Senior Market Research Manager
About the job
- At least 7 years of experience in market research or intelligence, competitive intelligence, product marketing, business intelligence, market strategy, or related commercial insight functions.
- Experience designing and executing quantitative and qualitative research initiatives.
- Experience translating market, customer, and competitive intelligence into business recommendations.
- Experience with survey tools or platforms, research tools, and AI- or automation-enabled productivity tools or solutions.
- A bachelor's degree.
- Skill in designing and executing market, customer, and competitive research programs by defining research objectives with stakeholders and selecting appropriate quantitative and qualitative methodologies to answer business-critical questions related to market opportunity, pricing, ideal customer profiles, competitive positioning, and product strategy; produce reliable, actionable findings that support commercial decision-making.
- Ability to synthesize complex intelligence into commercially actionable insights by integrating industry trends, competitor intelligence, customer feedback, product information, and internal business data to identify opportunities, risks, emerging market shifts, and strategic implications, and translate findings into recommendations influencing product investment, ideal customer profile prioritization, go-to-market decisions, and growth strategies.
- Skill in establishing and maintaining market, customer, and competitive intelligence systems, including repeatable processes, monitoring frameworks, and intelligence repositories that provide ongoing visibility into market conditions, customer behavior, competitive activity, and business performance, while ensuring decision-makers have timely access to relevant insights.
- Skill in research automation and operational efficiency, leveraging technology, artificial intelligence, automation tools, and system integrations to streamline intelligence collection, analysis, dissemination, and maintenance, and continuously improve workflows to increase scalability, reduce manual effort, and maximize organizational access to insights.
- Ability to operationalize insights within business workflows by embedding research findings into stakeholder processes, planning cycles, dashboards, enablement materials, and decision-making forums, ensuring intelligence is readily accessible and used to improve commercial outcomes.
- Ability to independently prioritize, execute, and lead high-impact research initiatives with minimal direction, including identifying priorities, managing competing stakeholder requests, conducting analyses, leading cross-functional projects, and delivering outcomes aligned with strategic business objectives; use sound judgment to focus on research activities with the greatest commercial impact.
- Must live in North Carolina within a commutable distance of approximately one hour from the Morrisville headquarters.
- Perform market research on industry, competitors, and customers covering prioritized product categories, growth categories, customer categories, and go-to-market needs.
- Partner with stakeholders to design research studies supporting willingness-to-pay research, opportunity assessments, pricing validation, ideal customer profile validation, and effectiveness.
- Conduct continuous desktop research to monitor external sources.
- Set up internal data feeds to collect internal intelligence.
- Automate as much of the administration and operation of the research work as possible for self and others.
- Generate insights for commercial and go-to-market decisions, including product development decisions, ideal customer profile prioritization, go-to-market strategies targeted at ideal customer profiles, and monitoring go-to-market performance for shifts in ideal customer profiles.
- Meet the needs of product, product marketing, growth marketing, sales, and client success stakeholders at all levels.
- Build relationships with stakeholders to understand their needs and collect feedback.
- Establish monitoring systems to assess effectiveness against ideal customer profiles and key objectives.
- Distribute insights into workflows of stakeholders across the business and at a variety of levels.
- Feed insights into group workflows as much as possible.
- Create static deliverables or reports when needed.
- Contribute as a senior member of the product marketing organization to support colleagues and other business or project leaders.
- Lead cross-functional projects and projects within the department.
- Maintain vendor relationships or software needs for research.
- Work at the Morrisville, North Carolina headquarters approximately 30 days per quarter.
- Experience in B2B SaaS, healthcare technology, HR technology, learning technology, or related industries.
- Experience building automated intelligence, monitoring, or research operations programs.
- Experience supporting executive-level strategic and go-to-market decisions.
About the company
Bertelsmann is a global media, services, and education group made up of eight autonomous divisions, including RTL Group, Penguin Random House, BMG, and Arvato. It operates across B2B and B2C markets, with activities in broadcasting, book publishing, music rights management, and business process outsourcing. Its products range from streaming subscriptions and printed books to logistics, CRM services, and AI-powered content and rights-management tools. The company differentiates itself through a decentralized, entrepreneur-led structure that reinvests profits into content and digital infrastructure via its Boost program, backed by private foundations and the Mohn family. It aims to grow organically and through selective acquisitions while leveraging large-scale data and cross-divisional synergies to deliver personalized content and service experiences at a global scale.
Company Size
10,001+
Company Stage
Debt Financing
Total Funding
$1.4B
Headquarters
Gütersloh, Germany
Founded
1835
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Simplify's Take
What believers are saying
- H1 2026 organic revenue rose 5.1 percent, Bertelsmann’s strongest non-pandemic pace in 20 years.
- RTL streaming paid subscriptions reached 8.7 million, and streaming EBITA turned profitable.
- Arvato opened Dreieich and will add Illescas, Zgierz, and Poznań in 2026.
What critics are saying
- TV advertising fell 4.0 percent in H1 2026, pressuring RTL’s legacy cash engine.
- Fremantle revenue dropped 7.7 percent in H1 2026, exposing content volatility.
- By 2027, linear TV erosion and streaming competition hollow out RTL’s cash engine.
What makes Bertelsmann unique
- Bertelsmann’s decentralized model empowers RTL, Penguin Random House, BMG, and Arvato autonomy.
- On 1 June 2026, RTL Deutschland closed Sky Deutschland, deepening DACH scale.
- On 1 September 2026, BMG and Concord combined, creating a $2.2 billion platform.
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Benefits
Health Insurance
Flexible Work Hours
Remote Work Options
Wellness Program
Training Programs
Employee Discounts
Company News
Yara International has invested in Stenon, a Potsdam-based startup that measures soil nitrogen in the field, through its venture arm, Yara Growth Ventures. The deal is the second close of Stenon's Series B round, and its financial terms were not disclosed. The first close, earlier this year, raised €18 million ($20.5 million) and was led by Dutch impact investor Pymwymic. Stenon's portable FarmLab device measures plant-available nitrogen, soil organic matter, temperature, and moisture. Its software and AI models turn that data into fertiliser recommendations for farmers and agronomists. The deal comes as Middle East conflict disrupts fertiliser exports. In June, the World Bank said urea and phosphate prices had reached their highest levels since 2022. The new funding will go toward developing the platform and expanding it to more crops and regions.
Exclusive: Nat Habit to kick off $15 mn funding round led by Trident Growth Partners. 09 Oct 2026 Natural personal care D2C firm Nat Habit is raising Rs 142.6 crore ($15 million) in a fresh round led by Trident Growth Partners, with participation from Bertelsmann, Firstport, Linklight Ventures and others. The board at Nat Habit is issuing 22.5 lakh Series C preference shares at an issue price of Rs 633.5 each to raise Rs 142.6 crore, according to its regulatory filing accessed from the Registrar of Companies (RoC). Trident Growth Partners will be leading the round with Rs 91 crore, while Bertelsmann and Linklight Ventures will invest Rs 37 crore and Rs 6.8 crore, respectively. Mirabilis, Firstport and Dharmayug Investments will contribute the remaining amount. According to the filings, the fresh proceeds will be used for general corporate purposes, expansion, brand building and other requirements. Notably, Rs 2.6 crore from the total proceeds will also be used for the reduction of the ESOP pool. As per Entrackr's estimates, the post-money valuation of the firm stood at around Rs 800 crore. Moneycontrol reported on Nat Habit's fresh funding in July. Following the fresh issue, Trident Growth Partners will hold an 11.44% stake in the company, while existing investor Bertelsmann will hold 17.54% of the cap table. As per the filing, before the fresh issue, Swagatika Das and Gaurav Agarwal held 16% each in the firm. Nat Habit has rebranded itself as Breathe Life, marking a shift in its positioning from an Ayurvedic brand to a broader lifestyle proposition. The company sells Ayurvedic personal care products, including shampoos, face washes, and moisturisers. The company is yet to file its annual statements for FY26. During FY25, its revenue from operations grew 47.2% year-on-year to Rs 106 crore, while its losses increased to Rs 29 crore in the same period. Disclaimer: Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investors here.
German media, services and education company Bertelsmann has priced a €1.25 billion dual-tranche senior unsecured bond issue. The €750 million 5-year tranche carries a 4.500% fixed annual coupon and will mature on 6 October 2031. It was priced at mid-swaps plus 98 basis points and reoffered at 99.580, yielding 4.596%. The €500 million 9-year tranche carries a 5.000% fixed annual coupon and will mature on 6 October 2035. It was priced at mid-swaps plus 138 basis points and reoffered at 99.752, yielding 5.035%. Settlement is scheduled for 6 October 2026. BNP Paribas and Goldman Sachs Bank Europe acted as joint global coordinators, with BNP Paribas, Commerzbank, Goldman Sachs Bank Europe, HSBC and Landesbank Baden-Württemberg serving as joint active bookrunners.
Bertelsmann brings UFA Film Night to Luxembourg with sold-out screening of restored Ernst Lubitsch classic "carmen" Thomas Rabe, Karin Schlautmann, Nacho de Paz, Helen Müller and Stephan Gehmacher (f.l.) (C) Bertelsmann / Fotograf: Yann Wirthor (IN BRIEF) Bertelsmann has staged the first UFA Film Night in Luxembourg, drawing around 1,200 attendees to a sold-out presentation of Ernst Lubitsch's digitally restored 1918 silent film "Carmen." The screening was organised with Philharmonie Luxembourg and accompanied live by the Luxembourg Philharmonic under conductor Nacho de Paz, performing a score composed by Tobias Schwencke for the film's 2021 UFA Film Nights presentation in Berlin. The Luxembourg event extends a cultural format Bertelsmann launched in Berlin in 2012 and has since taken to Brussels, Madrid, Paris and New York. Bertelsmann Chairman and CEO Thomas Rabe highlighted the company's longstanding relationship with Luxembourg through both business and cultural activities. The UFA Film Nights form part of Culture@Bertelsmann, which also includes support for Friedrich Wilhelm Murnau Foundation film restorations, preservation and digitisation of the Archivio Storico Ricordi in Milan, and the literary format "The Blue Sofa." (PRESS RELEASE) LUXEMBOURG, 28-Sep-2026 - /EuropaWire/ - Bertelsmann has brought its UFA Film Night to Luxembourg for the first time, attracting around 1,200 film enthusiasts to a sold-out ciné-concert featuring a digitally restored version of Ernst Lubitsch's 1918 silent film "Carmen." Presented in cooperation with the Philharmonie Luxembourg, the event combined the restored film with a live performance by the Luxembourg Philharmonic, marking the latest international expansion of the cultural series that originated in Berlin. The orchestra performed the score composed by Tobias Schwencke specifically for the film's presentation at the 2021 UFA Film Nights in Berlin. In Luxembourg, the performance was conducted by Nacho de Paz, bringing together silent cinema and live orchestral music for the local premiere. The event builds on the established UFA Film Nights programme, which Bertelsmann launched in Berlin in 2012. Since then, the format has also been presented in Brussels, Madrid, Paris and New York, with the Luxembourg edition extending its international presence further. Thomas Rabe, Chairman and CEO of Bertelsmann, said the company has maintained close ties with Luxembourg for more than four decades. He pointed to Bertelsmann's business activities in the country through RTL Group and the recently opened Riverty Bank, alongside the company's longstanding engagement with Luxembourg's cultural sector. Rabe said the UFA Film Night offers audiences in Luxembourg a distinctive cultural experience by bringing together restored cinema and live music. Bertelsmann's involvement in film preservation extends beyond the UFA Film Nights. Since 2014, the company has supported major restoration projects undertaken by the Friedrich Wilhelm Murnau Foundation, helping preserve and make historically important films accessible to contemporary audiences. These activities form part of Culture@Bertelsmann, the company's broader cultural initiative. Through the programme, Bertelsmann supports projects focused on preserving cultural heritage and widening access through digitisation, exhibitions, concerts and other formats. The company also owns the Archivio Storico Ricordi in Milan, an archive containing more than 200 years of Italian opera history. Bertelsmann is cataloguing the collection according to current archival standards and is making thousands of documents available online free of charge. The holdings include stage and costume designs, librettos, business correspondence and other historical materials connected with Italian musical and theatrical culture. Bertelsmann's cultural activities also include "The Blue Sofa," a literary format that has provided authors with a platform to present new works for more than 20 years. The Luxembourg debut of the UFA Film Night therefore forms part of a wider programme through which Bertelsmann combines cultural preservation with public access and live presentation. The company said the sold-out attendance demonstrates strong audience interest in the combination of restored silent cinema and orchestral performance. Bertelsmann operates globally across media, services and education, employing more than 75,000 people in around 50 countries. Its businesses include RTL Group, Penguin Random House, BMG, Arvato Group, Bertelsmann Marketing Services, Bertelsmann Education Group and Bertelsmann Investments. The company generated revenues of approximately €19 billion in the 2025 financial year. Media Contact: Mandy Berghoff Spokesperson / Corporate Communications Phone: +49 5241 80-78063 [email protected] MORE ON BERTELSMANN, ETC.: EDITOR'S PICK:
Ataraxis AI has raised $20.4 million in a Series A round led by AIX Ventures to commercialise its cancer treatment prediction technology. Thiel Bio, Founders Fund, Floating Point, Bertelsmann, Giant Ventures and Obvious Ventures also participated. The company previously raised $4 million in seed funding. The startup analyses high-resolution images of cancer cells using AI trained on hundreds of millions of images from thousands of patients. According to Ataraxis, its technology is 30% more accurate than current standards for breast cancer care. The funding will support the commercial launch of its first breast cancer test and expansion into other cancer types. Co-founded by Jan Witowski and NYU professor Krzysztof Geras, Ataraxis aims to help predict long-term cancer outcomes and potentially reduce unnecessary chemotherapy treatments.