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EDF Energy

Integrated UK energy provider and generator

Senior Marketing Executive - TPI & Broker Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • Experience marketing through intermediaries, channel partners, brokers, distributors, or another indirect B2B route to market.
  • Experience developing audience segmentation strategies and targeted engagement plans for partner audiences.
  • Experience planning and delivering integrated B2B campaigns, communications, and engagement programmes.
  • Experience working with Sales or account teams to support commercial priorities and opportunities.
  • Experience using customer relationship management (CRM) systems to segment TPI audiences, track engagement, and connect marketing activity with opportunities and commercial outcomes.
  • Experience creating targeted campaigns, communications, and engagement activity that strengthen TPI relationships and support commercial growth.
  • Experience using campaign data and customer insight to test, learn, and improve performance.
  • Experience building relationships across Sales, Marketing, and wider stakeholder groups.
  • Experience translating complex products and propositions into clear, compelling communications.
  • Specialist experience in indirect marketing, channel marketing, or partner marketing.

Responsibilities

  • Deliver targeted TPI and broker marketing plans across Mid-Market and Large Business, aligned to the wider Supply strategy.
  • Work with Sales to understand TPI segmentation and translate insight into targeted marketing activity.
  • Develop campaigns, communications, and engagement programmes that strengthen broker relationships and support growth.
  • Use CRM and performance data to track engagement, identify opportunities, and improve marketing effectiveness.
  • Support TPI engagement through relevant communications, events, and other relationship-building activity.
  • Help TPIs understand EDF's wider portfolio of energy products and services, supporting opportunities beyond commodity supply.
  • Measure outcomes, share learning, and continually improve activity based on what drives engagement and commercial opportunity.
  • Work closely with the Marketing Manager - Supply and Sales to translate commercial priorities into effective campaigns and engagement.
  • Work with wider stakeholders to understand TPI segmentation, growth priorities, and customer insight, and use these to develop increasingly targeted marketing activity.

About the Company

EDF Energy

Integrated UK energy provider and generator

EDF Energy supplies electricity and gas to homes and businesses in the UK and generates power from nuclear, wind, and solar assets. Its business combines power generation with energy retail, selling electricity from its plants and developing storage and electric-vehicle charging networks. It differentiates itself by being state-backed through EDF and owning a broad, vertically integrated portfolio—from large reactors to wind, solar, and charging networks—alongside plans for new nuclear facilities. Its goal is to provide reliable, low-carbon energy in the UK while expanding renewables, nuclear, storage, and charging infrastructure.

Company size
5,001-10,000
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2002

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