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The Shelf

Data-driven influencer marketing platform and services

Account Manager (Influencer Marketing)

Brand & Creative MarketingUpdated on Nov 13
Full-time

About the Job

Requirements

  • 4–5+ years of experience in influencer or digital marketing; agency background is preferred.
  • Proven experience running end-to-end influencer campaigns across TikTok, Instagram, and YouTube.
  • Ability to lead standard client calls and own day-to-day client communication.
  • Working knowledge of influencer contracts and negotiation fundamentals.
  • Strong project management skills, including workback schedules, budgets, and multiple simultaneous campaigns.
  • Proficiency with influencer management tools such as CreatorIQ, Modash, Upfluence, or equivalent tools.
  • Proficiency with artificial intelligence tools and ability to apply them daily to streamline research, drafting, and reporting.
  • Experience with Google Workspace (Docs, Sheets, and Slides), Microsoft Word, and project management tools such as Asana.

Responsibilities

  • Lead end-to-end delivery of multi-platform influencer campaigns, including outreach, negotiation with rate approvals, contracting, briefing, content review, and reporting.
  • Build contracts independently using a working command of basic redlines.
  • Write campaign briefs that require no more than two rounds of feedback, with research completed before drafting.
  • Own creation and daily tracking of workback schedules, client-facing influencer trackers, and internal budget tracking.
  • Assemble complete campaign reports and present them, with manager support for in-depth client questions.
  • Own day-to-day client relationships and run standard weekly client calls.
  • Write weekly client updates, prepare agendas, and send follow-ups with action items for client and internal teams.
  • Recognize when a client's request may not be the best approach, develop a recommendation with the manager, and present it to the client.
  • Create a daily to-do list and follow up on outstanding items without external reminders.
  • Bring problems to the manager with proposed solutions, troubleshoot using documented processes, and escalate when needed.
  • Flag urgent issues promptly with a plan for addressing them.
  • Identify mid-campaign optimization opportunities and propose solutions.
  • Ask for prioritization support before becoming overloaded.
  • Work directly with Paid Media, Market Insights, Creative, and Client Partner teams to support cross-functional collaboration and timely execution.
  • Manage timelines, dependencies, and deliverables across teams to keep programs on track, meet or exceed SOW goals, and communicate client, influencer, and campaign updates to relevant stakeholders.

Desired Qualifications

  • Agency background in influencer or digital marketing.

About the Company

The Shelf

Data-driven influencer marketing platform and services

The Shelf runs influencer marketing campaigns for brands using data to guide decisions. It offers a proprietary SaaS platform to plan, run, and optimize campaigns, plus self-serve and fully managed services. The platform analyzes client data to match brand audiences with influencers; clients can run campaigns themselves or have The Shelf handle strategy, execution, and optimization. Revenue comes from software subscriptions and service fees; the goal is cost-efficient, measurable campaigns that boost brand visibility and engagement.

Company size
51-200
Company stage
Early VC
Total funding
$2.6M
Headquarters
Atlanta, GA
Founded
2013

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