outcomes; strong organizational and project management skills, attention to detail, accountability, and ability to manage competing priorities independently.
  • Ability to operate effectively in a fast-paced, ambiguous environment while proactively anticipating client needs and adapting to changing business priorities.

Responsibilities

  • Manage and grow post-sale client relationships, serving as the primary point of contact for campaign performance, execution, and ongoing account needs.
  • Monitor revenue, campaign pacing, and delivery trends to identify growth opportunities, proactively flag risks, and maintain accurate forecasts.
  • Develop and execute strategic account plans in partnership with Sales to drive incremental investment, product adoption, and long-term growth.
  • Analyze campaign performance and deliver actionable, data-driven optimization recommendations to improve advertiser outcomes.
  • Lead client education on TikTok advertising solutions, product updates, and testing opportunities to drive adoption and business results.
  • Identify upsell opportunities and partner with Sales to develop compelling recommendations that unlock incremental spend.
  • Oversee measurement strategy and execution, including study planning, attribution, performance reporting, and translating results into actionable insights.
  • Own troubleshooting and escalations, partnering cross-functionally to resolve technical, delivery, and measurement challenges while keeping stakeholders informed.
  • Lead client meetings, performance reviews, and strategic business reviews to communicate results, recommendations, and next steps.
  • Maintain accurate account documentation, reporting, and action items, ensuring timely follow-through and accountability across client deliverables.
  • Surface advertiser feedback, product gaps, and recurring challenges to internal teams to inform product improvements and enhance the client experience.

Desired Qualifications

  • Healthcare industry marketing experience, including work with pharmaceutical, over-the-counter (OTC), or health services advertisers, and understanding of healthcare marketing strategies, regulatory requirements, and industry-specific advertising challenges.
  • Demonstrated success in consultative selling, including developing compelling business cases, influencing investment decisions, and securing incremental advertising budgets.
  • Experience engaging executive-level stakeholders and leading strategic business reviews that influence broader marketing strategies and investment decisions.
  • Experience developing integrated, full-funnel media strategies across brand awareness, consideration, and conversion objectives, including premium and performance advertising solutions.
  • Advanced knowledge of advertising measurement methodologies, including attribution models, brand lift, conversion lift, incrementality testing, and translating measurement results into business impact.
  • Experience leading advertising product beta tests, developing structured testing roadmaps, and driving adoption of emerging advertising technologies.
  • Understanding of healthcare industry trends, dynamics, and evolving consumer behaviors, with the ability to identify emerging opportunities for advertisers.
  • Experience navigating complex regulatory or policy environments and partnering with internal compliance, legal, or policy teams to develop effective advertising solutions.

About the Company

TikTok

Short-form video platform with ads

TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.

Company size
10,001+
Company stage
Grant
Total funding
$740K
Headquarters
Santa Monica, CA
Founded
2016

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