Rolling Arrays - Consulting

HR transformation consulting & implementation Asia

Digital Marketing Specialist - SEO & AI Optimisation

SEO MarketingConfirmed live in the last 24 hours

Full-timeMumbai, Maharashtra, India

About the Job

Requirements

A bachelor's degree in Marketing, Business, Communications, or a related field.
At least 5 years of digital marketing experience, with a strong search engine optimization and artificial intelligence optimization track record.
Experience in email marketing.
A solid grasp of website metrics, web analytics, and data-driven decision-making.
Proficiency with search engine optimization and search engine marketing tools and content management platforms such as WordPress and Webflow.
Proficiency using artificial intelligence tools to develop marketing assets, including copy, blog content, images, and video.
Hands-on experience organizing business-to-business events or webinars, including inviting customers and managing attendance.
Ability to build and edit web pages independently in a content management system.
Familiarity with customer relationship management systems and marketing automation.
Strong writing skills and clear communication, with the ability to work with colleagues at all levels.
Ability to manage multiple projects to deadline.

Responsibilities

Own digital and event marketing end to end for the company and its group businesses.
Plan and run search engine optimization and artificial intelligence visibility across subsidiaries and markets, covering traditional search and artificial intelligence-era search, including AIO, GEO, AEO, and SXO.
Monitor trends such as artificial intelligence search tools, voice search, and mobile-first indexing.
Run technical audits and fixes for site speed, Core Web Vitals, structured data, schema markup, and analytics integration.
Oversee website management and redesign with the marketing team, including fast load times, intuitive user experience, clear navigation, and brand-appropriate content.
Drive content strategy and optimization, including keyword research, on-page improvements, artificial intelligence-assisted blogging for market insights, and quality visuals to increase engagement and conversions.
Update existing website pages and build landing, event, service, and product pages using WordPress and similar content management platforms; use artificial intelligence tools to speed up page builds and routine content updates.
Run event and webinar operations, including venue and vendor coordination, run of show, registration pages, collateral, and on-day logistics.
Build event invitation lists with the sales team; invite customers and prospects by email, LinkedIn, and phone; track RSVPs and send reminders; follow up with attendees and hand warm conversations to sales.
Implement and integrate customer relationship management systems to capture, track, and nurture leads from web forms, enquiries, and campaigns; automate follow-ups and align with the sales pipeline.
Track organic traffic, lead quality, conversion rates, and return on investment in Google Analytics, Search Console, SEMrush or Ahrefs, and customer relationship management dashboards; provide data-driven recommendations to executive leadership.
Work with marketing, development, and sales teams to incorporate digital best practices into new projects and campaigns.
Drive group-wide campaigns and events that bring subsidiaries together under a stronger brand story; collaborate across businesses to turn shared ideas into results.

Digital Marketing Specialist (SEO & AI Optimisation)

Rolling Arrays - Consulting · Mumbai, India (Remote) · Contract · Posted 2026-10-23

Workplace: remote

Department: Marketing

Description

Role Summary:

Own digital and event marketing end to end for Rolling Arrays and its group businesses. You will plan and run SEO and AI visibility, keep website pages and content up to date, run email campaigns, and plan and deliver offline events. You will work as an independent contributor, report to senior leadership, and drive organic growth and qualified enquiries across our key APAC markets.

Key Responsibilities

Digital marketing strategy: Lead SEO and AI Optimisation across all subsidiaries and markets, covering traditional search and AI-era search (AIO, GEO, AEO and SXO). Stay ahead of trends such as AI search tools, voice search and mobile-first indexing.
Technical SEO: Run technical audits and fixes for site speed, Core Web Vitals, structured data, schema markup and analytics integration.
Website: Work with marketing team to oversee website management and redesign, with fast load times, intuitive UX, clear navigation and content that reflects each brand.
Content: Drive content strategy and optimisation, including keyword research, on-page improvements, AI-assisted blogging for market insights and quality visuals that lift engagement and conversions.
Website pages: Update existing pages and build new ones (landing pages, event pages, service and product pages) on WordPress and similar CMS platforms, without waiting on a developer. Use AI tools to speed up page builds and routine content updates.
Events, end to end: Run the operations for our events and webinars: venue and vendor coordination, run of show, registration pages, collateral and on-day logistics. You will get a playbook and support for the first few events, then run them on your own.
Event invitations and follow-up: Build invite lists with the sales team, invite customers and prospects by email, LinkedIn and phone, track RSVPs and send reminders. After the event, follow up with every attendee and hand warm conversations to sales.
CRM: Implement and integrate CRM systems to capture, track and nurture leads from web forms, enquiries and campaigns, automate follow-ups and align with the sales pipeline.
Reporting: Track organic traffic, lead quality, conversion rates and ROI in Google Analytics, Search Console, SEMrush/Ahrefs and CRM dashboards, and give data-driven recommendations to executive leadership.
Collaboration: Work with marketing, development and sales teams to build digital best practice into new projects and campaigns.
Group-wide campaigns and events: Drive group-wide campaigns and events that bring our subsidiaries together under one stronger brand story. You’ll have direct exposure to subsidiary CEOs, and you’ll build strong collaboration across our businesses to turn shared ideas into results.

Requirements

What you bring (must-have)

Bachelor’s degree in Marketing, Business, Communications or a related field
5+ years of digital marketing experience, with a strong SEO/AIO track record
Experience in email marketing
Solid grasp of website metrics, web analytics and data-driven decision-making
Proficiency with SEO/SEM tools and CMS platforms such as WordPress/Webflow
Proficiency in using AI tools to develop marketing assets, including copy, blog content, images and video
Hands-on experience organising B2B events or webinars, including inviting customers and managing attendance
Comfortable building and editing web pages in a CMS on your own
Familiarity with CRM systems and marketing automation
Strong writing skills and clear communication, with the ability to work with colleagues at all levels
Creative problem-solver who can manage multiple projects to deadline

What We Offer

Competitive compensation and performance bonus
Remote working
A chance to shape the digital future of a rapidly expanding digital and AI transformation group based with Singapore with operations across 8 countries

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About the Company

Rolling Arrays - Consulting

HR transformation consulting & implementation Asia

Rolling Arrays provides HR Transformation services across Asia, including SAP SuccessFactors, Workday, Qualtrics, HR consulting, change and adoption programs, AMS, data migration, and HRIS integration. It uses a consultative approach to align HR processes, functions, and technology, delivering projects that improve employee experiences through system integration and change management. The company differentiates itself with a regional footprint in six countries, a track record of 200+ projects for 150+ clients since 2009, and multiple industry awards and SAP partnerships. Its goal is to help organizations design and implement effective HR systems and processes that raise employee engagement, streamline HR operations, and drive better business outcomes.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: Singapore, Singapore
Founded: 2009

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