Full-Time
Regional Sales Manager
Posted on 4/18/2024
Plant-based, allergen-friendly dairy-free foods
Senior, Expert
Cambridge, MA, USA + 6 more
- 4-year college degree in a business-related field
- 5-10 years of foodservice chain account, regional management, and distributor sales experience
- Good understanding of foodservice supply chain and distribution
- Experience developing relationships and sales with foodservice operators
- Experience and familiarity with key non-Commercial accounts in the territory
- Experience successfully selling a niche or specialty product into foodservice sector
- Passion for wholesome, plant-based, natural or alternative foods
- Familiarity with back-of-house procedures and various cooking methods/techniques
- Experience with annual planning and goal setting
- Emotional intelligence
- Growth mindset
- Effective communication
- Collaboration
- Driving results
- Service excellence
- Candidate must be located in one of the major markets in the east
- Broker Management experience is desired
- Experience calling at the headquarter or branch level on key distributors in the territory
- Good driving record and vehicle
- Willing to travel up to 60%
- Experience with ingredient/industrial sales is a plus
- Excellent written and oral communication and interpersonal skills
- Must be a team player and able to work autonomously
- Highly self-motivated
- Comfortable cooking and presenting in front of chefs and foodservice personnel
- Strong persuasive writing and oral communication skills
- Ability to use CRM
- Excellent organizational and time management skills
- Proven track record of sales success
- Ability to grow sales in a fast-paced, dynamic environment
- Strong working knowledge of Microsoft applications including Outlook, Excel, Word, etc.
- Manage and develop regional and national foodservice distributors
- Implement pricing strategy, present new items, work with chain account partners across distribution network, marketing program negotiations, develop sales in tandem with Daiya FS team members
- Secure, develop and penetrate business with existing partners; negotiate and manage marketing programs, implement pricing and marketing/promotional strategies with new and existing chain accounts
- Enforce Daiya product specifications with key Non-Commercial operators like ARAMARK/Avendra
- Oversee sales planning and execution activities with key broker offices, identify sales targets and drive execution
- Train the broker on existing and new Daiya products; conduct work withs against targeted accounts
- Manage and develop new and existing ingredient customers – pricing and contract negotiations, coordinate QA docs with internal team members, new item presentation
- Strategically plan and execute all foodservice shows with RSM West and food show coordinator for national and regional food shows and conferences
- Forecast and budget yearly trade shows and total FS spend
- Translate sales plans into sales activities per customer/account, monitor and adapt sales activities on a regular basis to meet objectives
- Pursue all sales leads with 50% or higher close rate
- Achieve or Exceed KPI’s each quarter
- Conduct appropriate training/consultancy
- Provide focused sales efforts to assist the Foodservice team in achieving its volume and net margin goals
- Target specific large end-customer accounts or segments to target and acquire within a market area
- Secure branded menu placement at all chain accounts
- Perform other essential responsibilities as deemed necessary
Daiya Foods specializes in creating delicious plant-based dairy alternatives that are also allergen-friendly, offering products like shreds, slices, pizzas, and dressings using their proprietary Daiya Oat Cream™ blend. This focus on innovation in plant-based technologies positions Daiya Foods as a leader in the food industry. Working at Daiya Foods allows employees to contribute to meaningful advancements in healthy, sustainable food options, within a company that values environmental responsibility and cutting-edge nutritional science.
Company Stage
M&A
Total Funding
N/A
Headquarters
Burnaby, Canada
Founded
2008