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LEGO

Produces and licenses construction toy sets

Student Worker - Product Licensing

Internship
No salary listed
Bachelor's
Boston, MA, USA+1 moreMore locations: London, UK
HybridThree days per week in the office and two days remote.
Sales & Account ManagementBusiness Development & Partnerships

About the job

Requirements
  • You must be enrolled in a university program within Business or a similar field.
  • You must be proficient in written and spoken English.
  • You must have in-depth experience at a leading brand as a licensor delivering global or regional licensee partnerships.
  • Experience in consumer products licensing is required.
  • Experience with a sustainability journey within a current licensing role is essential.
  • You must be able to balance product delivery, negotiations, and storytelling with the licensing strategy.
  • You must be able to collaborate and build relationships, and present with confidence.
  • You must be able to make balanced brand and business decisions with a focus on return on investment and owned, earned, and shared value generation.
  • You must have strong communication skills externally and across the organization.
  • You must be able to solve problems and show interest in product licensing, publishing, and branded partnerships.
  • You must be able to prioritize key initiatives and support a growing portfolio through submissions, reports, and research.
  • You must be able to work independently based on key deliverables for the licensing business.
  • You must be able to work cross-functionally with diverse internal and external functions.
  • You must have a strong financial understanding to articulate partner business needs to internal stakeholders.
  • You must have a strong understanding of systems; knowledge of Adjuno can be taught.
  • You must have skills in Microsoft Excel, PowerPoint, data analysis, and marketplace reporting.
Responsibilities
  • Work creatively with licensees to build product portfolios that meet the requirements of LEGO-owned channels, including LEGO.com, LEGO Stores, and Merlin/LEGOLAND.
  • Support LEGO brand values and its sustainability journey through licensee pipeline management and strategic assortment definition grounded in insights.
  • Deliver excellence in contract negotiations, forecasting, and product portfolio management.
  • Engage partners with clear strategic, creative, and brand direction.
  • Collaborate with internal and external stakeholders to execute strategies from top-line vision through day-to-day operations.
  • Work with internal stakeholders to deliver business plans and activate initiatives according to brand key performance indicators and strategic tentpoles.

About the company

LEGO designs, manufactures, and sells plastic interlocking construction toys and related experiences for children and adults. Its bricks use a stud-and-tube system that provides clutch power, allowing bricks from any era to connect and build within the LEGO System in Play. The company differentiates itself through private family ownership, a unified building system, licensed franchises, and a diversified ecosystem that includes LEGOLAND, digital games, films, and educational products. Its goal is to inspire learning and creativity through constructive play and to grow the brand across licensing, media, retail, and education.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

Billund, Denmark

Founded

1932

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Simplify Jobs

Simplify's Take

What believers are saying

  • H1 2026 revenue rose 21% to DKK 41.9 billion, with operating profit up 22%.
  • 2025 revenue hit DKK 83.5 billion, and consumer sales outpaced the toy market.
  • LEGO launched 332 H1 2026 sets, sustaining constant novelty and shelf dominance.

What critics are saying

  • Oil and tariff shocks raise plastic and logistics costs before Virginia opens in 2027.
  • Licensed hits like Pokémon, Star Wars, and Formula 1 create franchise dependency.
  • If adult demand cools, LEGO loses the premium growth engine behind recent record results.

What makes LEGO unique

  • LEGO’s 2025-2026 growth proves unmatched brand power across children, adults, and licensed franchises.
  • SMART Play and sensor-enabled bricks extend the core system without abandoning physical play.
  • Virginia factory opening in 2027 strengthens regional manufacturing near the largest market.

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Benefits

Family Care Leave

Insurances

Wellbeing

Colleague Discount

Bonus

Growth & Insights and Company News

Headcount

6 month growth

15%

1 year growth

15%

2 year growth

15%
Yahoo Finance
Aug 27th, 2026
Lego sales surge 21% as toymaker bans AI from design process

Lego reported a 21% revenue surge in the first half of the year, with operating profit jumping 22%. The Danish toymaker outpaced the broader US toy market, which grew 17%, as well as rivals Mattel and Hasbro. CEO Niels Christiansen attributes part of the success to relying on human creativity rather than artificial intelligence for product design. Lego's data suggests algorithms cannot emotionally or tactilely connect with children. The company's human designers launched over 330 new sets during the period. Lego does allow AI use for administrative tasks to free up designers' time. Whilst shunning AI for design, Lego embraces digital innovation through its Fortnite partnership with Epic Games and a new digitised version of its blocks using sensors for interactive play.

Yahoo Finance
Aug 25th, 2026
Lego turns fads into $13B revenue machine with 330 new products in six months

Lego reported record revenue of $6.55 billion in the first half of 2026, up 21% year-on-year, with pre-tax profit rising a third to roughly $1.77 billion. The Danish toymaker launched over 330 new products during this period, including sets based on the FIFA World Cup, Formula 1, and Kpop Demon Hunters. The company's growth accelerated from 12% in 2025, when it recorded full-year revenue of $13.05 billion. Lego overtook Mattel as the world's largest toy company by revenue a decade ago. The toymaker remains privately held, with 75% owned by the Kirk Kristiansen family and 25% by the Lego Foundation. This structure allows it to fund expansion from free cash flow without quarterly investor scrutiny. The company attributes its success to diversification across multiple franchises rather than relying on single properties.

Yahoo Finance
Aug 25th, 2026
Lego H1 revenue hits record $6.5B, up 21% on broad product appeal

Lego reported record first-half revenue of 41.9 billion Danish kroner ($6.5 billion), up 21% year-on-year. In constant currency terms, revenue grew 26%. Operating profit climbed 22% to 10.9 billion Danish kroner ($1.7 billion), whilst net profit rose 32% to 8.6 billion Danish kroner. Consumer sales grew 22%, driven by demand across the product range. The company introduced 332 new sets in the period, with bestselling themes including Speed Champions, Botanicals, Technic, Icons and Star Wars. Lego now operates 1,106 branded stores worldwide. The company invested 1.9 billion Danish kroner to acquire 29 Lego and Legoland Discovery Centres from Merlin Entertainments. Capital spending on factory expansion rose to 4.6 billion Danish kroner.

PR Newswire
Jul 23rd, 2026
Lego unveils SMART Play Gateway at San Diego Comic-Con with interactive Pokémon and Star Wars experiences

The LEGO Group unveiled the LEGO SMART Play Gateway at San Diego Comic-Con 2026, an interactive booth experience featuring two immersive destinations. Attendees can explore a LEGO Pokémon Lab and a Mos Eisley Cantina recreation, both powered by SMART Play technology. The SMART Play platform centres on the SMART Brick, a 2x4 brick containing over 20 patented technologies that enable real-time interactive play through motion sensing, light and sound synthesis. The company also revealed new sets at the event. The LEGO Icons Star Trek U.S.S. Enterprise NCC-1701 Bridge, a 1,701-piece set priced at $199.99, launches 1 September exclusively at LEGO stores and online. The LEGO Donkey Kong Arcade, also $199.99, becomes available 1 August. The LEGO Minifigures Shrek Series releases 1 September at $4.99 per mystery box. The booth ran from 23-26 July at booth number 2829.

Yahoo Finance
Mar 13th, 2026
Lego hits record $12.9B in sales by adapting factories to tariffs

Lego reported record revenue of $12.9 billion for last year, up 12%, driven by 16% growth in consumer sales that outpaced the toy industry's 7% average. The Danish toymaker attributed the increase to higher sales volume rather than price rises. The company launched 860 sets last year, its largest collection ever, including new partnerships with Formula 1, Epic Games' Fortnite, Bluey and Pokémon. Its Botanicals range, featuring plastic plants, proved particularly popular with adults. Lego's success partly stems from its strategic factory placement near key markets, helping it navigate tariffs. The company operates plants in Mexico, Hungary and Vietnam to serve different regions, with a US facility opening next year. Adults buying toys for themselves now represent up to 30% of global toy sales, according to Circana data.