Senior Director - AI Creative Operations

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

The Senior Director for AI Creative Operations (UK/EMEA) will lead the practical evolution of AI-powered creative operations across the region, working across Strategy, Creative, Production, Delivery, Product and Commercial teams to redesign workflows and operating models around the opportunities AI and agentic technology create.

This requires a deep understanding of how creative design and production work end to end, from briefing and creative development through to production, adaptation, localisation and delivery. The role will identify where processes can be simplified, automated, connected or reconfigured through Pencil and agentic workflows, while protecting creative quality and commercial effectiveness.

Crucially, this is not about imposing a single production model across every client. It is about understanding different client requirements, systems, processes and ways of working, then designing the right combination of people, technology and workflows to deliver effectively within each environment.

The role will turn these opportunities into practical, repeatable and commercially effective solutions, working with regional delivery teams and the wider Global Production Capability to validate approaches, embed new ways of working and scale proven models across clients and markets.

Your primary responsibilities will include:

AI Delivery Excellence

• Lead the development of scalable AI creative workflows, operating models and delivery standards across Jellyfish.

• Optimise end-to-end workflows, identifying friction, duplication and manual processes that limit speed, quality or scalability. Driving connection and coordination cross Pencil to ensure we are aligned on a connected product roadmap and creative excellence in our delivery.

• Establish best practices for AI-powered creative origination, design, production, adaptation, versioning and localisation.

• Validate workflows in real client environments, ensuring solutions perform as promised before wider rollout.

• Embed appropriate AI governance, quality assurance, risk management and client compliance standards.

Commercial Optimisation

• Identify opportunities to improve delivery efficiency, reduce operational overhead and increase margin through AI.

• Analyse workflows to understand where time, cost and resource are being spent, translating findings into actionable improvements.

• Measure the impact of AI adoption on productivity, delivery performance, profitability and client value.

• Build scalable delivery models that enable Jellyfish to increase output and capability without simply increasing resource.

• Ensure AI-enabled efficiencies translate into tangible commercial benefits rather than additional operational complexity.

Product & Technology Enablement

• Connect delivery teams with Pencil and wider Product and Technology teams, translating real-world challenges into actionable product feedback.

• Establish structured feedback loops between client delivery, creative teams and product development to inform roadmaps and prioritise improvements.

• Lead the testing and validation of new tools, features and beta programmes against real creative and operational requirements.

• Identify opportunities to simplify workflows and improve integration between platforms, tools and delivery environments.

• Champion practical adoption of AI capabilities, ensuring technology solves real problems and delivers on its intended value.

Client & Growth Enablement

• Equip client and creative leaders to confidently articulate the value of AI-powered creative solutions.

• Support strategic pitches, executive consulting and client adoption programmes, demonstrating how AI can transform creative delivery.

• Identify opportunities to expand client relationships through new AI-enabled services, operating models and commercial propositions.

• Resolve delivery challenges that risk client confidence, ensuring the experience matches the promise.

• Turn successful implementations into compelling case studies and repeatable solutions that support growth across Jellyfish.

Continuous Improvement & Global Standards

• Build a culture of continuous improvement, using delivery data, team feedback and client outcomes to drive meaningful change.

• Codify successful workflows into practical playbooks, frameworks and global standards that teams can adopt and adapt.

• Capture and share learnings, benchmarks and success stories across markets, clients and capabilities.

• Establish clear methods for identifying, prioritising and resolving recurring operational issues.

• Scale proven approaches globally while allowing flexibility for different clients, markets and creative requirements.

Creative Talent, Resource & Capability Development

• Partner with Delivery Leads across Production and Social to evolve talent, skills and resource models in line with the changing demands of AI-powered delivery.

• Optimise resource allocation across teams and disciplines, ensuring talent is deployed effectively against client demand, business priorities and emerging AI-enabled workflows.

• Identify capability gaps, future skills requirements and opportunities to develop talent as agentic workflows reshape creative production and social delivery.

• Inspire creative and delivery teams to explore how technology can amplify campaign ideas, unlock new creative possibilities and improve execution.

• Develop practical enablement programmes that build confidence and capability in AI-powered creative workflows.

• Identify where specialist support, training or new capabilities are needed to accelerate adoption and improve delivery.

• Protect valuable creative and strategic time by reducing avoidable troubleshooting and ensuring teams can focus on high-value client work.

Leadership Qualities

• Strategic and operational: Able to connect global business priorities with practical changes that improve day-to-day delivery.

• Commercially minded: Understands how workflow design, resource utilisation, productivity and technology translate into business performance.

• AI and technology fluent: Understands the evolving AI creative landscape and can translate technical capabilities into meaningful business solutions.

• Creative by instinct: Recognises that technology should amplify creative ambition, not simply make existing processes faster.

• Collaborative and influential: Builds strong relationships across Creative, Delivery, Product, Technology, Commercial and Client teams.

• Analytical and solutions-focused: Uses evidence and insight to identify root causes, challenge existing approaches and drive measurable improvements.

• Change-oriented: Can bring teams with them, turn experimentation into adoption and embed new ways of working across a global organisation.

   

Goals for Evolution

• Establish AI Creative Operations as a global capability within Jellyfish Creative Delivery.

• Move from fragmented AI adoption to consistent, scalable and commercially effective delivery models.

• Create a robust feedback loop between client delivery and Pencil Product teams, ensuring product development reflects real-world needs.

• Establish a measurable framework for AI delivery performance, productivity, quality and commercial impact.

• Build a library of proven workflows, playbooks and case studies that accelerate adoption across clients and markets.

• Position Brandtech as a leader in AI-powered creative delivery, connecting creative excellence, technology and measurable business value.

   

Qualifications:

• Significant experience leading creative operations, creative production, delivery transformation, marketing technology or AI-enabled workflows within a global creative, marketing or technology-led organisation.

• Demonstrable understanding of generative AI and its practical application across creative development, production, adaptation and delivery.

• Experience translating complex workflows into scalable operating models, with a strong track record of driving adoption and continuous improvement.

• Strong commercial acumen, including experience with delivery economics, resource utilisation, productivity and margin improvement.

• Experience working cross-functionally with product, engineering, creative and client-facing teams to improve technology-enabled delivery.

• Ability to interpret operational data, identify opportunities and translate insights into measurable business outcomes.

• Excellent stakeholder management and communication skills, with the ability to influence senior leaders and bring global teams together around change.

• A genuine passion for creativity, innovation and the role technology can play in unlocking better work and better business outcomes.

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Additional Information

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

💰 Reward: You'll be eligible to join our discretionary annual bonus scheme.

💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

👪 Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. We also provide £1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work.

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