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Publicis Groupe

Runs advertising and digital transformation services

Planner Strategy

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$54k - $79.8k /yrIn-person

About the Job

Requirements

  • A Bachelor of Arts or Bachelor of Science degree, preferably in Marketing, Advertising, or a related field.
  • At least 1 year of experience in media planning or strategy.
  • Agency experience is highly preferred.
  • Knowledge of Microsoft Suite, Nielsen Suite, Kantar, IMS, flowchart software, reach/frequency and optimization software, social tracking tools, comScore, Prisma, Mbox, MRI/GfK, and GWI is preferred.
  • Basic knowledge of cross-channel media.
  • Ability to learn proprietary software and processes quickly and proficiently.
  • Ability to present to clients and maintain client correspondence and internal documentation.
  • Ability to meet client and internal deadlines and obligations.
  • Ability to manage projects, resources, stakeholders, and participants.
  • Ability to assist others in resolving complex problems and issues.

Responsibilities

  • Contribute to developing and executing strategy for the functional area.
  • Develop media strategy and recommendations under supervisor guidance.
  • Present media plans and maintain them, including objectives, strategies, and updates.
  • Maintain stewardship of reports, including competitive analysis using strategy software to assess competitors' media schedules, interpret data, and draw conclusions.
  • Prepare flowcharts and budgets for media plan development and maintenance.
  • Prepare and issue buying specifications and guidelines to buyers, including delivery goals and budgets for negotiations.
  • Review and verify media buys to ensure proper execution.
  • Meet with vendors to analyze the value and applicability of media channels for the client's media plan.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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