Marketing Growth and Experimentation Lead

When travelers are searching for a hotel, we want the obvious choice to be trivago! Our leading metasearch engine is super fast and constantly optimized - enabling millions of travelers to compare hotel prices from hundreds of booking sites and find great deals in just a few clicks. We use cutting-edge technology, real-time auction, and machine learning techniques with petabytes of data to create an experience - time and money saved! In the lively city of Düsseldorf, we seize opportunities to learn everyday, innovate, and make an enduring mark on the travel industry. At trivago you will find those who aren’t afraid of change but rather embrace it, turning every challenge into a pathway for growth. Join trivago, work with a great team, and grow with us!

Join us in making a difference

In our Marketing Strategy and Intelligence team, data and business sense steer how trivago grows. As Marketing Growth and Experimentation Lead, you own our growth bets end-to-end: you spot opportunities across channels, markets and audiences, size them, test them fast, and scale what works with Brand, Performance Marketing, Product and Finance. You lead a team of growth managers. Success means a pipeline of validated bets that move revenue and margin, decisions based on evidence, and a team that experiments at pace. You take ownership, make go/no-go calls and scale what works. Our leads bring Focus, build Systems that scale, and work with AI every day, helping their teams do the same. trivago is a place where high standards and genuine support go hand in hand. Want to build something that matters? Apply now!

How you’ll make an impact:

• Own trivago’s growth pipeline: source opportunities across channels, markets and audiences, size them, and decide what gets tested first.
• Build business cases with clear revenue, cost and margin logic, and make go/no-go calls on the evidence.
• Design and run pilots, A/B tests and geo-lift experiments with defined success metrics, guardrails and kill criteria.
• Lead deep dives into declining markets and turn them into tested turnaround plans.
• Scale validated bets across Brand, Performance Marketing or Product, and make sure every learning is documented and shared.
• Partner with Finance and marketing leaders on budget, capacity and roadmap, and turn results into short, decision-ready stories for senior leadership.
• Create clarity on team priorities, translate strategic objectives into actionable plans, and hold the team accountable for steady execution, staying agile as priorities evolve.
• Build a winning team by prioritizing hiring, skills development and diverse experience levels, ensuring the team has the right capabilities to drive transformation.

What you'll need to thrive:

• A track record of finding, testing and scaling new growth opportunities (channels, markets or products) with measurable revenue impact, ideally at a digital, marketplace or e-commerce business.
• Experience leading, coaching, or mentoring a team, with a track record of helping others grow while delivering results.
• The ability to adapt your leadership style situationally: knowing when to direct, when to coach, when to support, and when to delegate based on each team member’s needs and readiness.
• A genuine learning mindset and strong experimentation craft: you design tests that can prove you wrong, seek out feedback, and keep developing.
• A performance mindset and an owner’s business sense: you set ambitious goals, follow through with determination, connect every bet to revenue and margin, and communicate your calls clearly and concisely.
• A hands-on, daily commitment to pushing AI tools to their limits in real workflows, and a drive to enable your team to do the same. You see AI as a force multiplier for analytics and experimentation and use it with the right guardrails.

Stand out with:

• Experience in the travel, e-commerce, or digital marketing industry
• Experience or strong interest in AI transformation (e.g., AI-powered experimentation, personalization, or marketing innovation).
• Technical or analytical fluency (e.g., SQL, experimentation platforms) to deepen partnership with data and analytics teams.
• Experience building or scaling partnership or channel development programs.

Worried about missing a few requirements? Still apply, and express your motivation as you may just be the right candidate for this or other roles!

What you can look forward to: 

As you grow, so do we.

This is why at trivago, we prioritize your development, offer personalized coaching through Nilo, and provide workshops, educational meetups, conferences, free online learning courses, and access to a fully-equipped campus library.

Moving to join us?

No problem. You can count on the visa support from our talent support team, a relocation package, interest-free newcomer loan, free language classes, regular team and company-wide events to build experiences together.

Life happens.

We offer self-determined vacation (with a minimum of 25 vacation days), flexible working hours, up to 2 work from home days weekly. Additionally you can work remotely from a different location, within Germany or selected countries abroad for up to 20 days per year. You also get free access to the Heycare platform for personalized nanny assistance, and an on-campus kids room.

Enjoy your office days.

Use your daily canteen budget to share lunch with colleagues in our canteen, help yourself to complimentary snacks and drinks in our kitchens, choose from a variety of fitness options with our on-site gym, sports classes, and Urban Sports Club membership, and enjoy the comfort of ergonomic desks and focused work areas.