Own Label Range Lead

Job Description

Role Purpose:
The Own Label Range Lead will drive sales growth, awareness and adoption of Kelliher’s Electricals’ exclusive product portfolio, including Bizline, Newlec, Kellex and Zebra. The role will focus on increasing brand penetration through sharing and developing branch product knowledge, new product launches, customer learning sessions, switch-selling initiatives, branch engagement and consistent execution across all branches.

Key Accountabilities
Commercial Growth

• Deliver sales and margin growth across all exclusive brand ranges.
• Identify opportunities to increase brand share within key product categories.
• Work with the Business Analyst to identify sales trends, gaps, opportunities and branch performance insights.

New Product Launches (NPD)

• Work closely with the Buying Team to plan and execute new product launches.
• Coordinate launch timing, branch readiness and communications.
• Deliver launch packs in conjunction with Marketing, including product information, key selling points and competitor comparisons.
• Monitor launch performance and product adoption.

Switch Selling

• Develop and implement switch-selling programmes across the branch network.
• Create tools and resources that demonstrate the benefits of moving customers from branded products to exclusive brand alternatives.
• Support branch and sales teams in driving customer conversion and product adoption.

Product Knowledge & Training

• Act as the internal product expert for Bizline, Newlec, Kellex and Zebra.
• Maintain product information, sales guides and comparison tools.
• Deliver training and coaching to branch and sales teams.
• Build confidence in recommending and promoting exclusive brand products.

Branch Buddy Programme

• Lead a network of Brand Buddies across all 24 branches.
• Develop and support this network as local brand champions to drive engagement, knowledge sharing and accountability.
• Leverage the Buddy Network to improve compliance, awareness and sales performance.

Compliance & Execution

• Conduct regular branch visits and audits as part of a structured journey plan.
• Ensure agreed product ranges, displays, launches and promotions are executed consistently across the branch network.
• Track branch performance through scorecards and action plans.

Cross-Functional Collaboration

• Work closely with Buying, Marketing and Operations teams to maximise brand performance.
• Use data and insights to identify opportunities and improve category penetration.

Qualifications

Essential Experience

• Experience in sales, category or product management, with strong commercial awareness, customer engagement skills, and in-depth knowledge of our product range to drive sales growth and category performance.
• Experience delivering product training and influencing stakeholders.
• Ability to analyse sales data and identify commercial opportunities.
• Excellent communication and presentation skills.
• Full driving licence and willingness to travel nationwide.
• Full driving licence and willingness to travel nationwide.
• Must be computer literate.

Technical / Functional Skills

• Strong commercial awareness and customer focus.
• Ability to build relationships and influence branch teams.
• Excellent organisational and time management skills.
• Strong analytical and problem-solving skills.
• Good IT skills (Word, Outlook, Excel and PowerPoint).
• Ability to prioritise and work effectively across multiple locations.
• Fluency in English, both written and spoken.

Additional Information

Benefits:

• Additional leave
• Bike to work scheme
• Company events
• Company pension
• Employee assistance program
• Employee discount
• On-site parking
• Private medical insurance
• Sick pay
• Store discount

At Rexel we welcome people from all backgrounds with diverse perspectives and experiences. Our goal is to create a workplace where everyone feels respected and empowered to succeed as we understand that our success and innovation is enhanced by an inclusive and diverse workforce.