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Red Bull

Manufactures and markets energy drinks

Distributor Partner Manager

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeGuadalajara, Jalisco, MexicoNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in business administration, economics, engineering, or marketing is required.
  • At least 3 years of sales experience in the consumer goods industry is required; beverage experience is preferred.
  • Experience in key accounts or indirect channels is preferred.
  • Ability to lead, manage, motivate, and build relationships with distribution partners and the sales force.
  • Ability to work independently, take responsibility, follow processes and values, and stay organized.
  • Technical and practical negotiation skills.
  • Analytical ability and strong numerical understanding.
  • Ability to communicate, present, and deliver training.
  • An outgoing and friendly personality.
  • Post-graduate education and/or an MBA is preferred.

Responsibilities

  • Coordinate meetings with distributor partners (DPs) to explain and implement Red Bull business strategies and initiatives.
  • Develop communication processes to ensure proper alignment and understanding of strategies and goals.
  • Implement systems to track and benchmark DPs against key initiatives and goals.
  • Ensure DPs understand and execute Red Bull merchandising standards.
  • Assist in developing Sales Books and training so sales representatives understand merchandising standards, including product flow, SKU priorities by channel, display merchandising, and pricing.
  • Establish a communication schedule for upcoming and ongoing key account programs, and create a process for late-notice or emergency programs to support rapid communication and execution.
  • Ensure DPs implement a tracking system to measure execution effectiveness.
  • Secure agreement on necessary business-plan topics and implement a monthly scorecard to review progress, including distribution and organization build-up and sales forecasts by month and channel.
  • Communicate consistently with ownership and top management to maintain alignment.
  • Establish point-of-sale allocation by distributor.
  • Coordinate with business-unit office personnel to issue ongoing updates on allocation, and keep DPs informed about new point-of-sale items and applicable allocation and timing.
  • Develop an organizational model with each DP and gain commitment to the personnel structure needed to drive the business plan.
  • Maintain strong working knowledge of relevant Red Bull systems.
  • Develop knowledge of key account systems and how they relate to DPs.
  • Use out-of-stock analysis to ensure appropriate merchandising personnel are in place.
  • Hold DPs accountable for submitting data into Red Bull systems to ensure accurate and timely information.
  • Understand distributors' internal systems and structures, their hierarchies, and relationships from owners through managers.
  • Identify the person responsible and accountable for tasks or programs within each distributorship.
  • Understand routing procedures and recommend improvements to routes to market or manpower needs based on distribution and account frequency.
  • Understand representatives' and area managers' pay structures to support programming and accountability.
  • Communicate and share best practices from other DPs regarding structure and accountability systems.
  • Share and enforce guidelines regarding Red Bull's inventory policy.
  • Provide ongoing feedback on DP performance against objectives and key performance indicators.
  • Develop working knowledge of geographic and demographic areas in the assigned geography.
  • Develop expertise regarding product and distributor competition in the assigned area.
  • Communicate and work effectively with business-unit sales teams, including off-premise, key accounts, and NT, as well as marketing staff, to align business-unit goals with DPs.

Desired Qualifications

  • Beverage-industry sales experience.
  • Experience in key accounts or indirect channels.
  • Post-graduate education and/or an MBA.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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