Job Summary:

The Paid Search Manager will lead our global paid search efforts across the North American, EMEA, APAC & LATAM regions. This is a hands-on paid search role where the candidate will be expected to be in platform executing and optimizing campaigns, while also providing long term strategy planning & guidance.

As a key member of the performance marketing team, the successful candidate will be expected to own and manage both the strategy and hands-on management of our paid search activities. They will proactively work with various groups including Segment Marketing, Public Relations, Events, and International Marketing teams to understand corporate objectives and deliver digital activities. The successful candidate will also have the opportunity to develop their knowledge outside of paid search by supporting the performance marketing team in Paid Social, Programmatic Display & SEO efforts.

They will also work directly with regional supports in both the EMEA & LATAM markets, providing mentorship & strategy guidance for paid search efforts across our international markets.

The successful candidate will report to the Global Performance Marketing Director.

How Will I Make an Impact?

• Execute & manage Paid Search (Google Ads & Microsoft Ads) campaigns for the North American & international markets
• Support in the creation and management of new LinkedIn Ad campaigns for the B2B market when required (with support and guidance from the Paid Social Strategist)
• Support in the management of external agency and/or channel partners
• Report success metrics and provide insights & recommendations on paid search performance
• Work with local and international D2L teams to localize and translate campaigns for new emerging markets
• Work with the web team to optimize the D2L website to improved conversion rate and keyword quality scores by analyzing website traffic via GA4
• Work with the central marketing team to translate the global digital strategy through campaign management so that your marketing colleagues and external agencies can support on execution
• Manage your channel’s forecast & media spend projections
• Monitor effectiveness and research ROI opportunities, making recommendations for improvement, developing, and implementing corresponding solutions
• Assist with project and resource planning where required
• Work with web, SEO & content team to feedback keyword insights & findings
• Support 2 regional managers in the execution of paid search strategies

What you’ll bring to the role:

• 3-4+ Years hands-on experience managing Paid Search Campaigns across Google Ads & Microsoft Ads
• Experience working in SaaS and/or B2B verticals is preferred
• Ability to work cross functionally paid social, web, content & SEO teams.
• Experience with Paid Social Platforms (LinkedIn Ads) & Programmatic Display is preferred but not required
• Experience with tracking technologies including Google Tag Manager
• Strong knowledge of Google Analytics
• Strong budget management skills
• Ability to create positive external relationships and internal cross-functional stakeholders
• Strong organization skills and project management experience 
• Experience working within a fast growing, global company
• Proven team player who is both flexible and adaptable
• Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities
• Strong analytical and research skills
• Attention to detail