Head of Funnel Conversion
Fella Health
Head of Funnel Conversion
Fella Health
AIOS is building the world’s first full-stack AI doctor.
We’re at $450M ARR, growing from $7M/yr in April 2025. We’re faithfully serving >200k/mo patients via Bolt Pharmacy, our main UK brand. We’ve just launched Bolt Med, our international brand. We’re profitable.
Our strategy exists at the intersection of two strong theses:
The AI doctor that wins will get to escape velocity using GLP-1s, the fastest growing consumer product in history.
The $2T European healthcare market is overlooked by the most talented builders.
Our master plan:
Step 0 → $100M/yr by end of 2025: We went from $10M to $100M in 6 months serving the UK GLP-1 market.
Step 1 → $1B ARR by end of 2026: Since April 2025 we've grown from 3k to 200k UK active GLP-1 patients. We’ll continue this growth curve to hit $1B ARR.
Step 2 → $10B ARR by end of 2028: Blitzscale Europe. We’ll be Europe’s largest GLP-1 provider.
Step 3 → $100B/yr by end of 2030: Get regulatory approval across Europe for our Full Autonomous Prescribing (FAP) system. Win contracts at scale with European payers to mass replace human labor. We’ll be the dominant full-stack AI doctor in Europe.
Step 4 → $1T/yr by end of 2035: With one line of code and zero human time, you can use AIOS to treat any patient globally with any medication.
In so doing, we’ll become the world’s first trillion-dollar healthcare company.
We’re a young, founder-led company. This is still Day 1 and all our work is ahead of us.
You can read more about working with us here: Working at AIOS
We are building a world-class team.
As Head of Funnel Conversion at AIOS, you are DRI for the end-to-end website CVR from Meta ads across all countries.
You will manage the rapidly expanding Funnel Conversion team, which consists of country-specific Product Squads (1x per country): 1x Funnel Conversion Lead + 1x Engineer + 1x Designer.
You’ll guide Funnel Conversion Leads to deeply understand our target customer in their specific country, think of macro tests to run, then get them executed. You’ll hold them responsible for the whole process: idea → hypothesis → test → result → learning → idea. You’ll hold them responsible for the specific country’s landers, quiz, checkout.
This is a management role, though you’ll always stay hands-on. We currently run on Omniconvert, PostHog, and Hex — but I’m sure you’ll have strong views on this and make the changes you see fit.
Great performance in the role means we can rapidly scale Meta spend globally across many countries. Funnel Conversion is critical to scaling up our international growth efforts. If you nail the role, you’ll be a leading candidate for senior roles in Growth & Product.
This is a full-time, fully remote role, and you’ll work mostly async in the timezone of your choice, as long as you’re around until midday Pacific Time most weekdays.
Our existing Funnel Conversion Lead (Michael McCann) will report directly to you.
We don’t currently have a separate Head of Growth, so you’ll report directly into me, our CEO (Richie). I (Richie) am intense, so you’ll also be intense. You’ll work long days and regularly work on weekends. Our default workweek is 50-60hrs/wk.
This is an awful job for the vast majority of people looking for a job. Stay away! And for the right person, this will be the best role of your life :)
Meta Click → Sale CVR: You are DRI for the end-to-end website CVR from Meta ads across all countries.
You will manage the rapidly expanding Funnel Conversion team, which consists of country-specific Product Squads (1x per country):
1x Funnel Conversion Lead
1x Engineer
1x Designer
You will be an excellent IC yourself at the below, and you will create the environment for your Leads to be excellent too:
Customer & marketing understanding: Leads must go deep on our target customer(s) in their specific country. Why are they converting and why are they not? Specifically at this stage of the GLP-1 take-up cycle in this specific country.
Ideas & prioritizing: Leads have many ideas, both macro & micro, produced from customer insights / session data / market research / funnel performance. Leads create precise hypotheses and order them ruthlessly. Leads’ experiments are always well designed to avoid unhelpful ambiguity of results.
Execution: Leads are DRI for getting tests shipped. Leads run a Product Squad of 1x Engineer + 1x Designer. Tests get shipped rapidly and always to high-quality.
Measure & learn: Leads measure everything important and use that information to inform their future testing.
Improve tooling: You’ll work with the Leads to improve their tooling.
Specific to Funnel Conversion:
Experience: You've spent 5+ years leading & running a high volume of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments. I have a strong preference for people who understand & enjoy the scary intensity of a high-growth startup.
Macro swings: You don’t get stuck in hill climbing when we have no idea whether we’re yet on the right hill.
Zest: You just get consumer. You have strong taste for consumer experience and can tell when a flow feels dead, cringe, slow, confusing, or magical.
Funnel literacy: You understand the ad-to-landing-page handoff and how Funnel Conversion interacts with paid efficiency (CPL, CAC, quality score, LP experience).
Hands-on & autonomous: You've personally owned end-to-end testing, from ideation and setup all the way to QA and readouts. You haven’t simply managed an agency and/or a team. You don’t need your hand held & you don’t get overwhelmed easily.
Analytics: You’re maniacal about your metrics. You're comfortable inside the data, naturally curious, and able to dig past top-line numbers into segments and behaviour. You have a hunger to improve and are constantly upskilling. You care a weird amount about your analytics stack.
Design: You’re comfortable with design principles & wireframing so can work closely with design to get what you want into pixels.
Engineering: You’re sufficiently technical so code doesn’t bother you. You see turning your ideas into pixels as part of your remit, not something separate from you.
General for Head-level:
Team: You hate incompetence as much as me. You run a team of strictly A-players, and you truly mean it.
Trenches: You don’t hesitate to get your hands dirty in the trenches. You’re not too pretentious or senior to grind it out when needed — in fact you miss the times when that was more of your day-to-day.
Strategy: You’re excellent in the trenches but you’re also the general at 30,000 ft deciding where to move the troops. You don’t get lost in the weeds and you always make sure we’re taking the required big swings. If not you, who?
Excellence: You’re annoyingly capable at meta skills. You’re an autodidact with impressive speed and resourcefulness. You’re highly organized and can complete multiple projects concurrently. You calmly handle uncertainty and rapidly changing situations.
Agentic: You're a doer. You’ve been pulled into important problems, taken risks, excelled in new areas. You've likely founded something in the past and it’s likely you want to start your own company in the future.
Systems: You think in and build out systems. In solving a problem you recognize the underlying system, then focus on improving the system itself to fix the true cause of an issue.
We aim to make this your life's work. This should be the most challenging, most rewarding role of your life. Accordingly, these are the core cultural standards to which we hold ourselves & our team-members:
Belief in the mission: We will have served 100 million patients by the end of 2030 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.
Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can't look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
Only the paranoid survive: Bad sh*t is coming. By joining us, you're choosing to sail straight towards the storms with unhesitating conviction. However much we've already done, however far we've already come, it's still Day 1 and all our work is ahead of us.
If we're average we fail: We are only interested in "insanely great", a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.
Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn't say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.
A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.
Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully, in a way that would make our grandmas proud.
Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves. You'll be shocked how capable you are and how much you can achieve.
Keep your head down: We're boring people doing exciting work. We don't chase short-term status. We ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.
The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.
"You just build a f\*ing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take."
You get paid above market salary and you get early stage equity, so you get really rich if we nail this.
Compensation: $200k-$400k/yr + up to 0.3%
The stuff below is cool as well.
Healthcare: comprehensive medical insurance (if appropriate).
Remote: our team is fully distributed across the world and functions fully remotely.
Personal development: budget for books, courses, coaching.
Personal wellness: budget for gym, health apps.
GLP-1s: free membership with a clinic offering GLP-1s.
Health coaching: free biweekly health coaching so you stay healthy.
Work coaching: free biweekly work coaching so you stay sharp + calm.
Equipment: Macbook & work-from-home equipment provided as needed.
What are we missing? We're still early so you get to shape our culture.
Apply on Ashby
In addition, you’re welcome to email me [email protected]
Explore more opportunities at Fella Health