Franchise Marketing Content Manager

Cruise Planners is the largest franchisor of home-based travel agencies across the country that independently book cruises, tour, and land vacations. Cruise Planners has achieved Top Producer status with virtually every cruise line, tour, and resort company. Cruise Planners has been named the No.1 Cruise Tour / Travel Agency by Entrepreneur Magazine for the past 10 years and recently featured in Entrepreneur as one of the top 30 franchise innovators in technology. Cruise Planners positions franchise owners for success by providing them with innovative marketing, booking and lead-generating tools as well as professional development and hands-on training with the industry’s top executives. Cruise Planners Home Office has won awards such as Coolest Offices and Top Places to Work in South Florida by Sun Sentinel and South Florida Business Journal. 

**Candidates must be authorized to work for ANY employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa**

Job Summary

The Content Marketing & Social Media Manager develops and executes content that builds brand awareness, engages prospective franchise owners, generates qualified leads, and supports Cruise Planners’ franchise recruitment goals.

This hands-on role combines content strategy, copywriting, social media management, multimedia content coordination, and project management. The manager creates content that communicates the franchise opportunity, highlights owner success stories, and showcases Cruise Planners’ technology, training, marketing, and support.

The ideal candidate is a strong writer, creative storyteller, and organized project manager who can plan, produce, publish, and measure content across social media, websites, blogs, email, video, and webinars. The role works closely with franchise owners, executives, internal teams, and industry partners to develop authentic content that supports recruitment.

Responsibilities

• Develop and execute an integrated content marketing strategy focused on franchise recruitment, brand awareness, audience engagement, and qualified lead generation.
• Manage the content calendar and publishing schedule across social media, blogs, website content, email campaigns, video, webinars, and other franchise marketing channels.
• Write, edit, and optimize compelling content that communicates the Cruise Planners franchise opportunity, including franchise-owner benefits, training, technology, marketing support, business ownership, and success stories.
• Manage Cruise Planners’ organic social media presence across relevant platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube. Develop platform-specific content and creative concepts that engage prospective franchise owners, address common questions, and highlight the franchise-owner experience.
• Evaluate emerging social media platforms, features, and content formats for audience fit, reach, engagement, resource needs, and recruitment potential; recommend and test promising opportunities.
• Conduct outreach to current franchise owners to secure participation in testimonials, interviews, webinars, and other recruitment content. Develop conversation guides, interview questions, and scripts for owner testimonials, executive interviews, and partner-executive content, helping participants share authentic stories while reinforcing key messages.
• Coordinate video and photography production for franchise-owner stories, executive interviews, technology demonstrations, and short-form social content. Work with internal teams, creative partners, and vendors to deliver assets aligned with marketing objectives.
• Attend company conventions, trade shows, franchise events, industry conferences, and other relevant functions to capture content, conduct interviews, coordinate testimonials, and identify opportunities for real-time social coverage and future marketing assets. Travel and event participation may be required.
• Capture and coordinate behind-the-scenes footage, event highlights, executive perspectives, franchise-owner experiences, and other content that can be repurposed across marketing channels to extend the value of events.
• Repurpose existing content, photography, video, testimonials, and creative assets across channels to maintain a consistent publishing cadence and maximize the value of content production.
• Own blog strategy and execution, including topic development, writing, editing, publishing, and optimization. Create educational content that answers prospective franchise owners’ questions and supports their decision-making process.
• Collaborate with the SEO Marketing Manager to optimize website and blog content using keyword research, search intent, metadata, headings, and internal linking to improve organic visibility, engagement, and lead conversion.
• Develop email copy and content for franchise recruitment campaigns and automated nurture programs. Partner with the CRM and marketing automation team to align messaging with audience personas, prospect interests, and stages of the franchise development journey.
• Collaborate with paid media and digital marketing teams to develop ad copy, creative concepts, social content, and landing-page messaging that support franchise lead generation and campaign performance.
• Coordinate content opportunities with industry partners, executives, and other stakeholders to highlight the Cruise Planners network, technology, resources, and franchise-owner value proposition.
• Maintain consistent brand voice, messaging, and visual standards across all content while adapting execution to each platform and audience.
• Manage content projects from brief through delivery, including timelines, assignments, stakeholder communication, creative reviews, approvals, asset organization, and publishing. Use Trello, Jira, Basecamp, or similar tools to track priorities, dependencies, deliverables, and deadlines; maintain project boards, provide status updates, and resolve bottlenecks.
• Work cross-functionally with franchise development, technology, design, digital marketing, public relations, and other internal teams to gather information, validate messaging, coordinate approvals, and deliver content aligned with business priorities.
• Track content performance across engagement, reach, website traffic, organic search, lead generation, and conversion. Use analytics and audience feedback to refine messaging, improve creative effectiveness, identify successful themes, and recommend ways to strengthen franchise recruitment.
• Stay current on social media trends, content formats, creator strategies, SEO and AI-assisted search, and emerging marketing tools. Recommend approaches that improve content production, efficiency, reach, and results.

The items listed above are intended to provide an overview of the essential functions of the job.

This is not an exhaustive list of all functions and responsibilities that the position may be required to perform.

Competencies

• Experience creating and managing content across social media, websites, blogs, email, and other digital channels.

• Exceptional writing, editing, proofreading, and storytelling skills, with the ability to develop compelling messaging for different audiences and marketing objectives.

• Experience developing editorial calendars, creative briefs, campaign content, scripts, and interview guides.

• Strong project management and organizational skills, including coordinating multiple projects, stakeholders, deadlines, and approvals; familiarity with Trello, Jira, Basecamp, or similar tools.

• Working knowledge of SEO, keyword research, website content optimization, and organic search performance.

• Experience with social media analytics and digital marketing measurement, with the ability to turn performance data into actionable recommendations.

• Familiarity with CRM platforms, email marketing, and marketing automation tools. HubSpot experience is preferred.

• Experience coordinating multimedia content, including photography, video, interviews, testimonials, and webinars.

• Strong communication and relationship-building skills, including outreach to franchise owners, executives, internal stakeholders, and external partners.

• Proficiency with common productivity and collaboration tools, including Microsoft Office and Google Workspace.

• Creative, proactive, organized, and detail-oriented, with the ability to manage competing priorities in a collaborative, deadline-driven environment.

• Experience in franchise marketing, travel, hospitality, entrepreneurship, or other consumer-facing industries.

• Experience developing franchise-owner testimonials, customer stories, executive interviews, or webinars.

• Knowledge of Canva for creating and adapting social media graphics, presentations, and other marketing assets.

• An interest in photography and videography, with the ability to capture or assist with basic photo and video content when needed.

• HubSpot familiarity preferred, including email marketing, automation workflows, contact segmentation, campaign management, and performance reporting.

• Familiarity with video editing tools, social media publishing platforms, Google Analytics 4, Google Search Console, and SEO research tools.

• Experience with influencer or creator partnerships and short-form video content.

• Familiarity with AI-assisted content creation and emerging search optimization practices.

Requirements

• Bachelor’s degree in marketing, communications, journalism, public relations or a related field preferred.
• 3-5 years of experience in content marketing, social media management, digital marketing, or a related role.

This is a hybrid role (Remote: Mondays and Fridays, Onsite: Tuesdays, Wednesdays and Thursdays)

Cruise Planners provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws. Cruise Planners complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities or team members. This policy applies to all terms and conditions of employment.