We’re People People. Are you?

We’re Sonesta International Hotels—the 8th largest hotel company in the U.S. (and growing fast 🚀).

With a dynamic mix of full-service and focused hotels across major cities, our diverse portfolio of owned, managed, and franchised properties means we’re everywhere our guests need us to be.

But here’s the thing—we’re not just in the business of hotels, we’re in the business of people. We bring service with passion, loyalty with purpose, and create experiences that genuinely connect—delivering quality, value, and memorable stays across 1,000+ properties in eight countries (and counting).

What this role is all about

At Sonesta, our Sales leaders help shape the success of the hotel by building relationships, driving revenue, and creating opportunities that bring groups, meetings, and events through our doors. As the Group Sales Manager, you’ll lead the hotel’s group sales strategy, developing business across key market segments while driving room revenue, market share, and overall commercial performance.

This role is perfect for someone who thrives in a fast-paced hospitality environment and enjoys balancing strategic leadership, relationship-building, business development, and team development. You’ll lead the Group Sales team, oversee key accounts and market strategies, and partner closely with Revenue Management, Catering, Events, Operations, and hotel leadership to maximize group production and deliver exceptional client experiences.

If you’re commercially minded, relationship-driven, and passionate about bringing people together through memorable hospitality experiences — we’d love to meet you.

What you’ll be doing

Execute the hotel’s group sales strategy to drive room revenue, occupancy, ADR, market share, and profitability.
Oversee sales efforts across key group segments, including corporate, association, convention, government, education, entertainment, social, and SMERF business.
Develop and maintain strong relationships with meeting planners, corporate clients, associations, third-party partners, destination organizations, and key accounts.
Drive proactive business development activities, including prospecting, outside sales calls, networking events, presentations, site tours, trade shows, and client entertainment.
Manage the group sales process from initial lead generation and qualification through proposal development, contract negotiation, turnover, and post-event follow-up.
Partner closely with Revenue Management to evaluate group opportunities, establish pricing strategies, manage displacement considerations, and optimize need periods.
Collaborate with Catering, Events, Operations, and hotel leadership to ensure a smooth transition from sales to execution and an exceptional client and guest experience.
Monitor market trends, competitor activity, account production, booking pace, conversion, and group demand to identify growth opportunities and mitigate risks.
Ensure group contracts, concessions, pricing, and client commitments support operational capabilities and overall hotel profitability.
Represent the hotel and Sonesta brand at industry events, trade shows, client functions, networking organizations, and within the local business community.
Help foster a collaborative, energetic, and results-driven culture aligned with Sonesta’s People philosophy.
Perform any other duties as assigned.

What great looks like

Bachelor’s degree in Hospitality Management, Business, Marketing, Communications, or a related field preferred.
2+ years of progressive hotel group sales, hospitality sales, business development, or commercial leadership experience preferred.
Strong knowledge of group sales, meetings and events, account management, market segmentation, contract negotiation, and hotel commercial strategy.
Experience leading and developing Sales teams, establishing performance goals, and creating a culture of accountability and collaboration.
Strong understanding of group pricing, forecasting, budgeting, displacement analysis, booking pace, market penetration, and revenue optimization.
Excellent communication, presentation, networking, negotiation, and relationship-building skills.
Proven ability to develop sales strategies, grow key accounts, identify new business opportunities, and deliver group revenue results.
Experience using CRM systems, hotel sales platforms, STR reports, and hospitality reporting tools preferred.
Strong organizational and analytical skills, with the ability to manage multiple priorities in a fast-paced environment.
Ability to travel for client meetings, sales calls, trade shows, networking events, and industry functions as needed.
Flexible availability, including occasional evenings, weekends, networking events, and client entertainment opportunities.
A passion for hospitality, people leadership, relationship-building, group sales, and creating exceptional guest and client experiences.

Anticipated Pay Range & Additional Job Information

How we reward you

At Sonesta, we know showing up for our guests starts with showing up for our people. That means supporting your health, your financial future, and everything in between.

Here’s a snapshot of what we offer:

Medical, Dental & Vision Insurance

Health Savings Account (HSA) with Company Match

401(k) Retirement Plan with Company Match

Paid Vacation & Sick Time

Paid Parental Leave

Company-Paid Life Insurance

Company-Paid Short-Term & Long-Term Disability

Hospital Indemnity, Critical Illness & Accident Insurance

Educational Assistance

Sonesta Hotel Discounts (yes, you’ll want to use these ✈️)

Additional Perks & Employee Discounts

Our Commitment to You

Sonesta is proud to be an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Before You Apply

To be considered, please complete the full application in addition to submitting your resume. Incomplete applications will not be reviewed.

About the company

Sonesta is a global hotel company with 13 brands and about 1,100 hotels and 100,000+ rooms across three continents, offering hotels, resorts, suites, and cruises. Its properties provide lodging, dining, meeting spaces, and destination experiences, complemented by the Sonesta Travel Pass loyalty program that lets guests earn and redeem points for stays. It differentiates itself with a broad, multi-brand footprint across different price points, backed by an 85+ year history and a focus on authentic, culture-rich experiences delivered through attentive service. Its goal is to grow its portfolio and loyalty program to encourage repeat travel while continuing to deliver genuine destination experiences.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

New Orleans, Louisiana

Founded

1995

Get referred to Sonesta

See people who can refer or advise you

Simplify's Take

What believers are saying

Sonesta announced 22 openings and 28 franchise deals in first-half 2026.
June-August 2026 openings in Houston, Medford, Bucyrus, and Mountain View broaden U.S. reach.
New 2027-2028 builds in Egypt and La Romana extend international growth and fee revenue.

What critics are saying

SVC plans 16 more hotel sales in 2026, shrinking Sonesta-managed inventory.
Dominguez labor litigation and Castellanos wage claims keep California employment risk active.
The 2024 sale of 114 focused-service hotels forced employee offboarding and reputational drag.

What makes Sonesta unique

Keith Pierce and Jeff Leer took over as co-CEOs on April 1, 2026.
Sonesta operated about 1,100 properties, 100,000 rooms, across 13 brands and 11 countries.
Sonesta Travel Pass spans brands, helping conversions keep guests inside one loyalty system.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
401(k) Company Match
Paid Vacation
Paid Sick Leave
Employee Discounts
Paid Parental Leave
Company Paid Life Insurance
Disability Insurance
Hospital Indemnity

Company News

Asian Hospitality

Oct 16th, 2026

Sonesta launches 25-hotel meetings offer.

Sonesta launches 25-hotel meetings offer. Selling a network could reshape group sales economics Sonesta International Hotels Corp. connected 25 hotels to test whether a network can win multi-city group business. * Sonesta combines 25 hotels in one meetings offer. * It represents about 2 percent of Sonesta's properties. * Owners must distinguish new demand from shifted bookings. SONESTA INTERNATIONAL HOTELS CORP. grouped 25 hotels into a single meetings program across the U.S. and Canada, according to an Oct. 9 announcement. The move tests whether a network can win multi-city group business more effectively than individual hotels. The Sonesta F1RST Meetings Collection covers The Royal Sonesta and Sonesta Hotels & Resorts properties in markets such as Chicago, San Francisco, Washington, D.C., and Toronto. Each hotel has 200 to 500 guest rooms and four to 26 meeting rooms. Together, the hotels offer 500,000 square feet of event space. "With the goal of making planning easier, Sonesta acts as one coordinated partner across the properties within the collection, simplifying the planning process and appealing to events of all types," said Jim Mooney, Sonesta's vice president of sales for managed portfolio. Mooney said the program is designed to give planners high-touch support, seamless execution and specially designed packages. Sonesta said planners receive coordinated support and can earn two Sonesta Travel Pass Planner Perks points per dollar spent. The sales equation Sonesta targets the underserved middle market with flexible meeting spacesPhoto credit: Sonesta International Hotels Corp. The figures show who the program targets. Sonesta said meeting space ranges from 10,000 to 65,000 square feet per hotel. Dividing the network's 500,000 square feet by 25 hotels gives an average of 20,000 square feet per property, although actual capacity varies. That points to mid-size programs rather than convention-scale events. Sonesta positions the collection for what it calls the underserved middle market. The larger change is what a planner can source through one program. Organizers running events in several cities can work with one coordinated network rather than sourcing each venue separately. The company said the collection offers concession packages aligned with planner priorities and a consistent experience across locations. The launch comes as Sonesta expands its wider portfolio. In its July 22 update, the company reported 22 hotel openings and 28 franchise agreements in the first half of 2026. The agreements covered brands including Signature Inn by Sonesta, Americas Best Value Inn by Sonesta, Sonesta Essential and Red Lion Inn & Suites by Sonesta. Sonesta's Oct. 9 announcement describes a portfolio of approximately 1,100 properties across 13 brands. Against that base, the meetings collection represents about 2 percent of properties. What to watch Meeting planners seek measurable returns, raising expectations for hotel servicePhoto credit: Sonesta International Hotels Corp. Meeting planners are also weighing the returns from events. In its 2026 meeting rankings release, Cvent said planners are choosing destinations, venues and suppliers more carefully and want proof of results. That puts pressure on hotels to compete on service and execution, not just available space. The risk is that the network shifts business rather than creates it. A booking transferred from one Sonesta property to another may benefit the receiving hotel without increasing revenue across the group. The Hospitality Sales and Marketing Association International advises hotels to assess group business against its total value, including incremental spending, concessions and revenue that might be displaced. That makes contract profitability, not booking volume alone, a key measure of the collection's performance. Owners in the collection should track lead sources, conversion rates, repeat bookings and total event profitability. They should also establish who approves concessions and which party bears their cost. HSMAI's guidance on group sales and revenue management highlights the importance of weighing concessions, incremental revenue and displaced business when evaluating contracts. Operators outside the collection should watch whether coordinated networks become a competitive factor in winning multi-city contracts. Investors should look for evidence that the network generates incremental business, supports weekday room demand and improves returns on meeting facilities. According to Cvent's 2026 Planner Sourcing Report, 63 percent of surveyed planners identified attendee engagement as their primary success metric, while 72 percent expected event costs to rise. These findings suggest hotels must demonstrate value beyond available space, but they do not establish whether Sonesta's collection will improve financial performance. Until results appear, the collection remains a strategy to evaluate, not proof of stronger returns. In January, Sonesta reported 26 percent franchise net unit growth in 2025, driven by organic franchise expansion and the sale of 112 Service Properties Trust hotels with long-term Sonesta franchise agreements. The meetings collection represents a different growth strategy: coordinating sales across selected properties rather than expanding the franchise network alone.

Sonesta

Oct 13th, 2026

Sonesta opens 20th Signature Inn(R) by Sonesta property with Signature Inn Branson.

Sonesta opens 20th Signature Inn(R) by Sonesta property with Signature Inn Branson. NEWTON, MA (October 12, 2026) - Sonesta International Hotels Corporation (Sonesta) today announced the grand opening of Signature Inn Branson, a 62-room, upper-economy property located in Branson, Missouri. Signature Inn Branson marks the 20th hotel opening for the Signature Inn(R) by Sonesta brand. "Signature Inn Branson is a testimony to Sonesta's continued growth in coveted and high traffic destinations," said Keith Pierce, Co-CEO of Sonesta. "Located in the bustling city of Branson, Missouri, deep in the Ozarks this property provides an engaging, affordable, and retro experience for travelers venturing to the Silver Dollar City." Signature Inn(R) by Sonesta revives the golden age of travel and offers a retro-modern twist to give a categoricallycomfortable experience. The brand competes with upper economy and midscale brands for road trip destinations, coastal escapes and urban cities. Rooted in sentimentality and designed with mid-century influences, Signature Inn invites guests to "Stay Outside Ordinary." Guests of Signature Inn Branson can earn or redeem points as members of the award-winning Sonesta Travel Pass loyalty program. About Sonesta. About Sonesta International Hotels Sonesta(R) is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in 11 countries. Sonesta(R) owns, manages and/or franchises under The Royal Sonesta(R); The James(R), Classico Collection by Sonesta(TM), Sonesta(R) Hotels, Resorts & Cruises; MOD Collection by Sonesta(TM), Sonesta Select(R); Sonesta Essential(R), Sonesta ES Suites(R), Sonesta Simply Suites(R), Red Lion Hotels, Inns & Suites by Sonesta(TM); Signature Inn by Sonesta(R); Americas Best Value Inn by Sonesta(TM) and Canadas Best Value Inn by Sonesta(TM). Redefining hospitality through its award-winning Sonesta Travel Pass(TM) loyalty program, Sonesta(R) offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass(TM) members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. Join now at https://www.sonesta.com/join-travel-pass. For more information about Sonesta(R) visit Sonesta.com or to join its portfolio visit Franchise.Sonesta.com, email [email protected] or call 617.658.1596. Media Contact

Vialynx Inc

Oct 8th, 2026

Sonesta checks in a new generation of travelers with 'Young Royals' programming.

Sonesta checks in a new generation of travelers with 'Young Royals' programming. Business · OCT 8, 2026 PR Newswire Royal Sonesta Properties Invite Young Travelers to Trade Ordinary Hotel Experiences for Crowns, Quests, Castles, and One-of-a-Kind Family Adventures NEWTON... Royal Sonesta Properties Invite Young Travelers to Trade Ordinary Hotel Experiences for Crowns, Quests, Castles, and One-of-a-Kind Family Adventures NEWTON, Mass., Oct. 8, 2026 /PRNewswire/ - Sonesta International Hotels Corporation (Sonesta) today announced the launch of 'Young Royals', a new family-focused program that transforms a hotel stay into an imaginative royal adventure from check-in to check-out. Designed for the next generation of travelers, Young Royals invites children to play, create, and explore through a series of immersive experiences inspired by the distinctive character of Royal Sonesta properties. The adventure begins the moment families arrive. Young Royals can be crowned for their stay, embark on property-wide quests, meet royal mascots, and discover surprises designed to create lasting moments that families will remember long after checkout. Young Royals offerings include: * Once Upon a Stay: A specially created Young Royals coloring and storybook introduces children to a cast of characters and destinations through whimsical illustrations and interactive activities, encouraging family bonding, creativity, and imagination. * Meet the Royal Court: Young Royals receive a cuddly plush stuffed animal based on the property's mascot to serve as their official companion during their stay. The mascot brings the program to life through storytelling, activities, and photo-worthy moments around the hotel. * Crown Yourself Royalty: No royal check-ins without a crown. A hands-on crown-making kit lets kids design their own royal headwear and wear their new title proudly throughout the hotel and at home as a keepsake. * A Castle Fit for Young Royalty: Expect some royal surprises, including dedicated play spaces and in-room or banquet-room castle setups designed to deliver a major "wow" moment for young travelers. * The Royal Quest: Once officially crowned, Young Royals can set out on a property-wide scavenger hunt filled with clues, challenges, and storytelling. The interactive adventure encourages families to explore the hotel, its amenities, and hidden gems along the way. * Dine Like Royalty: Mealtime gets a royal upgrade with dedicated Young Royals food and beverage offerings, including a kid-friendly menu and branded cups designed to make dining at the hotel feel like part of the adventure. The Young Royals program will debut at select Royal Sonesta properties, including Royal Sonesta Chicago Downtown, Royal Sonesta San Juan, Royal Sonesta Washington, DC Capitol Hill, The Benjamin Royal Sonesta, and The Yorkville Royal Sonesta Hotel Toronto. About Sonesta(R) Sonesta(R) is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in 11 countries. Sonesta(R) owns, manages and/or franchises under The Royal Sonesta(R); The James(R), Classico Collection by Sonesta(TM), Sonesta(R) Hotels, Resorts & Cruises; MOD Collection by Sonesta(TM), Sonesta Select(R); Sonesta Essential(R), Sonesta ES Suites(R), Sonesta Simply Suites(R), Red Lion Hotels, Inns & Suites by Sonesta(TM); Signature Inn(R) by Sonesta; Americas Best Value Inn by Sonesta(TM) and Canadas Best Value Inn by Sonesta(TM). Redefining hospitality through its award-winning Sonesta Travel Pass(TM) loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass(TM) members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. Join now at https://www.sonesta.com/join-travel-pass. For more information about Sonesta(R) visit Sonesta.com or to join our portfolio visit Franchise.Sonesta.com, email [email protected] or call 617.658.1596. Media Contact: Lorie Juliano | Sonesta Global Head of Communication| [email protected] SOURCE Sonesta International Hotels Corporation Published by News Desk · WeeklyReviewer The WeeklyReviewer news desk monitors breaking developments around the clock - sourcing, verifying, and publishing real-time industry news across business, technology, politics, science, sports, and world affairs. Every story that comes through the Live Wire is reviewed for accuracy before publication, keeping our readers ahead of the curve without the noise.

No Vacancy News

Sep 10th, 2026

Sonesta welcomes Signature Inn Socorro to its growing portfolio.

Sonesta welcomes Signature Inn Socorro to its growing portfolio. NEWTON, MA (September 10, 2026) - Sonesta International Hotels Corporation (Sonesta) today announced the official opening of Signature Inn Socorro, bringing its distinct, retro-inspired upper-economy brand to New Mexico This exterior corridor hotel completed a recent renovation across all 95 guest rooms. Strategically located in the heart of Socorro, the hotel offers a unique blend... NEWTON, MA (September 10, 2026) - Sonesta International Hotels Corporation (Sonesta) today announced the official opening of Signature Inn Socorro, bringing its distinct, retro-inspired upper-economy brand to New Mexico This exterior corridor hotel completed a recent renovation across all 95 guest rooms. Strategically located in the heart of Socorro, the hotel offers a unique blend of vibrant, nostalgic design and modern travel essentials, making it an ideal hub for both road-trippers and business travelers exploring the Southwest. Visitors are drawn to Socorro's charming small-town atmosphere, proximity to the breathtaking Bosque del Apache National Wildlife Refuge, and exceptional opportunities for birdwatching, hiking, and photography. "The opening of Signature Inn Socorro highlights Sonesta's continued growth and commitment to expanding our footprint in high-traffic, popular leisure destinations," said Keith Pierce, Co-CEO of Sonesta. "This property captures the unique spirit of New Mexico, providing travelers with a dependable, affordable, and delightfully retro lodging experience." Signature Inn(R) by Sonesta summons the golden age of travel and adds a retro-modern twist to provide a unique and comfortable experience. The brand competes with upper economy and midscale brands for road trip destinations, coastal towns and urban locations. Rooted in nostalgia and designed with mid-century influences, Signature Inn invites guests to "Stay Outside Ordinary." Guests of Signature Inn Socorro can earn or redeem points as members of the award-winning Sonesta Travel Pass guest loyalty program. About Sonesta Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in 10 countries. Sonesta owns, manages and/or franchises under The Royal Sonesta(R); The James(TM), Classico Collection by Sonesta(TM), Sonesta Hotels, Resorts & Cruises(R); MOD Collection by Sonesta(TM), Sonesta Select(R); Sonesta Essential(R), Sonesta ES Suites(R), Sonesta Simply Suites(R), Red Lion Hotels, Inns & Suites by Sonesta(R); Signature Inn(R) by Sonesta; Americas Best Value Inn by Sonesta(TM) and Canadas Best Value Inn by Sonesta(TM). Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. Join now at https://www.sonesta.com/join-travel-pass. For more information about Sonesta visit Sonesta.com or to join its portfolio visit Franchise.Sonesta.com, email [email protected] or call 617.658.1596.

Hotel Business

Sep 8th, 2026

Sonesta opens Red Lion Hotel in Medford, OR.

Sonesta opens Red Lion Hotel in Medford, OR. Sonesta International Hotels Corporation has opened the Red Lion Hotel Rogue Regency Medford Airport in Medford, OR. This 203-room, midscale select-service hotel is 1.5 miles from the Rogue Valley International Medford Airport. "The opening of Red Lion Hotel Rogue Regency Medford Airport reflects Sonesta's continued focus on expanding the portfolio in markets where travelers value convenience, comfort and reliable service," said Keith Pierce, co-CEO, Sonesta. "Medford is a strong addition to the Sonesta network and an important step in broadening Sonesta's reach for both guests and franchisees." Hotel amenities include an indoor heated pool and hot tub, a fitness center, 2,560 sq. ft. of meeting space, complimentary hot breakfast, complimentary WiFi and 24-hour guest laundry. Food and beverage outlets include Regency Grille and Chadwicks Sports Bar and Pub. Nearby attractions include Rogue Valley Mall, Craterian Theater at The Collier Center for the Performing Arts and RoxyAnn Winery.