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Rituals

Luxury home and body products retailer

Retail Sales Associate - On-Call

Full-TimeUpdated on 10/14/2026
No salary listed
Entry
Enschede, Netherlands
In Person
RetailRetail Sales

About the job

Requirements
  • Relevant experience in a similar role in retail or hospitality.
  • A customer-oriented mindset and the ability to work as part of a team.
  • Decision-making and problem-solving ability.
  • Attention to detail and an organized, structured approach.
Responsibilities
  • Guide and advise customers on products suited to their needs.
  • Work closely with the team, store manager, and assistant store manager to meet personal and store goals.
  • Build connections with customers and provide a high-quality, meaningful in-store experience.
  • Maintain store cleanliness according to company standards and present products in accordance with visual merchandising guidelines.
  • Follow in-store safety procedures.
  • Develop knowledge of the company's rituals, products, and treatments through training.

About the company

Rituals is a Dutch lifestyle brand that sells luxury body care, skincare, home fragrances, and related wellness products inspired by ancient traditions. Its products use natural-origin ingredients and are organized into themed collections drawn from practices like Ayurveda and Japanese Hanami. The company sells through stores, e-commerce, and partnerships with department stores, hotels, airlines, and spas, complemented by a membership program and product refills to drive repeat purchases, with in-store experiences like tea and hand massages. Its goal is to make everyday routines mindful while growing globally and pursuing social and environmental goals, including B Corp certification and a plan for 90% natural origin ingredients and refillable packaging by 2025.

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Amsterdam, Netherlands

Founded

2000

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Simplify's Take

What believers are saying

  • Rituals reported €2.43 billion 2025 revenue on January 28, 2026.
  • It plans €40 million to refit 1,500 boutiques in 30 days during August 2026.
  • It is expanding in Asia, Greater China, the Middle East, and travel retail.

What critics are saying

  • The €40 million 1,500-store refit disrupts operations if execution slips in August-September 2026.
  • L'Occitane and Sol de Janeiro are taking travel-retail premium body-care space in 2026.
  • Rituals' ritual-led moat erodes if premium wellness normalizes, turning it into a commodity brand.

What makes Rituals unique

  • Rituals pairs premium body care with 11 Mind Oasis wellness experiences across Europe.
  • Its 25-year brand story and B Corp status anchor distinctive mindful-luxury positioning.
  • Refills, 90% natural-origin formulas, and in-store rituals deepen retention and pricing power.

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Benefits

Health Insurance

Gym Membership

Wellness Program

Commuter Benefits

Flexible Work Hours