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The 5 new trail running shoes we can't wait to get our hands on this September. Our lead shoe tester details the shoe releases he's most looking forward to next month. (Photo: Courtesy Teva) Updated August 27, 2026 11:26PM As the summer heat winds down and the trail running world recovers from UTMB, September brings some excellent trail running shoes to enhance your autumn miles - whether on speedy gravel paths or twisty mountain switchbacks. Salomon's new Aero Blaze 4 GRVL, dropping September 1, is the best value of the year at $140. As the gravel category of running shoes becomes more popular, Salomon is releasing a light trail and gravel version of its fun, responsive Aero Blaze road runner. A few of our testers have been wearing this shoe, and initial impressions are all positive. At 8 ounces for a men's 9 and women's 10.5, it's incredibly lightweight, and combined with Salomon's new snappy TPU-based midsole foam, it's a daily trainer that feels energetic, springy, and ideal for tempo runs and speedwork. Hit the trails with trailforks. * Leave cell service behind with offline Mellow 2.5-millimeter lugs provide a durable tread that doesn't trap gravel bits and stones, and isn't too luggy on the roads. The upper features a new thick-laced lacing system that's an offshoot of Salomon's signature Quicklace technology. But the best part is the price: At $140, these are no doubt one of the best dollar-for-dollar shoes you can buy. Salomon Aero Blaze 4 GRVL. Weight: 8 oz (men's 9, women's 10.5) Stack: 37-29 mm Drop: 10 mm Release Date: September 1 Teva Trailpeak, a legit trail running shoe, drops September 1. Last year, when Teva launched its first trail running sandal, the Teva Aventrail, I was one of the first to test it. I was surprised by how smooth and responsive the midsole was, but making a successful trail running shoe takes more than a good midsole. On the trails, the sandal felt insecure, and rocks got stuck under my foot. One runner I know likes the Aventrail for carrying and launching his canoe - but not for running. Teva brushed that off and is now dropping a legit trail shoe (with a full upper) called the Trailpeak. I have the shoe, and it's impressive. It's low profile, nimble, and rips when you need precise footwork. The midsole is a bouncy A-TPU blend that allows excellent ground feel. The upper uses a 12-point integrated fit system to keep the midfoot secure. If you're looking for a sensitive-yet-responsive shoe for technical terrain, don't sleep on this one. Teva Trailpeak. $160 at TEVA: Available 9/1 Weight: 8.3 oz (men's 9); 6.5 oz (women's 7) Stack: 30.5-24.5mm (M), 29.5-23.5mm (W) Drop: 6 mm Release Date: September 1 Speedland GS:TAM 2 launches September 7 with a better fit and a new foam. The updated version of the Speedland GS:TAM arrives in early September. Inspired by the Mt. Tam trails in Northern California, the GS:TAM 2 receives significant upper updates to improve comfort and fit, while the midsole gets a fresh foam for better ride and performance. A reworked knit pattern accommodates a wider range of instep heights, and the dual Boa upper straps get a new geometry that sits more flush on the top of the foot for a cleaner fit. The ankle collar moves to a stitch-and-turn construction with added foam to prevent it from rubbing. Underfoot, Speedland's signature drop-in midsole uses a new proprietary blend built around ATPU beaded foam. The brand won't disclose the rest of the mix, but if history holds, the ride will be cutting-edge. The removable carbon plate and the Michelin Fiberlite outsole with toothy 6.5-millimeter lugs will carry over from the original GS:TAM. Speedland GS:TAM 2. Weight: 10.3 oz (men's 9, women's 10.5) Stack: 41-34mm Drop: 7 mm Release Date: September 7 Other notable September launches. Black Diamond x norda collaboration. Norda has teamed up with Black Diamond on a collab they are calling "BD x norda 001." Alongside the shoes are a special edition pack, duffel, poles, and hoody, all in exclusive colors and branding. Trail Runner's managing editor Abby Levene used much of this equipment when she tackled the full Tour du Mont Blanc last week. Nike ACG Zegama Trail GTX and Nike ACG pegasus trail GTX. As summer turns to fall and fall turns to winter, wet, cold runs increase. In preparation, Nike is launching Gore-Tex versions of the Zegama Trail and Peg Trail. Nike ACG Zegama Trail Gore-Tex: $200 (Coming soon) Cory Smith is a Santa Barbara, California-based athlete, online-running coach and freelance journalist specializing in running- and climbing-related content and gear reviews. He draws from over 25 years as an elite runner and rock climber for ideas, inspiration, and expertise. What's your take? Share it in the comments. Please read our guidelines before commenting.

Stop renting attention - start earning it. Briony Kent, Head of Marketing at Salomon ANZ, talks about how brands should connect with musicians at BIGSOUND 2026. By Staff Writer Published Aug 24, 2026 Briony Kent Image: Supplied Briony Kent is the Head of Marketing at Salomon ANZ and will appear at the 2026 BIGSOUND conference. Global spend on creator and influencer partnerships hit $44 billion this year, up nearly 20% on 2025. Brands are chasing partnerships at a rate like never before, all fighting for the same finite pool of human attention. We've been calling this the attention recession, and everyone at BIGSOUND this year will leave having heard the phrase at least once. But here's what nobody wants to admit: the recession isn't a shortage of attention. It's a shortage of any brand actually earning it. Right now, it feels like most brand partnerships are rental agreements. A brand buys two posts on a musician's or influencer's feed, matches the aesthetic, borrows the TOV and calls it "authentic." It isn't. Consumers can tell the difference between a true partner and paid guest almost instantly, and that gap is only getting harder to hide as every brand in the market is running the exact same playbook at the exact same time. The partnerships that actually cut through don't tie back to a look or a caption hook. They tie back to a whole life. Before you sign anyone, look at the corners of their life nobody's paying attention to: what they do on an ordinary Tuesday, who they spend time with, what they show up for when there's no camera and no brief attached. Are they already living inside the world you brand occupies, the same events, the same rituals, the same communities? Or are they only standing there because it's a paid appearance.That's the test. Then think past the single campaign. A real partnership plays out over years, not months. It needs to show up in the places a media plan never reaches: through their friends, through their family, through the events they are hosting and not just the ones your brand is funding. It has to move off the feed and into real life, into your stores, your communities, the rooms your customers are standing in. If the only place the relationship exists in is sponsored posts, it was never a partnership. It was a placement. That's the part most brands skip. Staying. Reporting from inside the Australian music business since '94. There is a persistent belief in marketing that visibility has to be constant, that a partnership only works if the brand is in someone's face on every post, every week, every platform. I believe it's actually the opposite. The magic is in the peaks and the troughs. When a brand is quiet and humming along in the background, doing the unglamorous, unremarkable work of just being present in a community, that is what buys the right to have a genuinely loud moment later. If you're loud all the time, nothing you do actually reads as an "event." People stop looking. But if you've been quietly consistent and then you show up in a big way, say at a festival or a race day, that moment gets noticed, and it gets remembered. Longevity is the other half of the equation, and it's the part that's hardest to fake with budget. When people see a brand working with the same partner across multiple formats over an extended period of time, a post here, an event here, a campaign there, it reads as commitment rather than a transaction. It's the same instinct that makes a long friendship feel different to a first date. So before signing anything, we ask three questions. What's the season? Meaning is this a one-off flare, or are we planning for this to still be true in two years? What's the point? Meaning does this partner's actual life and values overlap with ours, not just their grid. And what's the 360? Meaning can this live across content, retail, events and community, or does it collapse the moment the campaign ends? Any brand with enough money can buy awareness. Awareness is the easy part. What money can't buy is consideration, and it definitely cannot buy brand love. Those only come from partnerships that hold up under scrutiny over time, the ones where a consumer could go looking and find loads of evidence and not just one sponsored post from March. The smartest brands in the room at BIGSOUND this year won't be the ones who signed the most names. They'll be the ones who ask the questions, build a connection and understand something other than just the acts' next big hit.

Major British fashion brand coming to Liverpool ONE in November. The British fashion company which was founded in 1971 is best known for its luxury leather goods. Mulberry will be joining the line-up at Liverpool ONE later this year. Due to open in November, the new 979 square foot store will be located in Key's Court. The British fashion company which was founded in 1971 is best known for its luxury leather good, particularly women's handbags. Mulberry is the UK's largest manufacturer of luxury leather goods. Article continues below Fly-tipping in Netherley The new store will add to the growing list of openings which have taken place at Key's Court and Peter's Lane in recent months. Article continues below Liverpool ONE says the new arrival will add to the growth of the area as a "premium retail destination". Other brands that have opened on the adjoining streets in the past 12 months include ARNE and Monica Vinader. French sports company, Salomon, is also set to open its first full-price UK store outside London on Peter's Lane. You May Like Get the latest shopping news straight to your inbox, plus selected offers and competitions We use your sign-up to provide content in ways you've consented to and improve our understanding of you. This may include adverts from us and third parties based on our knowledge of you. More info Brendan Hattam, Centre Director at Liverpool ONE, said: "Mulberry's decision to invest at Liverpool ONE reflects the strength of Keys Court and Peter's Lane as it continues to establish itself as one of the UK's leading premium retail destinations. "Liverpool ONE offers the right combination of catchment, footfall and customer experience, making it a natural home for one of Britain's most iconic luxury lifestyle brands." Earlier this month British label Karen Millen returned to Liverpool ONE after seven years. Founded in 1981 by the designer of the same name, the fashion brand specialises in signature tailoring, structured dresses, coats and luxury occasion wear. Article continues below 138205441828 Karen Millen's last Liverpool ONE store permanently closed in August 2019. The closure followed a deal where Boohoo bought the brand's online operations out of administration, which did not include physical shops. Karen Millen is now making a return to the high street, as part of which it is rolling out across concession stores throughout the UK. Article continues below 138205439172 Dan Finley, CEO, Debenhams Group, said: "Karen Millen is a brand with real heritage, recognition and a loyal customer base, so bringing it back to the high street is a significant moment. "Our customers want great fashion, but they also want to experience brands in different ways, and physical retail gives us another opportunity to do that.