Trade Marketing Coordinator - Customer Marketing

A Career at HARMAN Lifestyle

We’re a global, multidisciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson, and Revel
• Unite your passion for audio innovation with high-tech product development
• Create pitch-perfect, cutting-edge technology that elevates the listening experience

About the Role

As part of the Trade Marketing team, the Trade Marketing Coordinator for Mexico will support the execution and follow-up of trade marketing initiatives across retail accounts. This role will coordinate with vendors, sales, clients, and the promoter team to ensure the successful execution of projects and in-store activities aligned with brand and commercial objectives in Mexico.

The Trade Marketing Coordinator will be responsible for managing vendors, working closely with the commercial team, and maintaining strong relationships with retail clients. This role will oversee the promoter’s teams for accounts, ensuring proper coverage, training, execution, and performance through defined KPIs. The coordinator will have budget control of his accounts, project coordination, and follow-up, development and execution of POP materials and displays, as well as in-store activations and retail events. Additionally, this role will analyze post-project results to identify opportunities and provide insights for future activations and continuous improvement.

What You Will Do

• Help drive the trade marketing execution in Mexico
• Project coordination: Coordinate the end-to-end execution of Trade Marketing projects, from briefing and planning to implementation and follow-up, working closely with vendors, Sales, retail clients, and the promoter team.
• Vendor management: Manage and coordinate vendors for production, logistics, installations, activations, and other Trade Marketing services, ensuring quality, timing, and compliance with project requirements.
• Commercial collaboration: Work closely with the Sales team to develop and execute Trade Marketing plans and initiatives aligned with commercial priorities, sell-in and sell-out objectives.
• Retail client coordination: Coordinate with key retail clients in Mexico to align projects, obtain approvals and permits, and ensure successful execution of in-store initiatives.
• Promoter management: Coordinate and monitor promoter teams across key accounts in Mexico, including coverage, attendance, training, execution, and compliance with brand guidelines.
• Monitor and follow up on promoter KPIs,
• Budget control: Support the management and tracking of Trade Marketing budgets, including quotations, purchase orders, invoices, expense tracking and budget reconciliation.
• POP, displays, expos & retail communication: Coordinate the development, production and implementation of displays, planograms, POP materials, in-store communication and creative artworks, from briefing and adaptation through production and final execution, ensuring brand consistency and compliance with retailer specifications.
• In-store activations & retail events: Coordinate and execute in-store activations, retail events and special campaigns, including logistics, materials, promoters and overall brand experience.
• Post-project analysis: Analyze the results of projects, activations and retail initiatives, including sell-out impact, execution, budget performance and key learnings, identifying opportunities and recommendations for future initiatives.

What You Need to Be Successful

• Bachelor’s degree (BA/BS) in Marketing, Business administration or related field.
• At least 2-4 years’ experience in Trade Marketing, Retail Marketing, Shopper Marketing or a similar role.
• Experience in working with retail clients, sales teams, preferably within the consumer electronics, consumer goods or retail industry
• Strong project management and organization skills, with the ability to manage multiple projects and priorities simultaneously.
• Proficiency in Microsoft Office, particularly Excel and Power Point.
• Strong communication and collaboration skills with cross-functional teams
• Results-oriented and resilient professional, with a proactive mindset and the ability to overcome challenges and maintain focus.
• Understanding of retail dynamics.

Bonus Points if You Have

• Previous experience in Sales, Retail Operations, or Replenishments, with an understanding of sell-in, sell-out, inventory, and product availability.
• Ability to perform well in a fast-paced environment.
• Strong problem-solving skills 

What Makes You Eligible

• Be willing to travel up to 10%, domestic and international travel
• This role is eligible to work remotely on some days each week (2); the rest of the week, presence is required.
• Successfully completing a background investigation and drug screen as a condition of employment.

What We Offer

• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University
• Competitive wellness benefits
• Tuition reimbursement
• “Be Brilliant” employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development.

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